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"Using smart phones as navigation tools is all the rage these days, what with a slew of applications available for the iPhone and Android platforms that utilize those devices' built-in GPS systems in determining users' real-time location."

Using smart phones as navigation tools is all the rage these days, what with a slew of applications available for the iPhone and Android platforms that utilize those devices' built-in GPS systems in determining users' real-time location.

NEW COMPETITION

- London Tube is now available for the first time in the same application via in-app purchase. This option allows you to switch between the bus and underground systems at any time using the same application. This add-on includes the official London Tube map from TfL, locates the nearest Tube stations, and also offers a Journey Planner tool.

Ogilvy and Mindmatic were instrumental in helping IKEA to develop this mobile web interior home planning tool. 

Wikitude is number 6 in this lineup id ar applications. Very subjective selection process.

A lot of excitement has been building around a category of iPhone and Android (Android) apps, most of which have yet to be approved or released. They are known as augmented reality apps.