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Is This The World's Most Interactive Print Ad? - 1 views

mashable.com/...ost-interactive-print-ad-lexus interactive print Lexus advertising QR video
shared by Tracy Tuten on 09 Oct 12 - Cached
  • A Lexus 2013 ES changes colors, turns on its headlights and exposes its interior as throbbing music plays in this highly interactive print ad in the Oct. 15 Sports Illustrated.
  • Using a Lexus-created technology called CinePrint, the ad comes to life only when you put an iPad behind the printed page that’s displaying the iPad edition of SI or on lexus.com/stunning.
  • As the release from Lexus notes, most traditionally “interactive” print ads direct users away from the page (think QR codes.) However, “CinePrint Technology flips that on its head, creating a tactile and visceral connection that brings one closer to the printed page with a multi-sensory experience that combines sight, sound, and touch.”
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  • Lexus and SI aren’t the only ones trying to make the printed page more interactive. This month SI sister publication Entertainment Weekly included a small cellphone inside its Oct. 5 edition to display live tweets the CW, an advertiser.
  • Tracy Tuten on 09 Oct 12
     
    Using a Lexus-created technology called CinePrint, the ad comes to life only when you put an iPad behind the printed page that's displaying the iPad edition of SI or on lexus.com/stunning. As the release from Lexus notes, most traditionally "interactive" print ads direct users away from the page (think QR codes.) However, "CinePrint Technology flips that on its head, creating a tactile and visceral connection that brings one closer to the printed page with a multi-sensory experience that combines sight, sound, and touch."
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18 Useful Internet Marketing Statistics that You Can't Ignore - 0 views

www.slideshare.net/...tatistics-that-you-cant-ignore internet marketing statistics 2013
shared by Tracy Tuten on 28 Jun 13 - Cached
  • Tracy Tuten on 28 Jun 13
     
    Compelling stats about digital marketing
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How Cluttered Is the Advertising Landscape, Really? [Timeline] - 0 views

blog.hubspot.com/advertising-landscape-timeline landscape timeline infographic ECUAdvertising dq bb
shared by Tracy Tuten on 08 Jul 13 - Cached
  • Even before a major communication channel comes of age, it is immediately invaded with advertising. And so much media has proliferated in just the last 22 years that it’s mind-boggling to think about it taking us nearly 400 years to emerge from a print-dominated media landscape, and 48 more years to emerge from period of pre-digital platforms such as TV and radio, to finally arrive at the disproportionately short two-decade span where digital now dominates most advertising budgets.
  • From the moment printing became possible with the invention of the printing press way back in 1440, advertisers began plastering posters on walls and doors within their communities. The first poster ad in English is placed on church doors in London in 1492! Over the next 400 years, ads would find their way into newspapers, magazines, and other print media.
  • When you allocate that across the 2.4 billion internet-connected persons on the planet, it means there are 417 web pages and 2,502 display ads for each! It's simply bonkers to think pumping more interruptive ads into the internet is going to work. Want some more reasons why? Here, lemme tell you: In 1920, there was 1 radio station. In 2011, there were 14,700. In 1946, America had 12 broadcasting TV stations. In 2011, there were over 1,700. In 1998, the average consumer saw or heard 1 million marketing messages – almost 3,000 per day. It’s even more than that now. Just imagine how many Facebook posts or tweets you scroll past every day. Each of those are messages, and now, oftentimes ads. 
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  • Not only has the media landscape grown by type; each type has grown exponentially in volume. Nowadays there’s a magazine, TV channel, radio station, and a gajillion websites for every conceivable interest. And when we say “the internet” as an ad platform, that’s more than one trillion pages we’re talkin’ about. That's one thousand billions, which looks like this: 1,000,000,000,000. Now take that number and multiply it by 6, because that's how many display ads (only one type of ad) were shown across the internet in 2012, according to comScore.
  • Tracy Tuten on 08 Jul 13
     
    A look at the cluttered ad landscape in history
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Thank You for Downloading the Evolution of Advertising | Inbound Marketing Assessment |... - 1 views

offers.hubspot.com/...evolution-of-advertising ECUAdvertising advertising evolution history
shared by Tracy Tuten on 08 Jul 13 - Cached
  • Tracy Tuten on 08 Jul 13
     
    presentation from Hubspot on the evolution of advertising
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20 Best Marketing Books Of All Time | Six Pixels of Separation - Marketing and Communic... - 0 views

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shared by Tracy Tuten on 22 Jan 14 - No Cached
  • The 20 Best Marketing Books Of All Time (in alphabetical order): The Anatomy Of Buzz by Emanuel Rosen. Before word of mouth marketing became a profession unto itself, Rosen was busy trying to figure out why certain brands get attention and how they do it. This is one of those classic business books that every marketer should read. The Art Of The Pitch by Peter Coughter. If you are in marketing, you will have to get good at presenting and selling your ideas. I've read countless books on the topic, and this is the only one worthy of reading, studying and applying. Woe the marketer that doesn't heed these words. The Cluetrain Manifesto by Chris Locke, Doc Searls, David Weinberger and Rick Levine. If you could point your finger at one book that changed the face of marketing, it would be this one.
  • Influence by Robert Cialdini. An incredible book about how we make decisions and what influences them (hint: it's not what you think)... and this was published long before behavioral economics became so very cool. This is profoundly powerful because of all of the science and research behind this book. Most marketers haven't paid any attention to this book, and it shows in the vast majority of terrible work that we're exposing the public to. The Innovator's Dilemma by Clayton Christensen. Marketing isn't just about the ads. Marketing is also about the product and how to bring it to market. So many companies do everything right and yet still lose market share. If you're interested in marketing and you haven't read this book, it is a must-read.
  • Life After The 30-Second Spot by Joseph Jaffe. Another one of those seminal books that you can look back at and marvel at just how prescient it was. This one is almost a decade old, but still resonates with some very deep thinking about where advertising is going. The Little Red Book Of Selling by Jeffrey Gitomer.
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  • Made To Stick by Chip And Dan Heath. There have been countless books written on viral marketing and how brands should tell a better story. None of them hold a candle to this one. Perhaps one of the best books ever written on how a brand can (and should) tell a story (and how to do it). Never Eat Alone by Keith Ferrazzi
  • The New Rules Of Marketing And PR by David Meerman Scott. This book has been updated by Scott many times over. If you're looking for the ultimate primer on social media, what it means and what it can do, this is the perfect book to bring you up to speed. Ogilvy On Advertising by David Ogilvy.
  • Positioning by Al Ries and Jack Trout. This is one of the "must have" books if you're in marketing. It covers a ton of space on the topic of how to brand products and services and how to place them both in market and in the mind's eye of the consumer. This should be the first book that anyone reads when they enter a Marketing 101 course. Re-Imagine! by Tom Peters
  • The Tipping Point by Malcolm Gladwell. A wise individual once said to me that Gladwell has a knack for writing books that business leaders feel stupid for not having on their bookshelves. Pretty poignant and true. The Tipping Point is great because it helps marketers better understand the inflection point that happens when a product is ho-hum and how it then takes off like a rocket. It's not really science so much as cultural, but it's fascinating. Waiting For Your Cat To Bark? by Bryan and Jeffrey Einsenberg. The Eisenberg brothers posses an expertise unlike any other. They are experts at understanding and explaining the power of marketing optimization.
  • Web Analytics 2.0 by Avinash Kaushik. If you have spent more than two minutes reading any of my content, you will know that I am an unabashed fanboy of Avinash Kaushik, the digital marketing evangelist at Google. In fact, the notion of Sex With Data from CTRL ALT Delete was heavily inspired by Kaushik's work/thinking. Most marketers eyes glaze over when they hear the word 'analytics,' but thankfully Kaushik is here to help make it fascinating and important. This book is packed with ideas about how to think better about your marketing and what it's capable of doing.
  • Where The Suckers Moon by Randall Rothenberg. Most people in my world know Rothenberg as the President and CEO of the IAB (Interactive Advertising Bureau). What most people don't know is that in 1995, he authored this book. A book that is, without a doubt, one of the best books on the advertising industry.
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Google Runs Offense on Bad Ads - 0 views

www.usatoday.com/...4513431 google advertising adwords regulations ethics
shared by Tracy Tuten on 22 Jan 14 - No Cached
  • Tracy Tuten on 22 Jan 14
     
    "SAN FRANCISCO - Google yanked 59% more "bad" advertisements from its online systems last year as the world's largest Internet search provider stepped up a battle against a barrage of counterfeiters, suspect downloads and other malicious activity on the Web. Google removed more than 350 million bad ads in 2013, up from about 220 million the year before. That's almost 1 million suspect ads a day. The increase was partly driven by the overall surge in online advertising, most of which is legitimate. But as Google introduces new products, scammers adapt and develop new ways to game the system. "It's a challenge," says Mike Hochberg, ads engineering director who oversees hundreds of engineers and policy experts focused on this at the company. "Google continues to add new types of ads and formats all the time, and that creates new work to track down new ways of creating bad ads." Google's online ad business has become so lucrative, generating billions of dollars a year in profit for itself and its partners, that the company's platforms, such as AdWords and AdSense, are a huge draw for what it calls "bad actors" looking to grab some of this money. In 2011, Google agreed to pay $500 million to settle allegations by the U.S. Department of Justice that ads for Canadian online pharmacies contributed to the illegal importation of prescription drugs. Last year, Mississippi Attorney General Jim Hood said Google was still allowing ads for illegal online pharmacies that sell dangerous or counterfeit drugs without a prescription. Google published a scorecard on its constant battle against such activity for the first time in early 2013, and the company is releasing the second report now. Hochberg says the reports and Google's increased efforts to limit bad ads and online scams were not related to the counterfeiting settlement. "Ensuring that we are serving good ads for users has been part of our ad programs from day one," he says. "Last year, we decided to put out a pseudo
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MediaPost Publications Endorsements Don't Earn Trust For Marketers 11/07/2013 - 0 views

www.mediapost.com/...-earn-trust-for-marketers.html ecuadvertising endorsements celebrity
shared by Tracy Tuten on 07 Nov 13 - No Cached
  • Tracy Tuten on 07 Nov 13
     
    On the value of celebrity endorsements in advertising
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NIKE, Inc. - Nike Inspires Women to #JUSTDOIT - 0 views

nikeinc.com/...ike-inspires-women-to-justdoit ecuadvertising nike just do it
shared by Tracy Tuten on 28 Oct 13 - No Cached
  • Tracy Tuten on 28 Oct 13
     
    Nike continues its heroic just do it campaign. Europe, 25th anniversary
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Kia Soul - Semiotic Analysis and Product Identity | Advertising & Society - 0 views

advsoc2013.wordpress.com/...nalysis-and-product-identity-3 semiotic analysis Kia Soul 2013 advertising ECUadvertising assignment example
shared by Tracy Tuten on 08 Oct 13 - No Cached
  • Tracy Tuten on 08 Oct 13
     
    A semiotic analysis of a Kia Soul ad.
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Guide to Agency Compensation - 0 views

www.aaaa.org/...default.aspx ECUadvertising agency compensation AAAA
shared by Tracy Tuten on 17 Sep 13 - No Cached
  • Tracy Tuten on 17 Sep 13
     
    List of reports from AAAA on agency compensation and client recruitment
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