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The back channel isn’t just a social space. I noted three distinct, valuable uses of back channels at WebWise:To communicate socially in an environment that does not permit open dialogue. This is the "note passing" or flirting use case.To share your onsite experience with a network of people who are not co-located with you. Where the first use case serves co-located people, this use case focuses on broadcasting the highlights of your experience to friends elsewhere.To investigate a content experience more deeply using a different set of tools than those used to convey the content. For example, you may listen to a speaker and check out related links from his work as he talks.

On April 22, 2009 he was officially designated as the United Nations Environment Program Goodwill Ambassador (UNEP) and received the ‘Earth Champion’ award for his commitment towards the environment and his work on public environmental awareness. On Friday June 5, 2009 he released internationaly his new movie, "Home", a movie about the dangers human activities create to planet earth. On the night of the release many theaters offered screening for free and a giant open-air screening on Paris champ-de-mars drawed 20 000 spectators. Beautiful aerial photography, an omnipresent music score and great post-production make this movie more emotional than most previous movies about the subject. The simultaneous TV broadcast of the movie on France 2 TV channel draw more than 8 million people, more than a football match featuring France's national team (this is very unusual to beat a football match with the national team). The following sunday, at European Elections, ecologists made an unexpectedly high score and failed short of being France's second political party. Although the poll did predict that the ecologist would make a big score at these elections, they underestimated it widely. On the night of the elections, many political commentators expressed concerns that the movie screening may have had an immense effects on the results of the elections.

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