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What’s a Concept? Concepts may take the form of Ideas, Mockups or Prototypes. Ideas It all begins with an idea. A sentence, paragraph, or even bullet-points kick-start the process. Ideas can be simple and non-technical. It should be easy for anyone and everyone to help shape the future of the Web. So throw your notions, inspirations, dreams and visions out to the community. Mockups Turn your idea (or someone else’s) into an image, sketch or video. Words are great, but you know what they say about pictures. Mockups offer up a visual and communicate ideas in terms that are just a bit more polished and real. They draw the next person in, tempting them to pick up the concept and run with it. Prototypes A prototype is interactive. Feel, touch and play with developing concepts. Prototypes get ideas across by showing off the moving parts. They aren’t always fully functional or pretty, but they’re more than a static image or two. They’re a dress rehearsal of sorts, with minimal programming. Make a prototype in HTML, Flash, or whatever puts things into action.

Business in Germany: Innovative – but little experimentation

The participating multinational companies ranked Germany as the third most innovative location in the world – beaten only by the US and China

These positive developments cannot mask the fact, however, that there is still a lack of bold entrepreneurs in Germany.

Jérémy Dumont, directeur de Pourquoi tu Cours: Faire travailler les gens ensemble autour d'une idée

Le monde change plus vite que la pensée. Les dirigeants de marque, les agences de communication, les créatifs sont entrés dans une course folle pour concilier données divergentes et maîtriser la complexité.

Les dirigeants d'entreprises doivent réussir "ici et maintenant, avec chacun". C'est à eux de reprendre en main leurs marques et d'identifier LE projet de marque fédérateur des individus à l'interne et à l'externe qui permettra le développement de l'entreprise et de ses prestataires.

Innovation is changing rapidly, in response to globalisation, the increasing complexity of goods and services, other external pressures such as climate change, and the recognition that new ideas from everywhere offer one of the best ways for businesses to create new value. Europe’s most senior innovation managers meet regularly under the auspices of the European Industrial Research Management Association to discuss the changes taking place and how they should respond. The Future of Innovation explains what they said.