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THE MARKETING ANALYSTS has direct access to highly specialized language translators who are trained in a variety of fields and are ready to assist you with your academic records, marketing collateral, pr - public relations announcements, miscellaneous documents, medical reports, technical publications, web sites and more.

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Strategic product line planning involves a proactive marketing research technique that determines the optimal set of product combinations that minimize marketing risks and maximize the difference among items to avoid perceived similarity. This approach provides manufacturers with answers before they invest in product development and marketing launch plans.

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The Marketing Analysts Blog - Data driven marketing decisions

To solve the problem, THE MARKETING ANALYSTS offers proactive marketing research techniques to determine if the amount of differentiation of a new SKU offers incremental value. This type of research provides extremely valuable results when planning a SKU based on new flavors, colors, scents, sizes, etc.). Our marketing research techniques provide answers to questions like "What is the best set of product combinations (SKU's) that will maximize profitability?", "What is the most efficient combination of SKUs to offer that maximizes the differences between SKU's and avoids perceived similarity?" and "What should the priority be when offering new SKU's?" Most importantly, our approach provides manufacturers with the answers they need before investing in product development and marketing launch strategies.

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Because of the open nature of the social media web sites, you can easily find your customers and see what they do online, learn about their interests and discover characteristics about the people that they connect with. Friends of your customers have always been a great target market. In fact, research suggests that people are five times more likely to buy a product if their friends recommend it. While you may not be able to get full details of an existing customer's contacts from websites like Facebook and MySpace, you can get a lot of valuable information. If you set up a Facebook profile and ask to become a friend with an existing customer, you will most likely be accepted, if they liked your product. Through this one connection, you have the opportunity to identify their friends and make additional contacts. In addition, transparency is very important when it comes to building trust. Never try to disguise who you work for or make comments about your company or a competitor under a false identity. Too many times companies have tried this and have been humiliated and received bad press.

The Marketing Analysts: A Global Leader In Sku Management & Sku Rationalization Solutions. THE MARKETING ANALYSTS is a world leader in providing strategic product line consulting services. Our services provide companies with the information they need to make important SKU management and SKU rationalization decisions.

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As one of the strongest economies in the world, Japan ranks second only to the USA in gross national product. And with this economic strength comes the need for clear communication between your business and Japanese businesses. Certified translators at THE MARKETING ANALYSTS can provide you with document translation ranging from individual certificate translations to complex website translations. We are also expert at providing translations for other world languages. Contact us today for a free estimate and to learn more about our language and marketing services.

The Marketing Analysts Blog - Data driven marketing decisions Before you design your next marketing campaign, you should consider the ideal type of customer that you want to target. To maximize effectiveness and ROI, marketing collateral should target the right audience, with the right offer and be delivered through the right medium. However, knowing the best offer, storyline, theme, length and medium requires in-depth knowledge about your target. Gaining this level of knowledge often requires marketing research and the aid of multivariate data analysis.