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Megan Pearlman

Best Practices for Mobile Site Checkout - 1 views

  • his study we have compiled what we consider to be some of the most important factors to consider when improving the ch
  • ften paramount on mobile retail websites as several users prefer to search for products i
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Best Practice Mythbusters #1: When Social Proof Doesn't Work - 2 views

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    When social proof doesn't work
Janet Hanseth

Shopping basket best practice from ASOS - 2 views

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    Shopping baskets (or shopping carts) are a key part of the customer journey when shopping online. They are a gateway for visitors into your checkout process. Retailers can choose to provide visitors with a wide range of information, links and other potential distractions, or alternatively they can keep their shopping basket minimal to focus purely on checking out.
Andrea Nelson

The Two-Week Rule - 1 views

  • So for those people that believe in principle that they need to validate their product ideas with real customers, but are unsure of how “baked” the idea needs to be, I offer this very specific rule: Never go more than two weeks without putting your product ideas in front of real users and customers.
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