ECUAdvertising

Nielsen's Home Page for its academic program

Data on media consumption, 2014

Targeting Men, Infographic

2014 Research on black consumers

2014 Guide to Cable Advertising

This new campaign from 9 Lives lets us experience Morris's personality and explore his home. The experience is loaded with "Easter eggs" like coupons and posters.

What's the most expensive television media buy? Football and The Big Bang Theory. Check out Ad Age's chart on the cost of 30-second spots.

In his column this week, Stuart Elliott explains Richmond Region Tourism's new campaign targeting LGBT prospective tourists. The campaign, created by students at VCU Brand Center, is based on the seminal moment of coming out. Except in this case, it's the City of Richmond. You can see more on the microsite at www.Richmondisout.com.  We'll discuss this and other campaigns as they relate to communication theories in class.  I'll ask students to identify fundamental decisions made in targeting, objectives, budgeting, and positioning. I'll ask students to consider who the target receiver should identify as the message sender and which stage of the hierarchy of effects is in play. We'll discuss whether the target audience is expected to have high elaboration likelihood and what that means for the campaign's creative choices. Finally, we'll identify the influence tools (Cialdini's) that are evoked in the campaign.  Interested? Read Stuart Elliott's full article! 

Today on iMedia Connection, Kent Lewis presents his list of the dirtiest jobs in digital marketing. Since tomorrow's ad class will focus on careers in advertising, let's take a look at what Lewis has to say. You can read the article at  http://www.imediaconnection.com/content/37185.asp?imcid=nl#singleview Many of these jobs fall into the "dirty" category because they are tedious. Knowing how these jobs get done can be invaluable for setting realistic objectives in the strategic planning stage. Others are listed as dirty because they are all guts and no glory. We have all done jobs like that at some point in our careers. They build perseverance and grit.  I'll ask my students to consider these questions:  Which of these jobs will still be around in 5 years?  Which could they learn the most from as they build a career in advertising? What skills should they acquire now to be prepared for a career in digital marketing?

Intel has invited a small number of agencies to participate in its creative review, including its current agency of record, Venables Bell & Partners. Read about in this article in Ad Age!  http://adage.com/article/agency-news/intel-launches-creative-review/294729/

Interview with Denny's CMO on the America's Diner strategy.

"Marketers are tapping into this opportunity by attaching their brands to digital radio services in traditional and novel ways, according to a new eMarketer report, "Digital Radio: Usage Grows, but Lack of Scale Remains a Challenge." eMarketer estimates there will be 159.8 million digital radio listeners in 2014, and that figure will grow to 183.4 million in 2018. Digital radio listeners are now at mass-market proportions, representing just more than half of the population and nearly two-thirds of internet users."

"NPR'S JAD ABUMRAD ON EMBRACING THE LIMITATIONS AND CHALLENGES OF TELLING STORIES USING ONLY SOUND."

On the power of logos

Basic ebook with good templates on how to write a marketing plan

"SAN FRANCISCO - Google yanked 59% more "bad" advertisements from its online systems last year as the world's largest Internet search provider stepped up a battle against a barrage of counterfeiters, suspect downloads and other malicious activity on the Web. Google removed more than 350 million bad ads in 2013, up from about 220 million the year before. That's almost 1 million suspect ads a day. The increase was partly driven by the overall surge in online advertising, most of which is legitimate. But as Google introduces new products, scammers adapt and develop new ways to game the system. "It's a challenge," says Mike Hochberg, ads engineering director who oversees hundreds of engineers and policy experts focused on this at the company. "Google continues to add new types of ads and formats all the time, and that creates new work to track down new ways of creating bad ads." Google's online ad business has become so lucrative, generating billions of dollars a year in profit for itself and its partners, that the company's platforms, such as AdWords and AdSense, are a huge draw for what it calls "bad actors" looking to grab some of this money. In 2011, Google agreed to pay $500 million to settle allegations by the U.S. Department of Justice that ads for Canadian online pharmacies contributed to the illegal importation of prescription drugs. Last year, Mississippi Attorney General Jim Hood said Google was still allowing ads for illegal online pharmacies that sell dangerous or counterfeit drugs without a prescription. Google published a scorecard on its constant battle against such activity for the first time in early 2013, and the company is releasing the second report now. Hochberg says the reports and Google's increased efforts to limit bad ads and online scams were not related to the counterfeiting settlement. "Ensuring that we are serving good ads for users has been part of our ad programs from day one," he says. "Last year, we decided to put out a pseudo

On the value of celebrity endorsements in advertising