Skip to main content

Home/ ECUAdvertising/ Group items tagged history

Rss Feed Group items tagged

Tracy Tuten

Your Guide to 'Mad Men' and Advertising History - Creativity Online - 0 views

  •  
    Peek into the lives and lessons from advertising history
Tracy Tuten

A+E Networks CEO Nancy Dubuc, the Duck Whisperer - Businessweek - 0 views

  • Inside a giant tent at New York’s Lincoln Center in May, Phil Robertson strolls onstage. He’s wearing camouflage pants, wraparound sunglasses, and a solid-black long-sleeve shirt that accentuates his signature beard, which is off-white, unruly, and of ZZ Top proportions. Before him are a multitude of linen-draped tables, where media buyers from advertising companies sip wine, nibble on plantain chips, and listen to yet another pitch on how they should spend their clients’ budgets. This is advertising “upfront” season in New York, and Robertson, a cast member on A+E Networks’ runaway blockbuster reality program Duck Dynasty, is one of the stars of tonight’s show.
  • The final episode of the show’s third season, which aired on the A&E channel on April 24, was watched by 9.6 million viewers, according to Nielsen (NLSN), beating everything on both cable and broadcast television that night in the 18- to 49-year-old demographic, including the NBA playoffs and Fox’s American Idol.
  • Upfront season is a festive, testy time of year when every TV network (and, these days, a handful of businesses with large, online video operations such as YouTube (GOOG) and Yahoo! (YHOO)) throws a lavish self-congratulatory party, rolls out its programming lineup for the coming season, and tries to sell ad space in advance. This past season, the proliferation of choices for consumers took a major toll on the traditional broadcast networks, which collectively lost a sizable portion of their viewing audience. “The math says that broadcast erosion is throwing over a billion dollars up for grabs in this year’s upfront,” Berning tells the ad buyers. “If you’re tired of paying a failure tax, we have lots of successful programs for you to invest in.”
  • ...2 more annotations...
  • It’s a sales pitch that’s been working for A+E Networks, a private New York company owned by Hearst and Disney (DIS) that operates a portfolio of cable channels, including History, Lifetime, and A&E. (A+E is the name of the company; A&E is the name of the channel.) According to data from SNL Kagan, ad revenue at A&E grew from $366 million in 2008 to $477 million in 2012. During that same period, ad revenue at History grew from $310 million to $499 million. A+E Networks generates roughly $1.2 billion of profit on $3.6 billion of annual revenue, according to a network source who was not authorized to speak publicly about the company’s finances.
  • Ad buyers know that over the past year, few companies have done a better job of capturing the fragmented attention of TV viewers. A+E has thrived thanks in part to a slate of reality shows that focus on lifestyles far removed from the office-tied lives of the white-collar, urban strivers who make TV. A+E executives brag that their channels air 18 of the top 50 entertainment shows among adults on ad-supported cable. The current lineup includes Ice Road Truckers (about arctic truck drivers operating in remote, dangerous conditions), Ax Men (logging crews), Swamp People (Cajun alligator hunters), Pawn Stars (Las Vegas pawnshop owners), and American Hoggers (feral pig exterminators in Texas). History recently aired the fifth season of Top Shot, a reality competition in which contestants shoot rifles, handguns, and grenade launchers.
  •  
    Great article on redesign, creativity, upfronts, programming, and leadership
Tracy Tuten

How Cluttered Is the Advertising Landscape, Really? [Timeline] - 0 views

  • Even before a major communication channel comes of age, it is immediately invaded with advertising. And so much media has proliferated in just the last 22 years that it’s mind-boggling to think about it taking us nearly 400 years to emerge from a print-dominated media landscape, and 48 more years to emerge from period of pre-digital platforms such as TV and radio, to finally arrive at the disproportionately short two-decade span where digital now dominates most advertising budgets.
  • From the moment printing became possible with the invention of the printing press way back in 1440, advertisers began plastering posters on walls and doors within their communities. The first poster ad in English is placed on church doors in London in 1492! Over the next 400 years, ads would find their way into newspapers, magazines, and other print media.
  • When you allocate that across the 2.4 billion internet-connected persons on the planet, it means there are 417 web pages and 2,502 display ads for each! It's simply bonkers to think pumping more interruptive ads into the internet is going to work. Want some more reasons why? Here, lemme tell you: In 1920, there was 1 radio station. In 2011, there were 14,700. In 1946, America had 12 broadcasting TV stations. In 2011, there were over 1,700. In 1998, the average consumer saw or heard 1 million marketing messages – almost 3,000 per day. It’s even more than that now. Just imagine how many Facebook posts or tweets you scroll past every day. Each of those are messages, and now, oftentimes ads. 
  • ...1 more annotation...
  • Not only has the media landscape grown by type; each type has grown exponentially in volume. Nowadays there’s a magazine, TV channel, radio station, and a gajillion websites for every conceivable interest. And when we say “the internet” as an ad platform, that’s more than one trillion pages we’re talkin’ about. That's one thousand billions, which looks like this: 1,000,000,000,000. Now take that number and multiply it by 6, because that's how many display ads (only one type of ad) were shown across the internet in 2012, according to comScore.
  •  
    A look at the cluttered ad landscape in history
Tracy Tuten

Bankrupt Saab Had Quirky Cars, Notable Campaigns | News - Advertising Age - 0 views

  •  
    A visual history of Saab advertising.
Tracy Tuten

20 Best Marketing Books Of All Time | Six Pixels of Separation - Marketing and Communic... - 0 views

  • The 20 Best Marketing Books Of All Time (in alphabetical order): The Anatomy Of Buzz by Emanuel Rosen. Before word of mouth marketing became a profession unto itself, Rosen was busy trying to figure out why certain brands get attention and how they do it. This is one of those classic business books that every marketer should read. The Art Of The Pitch by Peter Coughter. If you are in marketing, you will have to get good at presenting and selling your ideas. I've read countless books on the topic, and this is the only one worthy of reading, studying and applying. Woe the marketer that doesn't heed these words. The Cluetrain Manifesto by Chris Locke, Doc Searls, David Weinberger and Rick Levine. If you could point your finger at one book that changed the face of marketing, it would be this one.
  • Influence by Robert Cialdini. An incredible book about how we make decisions and what influences them (hint: it's not what you think)... and this was published long before behavioral economics became so very cool. This is profoundly powerful because of all of the science and research behind this book. Most marketers haven't paid any attention to this book, and it shows in the vast majority of terrible work that we're exposing the public to. The Innovator's Dilemma by Clayton Christensen. Marketing isn't just about the ads. Marketing is also about the product and how to bring it to market. So many companies do everything right and yet still lose market share. If you're interested in marketing and you haven't read this book, it is a must-read.
  • Life After The 30-Second Spot by Joseph Jaffe. Another one of those seminal books that you can look back at and marvel at just how prescient it was. This one is almost a decade old, but still resonates with some very deep thinking about where advertising is going. The Little Red Book Of Selling by Jeffrey Gitomer.
  • ...6 more annotations...
  • Made To Stick by Chip And Dan Heath. There have been countless books written on viral marketing and how brands should tell a better story. None of them hold a candle to this one. Perhaps one of the best books ever written on how a brand can (and should) tell a story (and how to do it). Never Eat Alone by Keith Ferrazzi
  • The New Rules Of Marketing And PR by David Meerman Scott. This book has been updated by Scott many times over. If you're looking for the ultimate primer on social media, what it means and what it can do, this is the perfect book to bring you up to speed. Ogilvy On Advertising by David Ogilvy.
  • Positioning by Al Ries and Jack Trout. This is one of the "must have" books if you're in marketing. It covers a ton of space on the topic of how to brand products and services and how to place them both in market and in the mind's eye of the consumer. This should be the first book that anyone reads when they enter a Marketing 101 course. Re-Imagine! by Tom Peters
  • The Tipping Point by Malcolm Gladwell. A wise individual once said to me that Gladwell has a knack for writing books that business leaders feel stupid for not having on their bookshelves. Pretty poignant and true. The Tipping Point is great because it helps marketers better understand the inflection point that happens when a product is ho-hum and how it then takes off like a rocket. It's not really science so much as cultural, but it's fascinating. Waiting For Your Cat To Bark? by Bryan and Jeffrey Einsenberg. The Eisenberg brothers posses an expertise unlike any other. They are experts at understanding and explaining the power of marketing optimization.
  • Web Analytics 2.0 by Avinash Kaushik. If you have spent more than two minutes reading any of my content, you will know that I am an unabashed fanboy of Avinash Kaushik, the digital marketing evangelist at Google. In fact, the notion of Sex With Data from CTRL ALT Delete was heavily inspired by Kaushik's work/thinking. Most marketers eyes glaze over when they hear the word 'analytics,' but thankfully Kaushik is here to help make it fascinating and important. This book is packed with ideas about how to think better about your marketing and what it's capable of doing.
  • Where The Suckers Moon by Randall Rothenberg. Most people in my world know Rothenberg as the President and CEO of the IAB (Interactive Advertising Bureau). What most people don't know is that in 1995, he authored this book. A book that is, without a doubt, one of the best books on the advertising industry.
Tracy Tuten

UNC Press - When Janey Comes Marching Home: Portraits of Women Combat Veterans - 18 views

  •  
    Q&A with Laura Browder on When Janey Comes Marching Home
  • ...22 more comments...
  •  
    Students, your assignment this week is to read about 'Janey' before our speaker on Monday, attend the talk at 3:30 on Monday in Wright auditorium, and then discuss the materials and her talk here on Diigo (by Friday at 5).
  •  
    Being a Marine, I feel very moved to go to this event. I have seen the struggles women in the military have to overcome daily and this will provide some amazing insight.
  •  
    Wow, I'm tottally bummed that I cannot make this speaker because of a pre-scheduled interview. This book by Laura Browder seems extremely intriguing. When I think about the military, a lot of times I do think about the guys that are enrolled and being front line in the fights. I never stop to think about all of the women, especailly mothers trying to support their children and how hard it must be on them to leave their newborns or teenagers for months or even a year at a time. With growing children, a month being away makes a huge difference in their lives. I can't believe the one case where her daughter wouldn't stop crying because they were deployed and she didn't recognize either parent, that is really upsetting. Many people want to give military men and women their opinion of the war, especially if they are against it. Those people would think that obviously these people are fighting for you and if you can't say a simple thank you, then you shouldn't open your mouth... even if that military man or women is against the war. I will be interested to read what everyone writes about the speech today.
  •  
    I thought Laura Browder's presentation was great, it definitely made you think about and appreciate all the sacrifices women in the military have to make. Although I thought the speaker and content were great, I thought that we would hear about just a few women and really get into their stories and their experiences, not just get a brief overview of around twenty women.
  •  
    I too was unable to attend the presentation, but in reading the article it really did make me think twice about women in the service. Recently, my boyfriend returned for Iraq, I was really hard on the both of our family. What really bother us was the unknown. In the article they discuss mothers that came home to childern they did not recognize and childern that didnt even know their mothers. Even though this same situation happens with males, in my opinion there is nothing like a mother in your life. On the other hand, of course these mothers are doing what they know is best for their families.
  •  
    I was fortunate enough to be able to attend the presentation. I thought it was interesting of how she introduced all of the women she had done work with. I was shocked at all the PTS that the women had, not because of the war that they saw, but because of them having regret of leaving their group. It shows that women show emotions from war just the same as men.
  •  
    I was unable to attend the presentation, however I feel that I did get a lot out of interview that was posted. It was very interesting to see the experiences of women in the military because often, you only hear about mens views and experiences. It seems that choosing between the military and their family was one of the more challenging situations that presented itself during their duty and deployment. I agree with Jazzaneta that the mothers are doing the best for their family. The right choice is often the most difficult one to adjust to and accept. The women did seem happy with their choice of joining the military and even after their deployments, knew that they did the right thing and made the right choice. I enjoyed the interview and wish that I could have made it to the presentation today, but I still learned a lot about women in the military and what they experience.
  •  
    I was unable to attend the presentation, however I felt like I received a strong message from her interview. It is sad to say but it is true, when I think about American war hero's I only think of men. This might be because when studying history back in high school and college they only talk about male hero's because woman were not aloud to take part in war combat. When reading her interview it was an eye opening experience, especially when she was talking about the woman's roles. For example, if a single mother joins the war, they are being courageous my leaving there child/children behind, they are being courageous by joining the war itself. It's not like the olden days where they have "behind the scenes role," they are in the heat of all the action. Her book should open peoples eye's, about how women and man both deal with great struggles regarding the war, it's not an easy process for anyone. I respect and give great honor to those men and WOMEN who have served our country.
  •  
    I thought Laura Browder's presentation was excellent, and I loved the way she presented each woman's story with a picture so the audience could really picture what the women must be like. Laura brought up many points about women and mothers in the military that I have never thought of before. I was surprised to find out that many of the women were torn between staying with their family or being deployed, because I would have assumed that they would rather stay home with their family. I was also shocked that many of the women were reluctant to come home due to the fact that their unit was staying overseas and they felt they should be, too. I thought the childcare plans that many of the single mothers had were interesting, as well. Many of the children who had mothers being deployed stayed with people other than family, such as daycare providers, which is astounding to me. That must have been very emotional for the children, as well as the mother. The amount of pride and devotion the women in the military have for their unit and the military itself is astounding and very admirable. They do not feel like they deserve special treatment because they are women, and they work harder to prove that they belong in the military. Laura did an excellent job of giving insight about what the women in the military are like, thus changing many stereotypical views.
  •  
    I was able to attend the presentation because I had to go to it for my international class as well. This presentation did catch my attention because my cousin is in the navy and she is a women. She has been bashed so many times because she is a woman in the military and being able to hear more about it made me understand where she was coming from. There are many strong women out there and I believe they can fight combat and can be just as good or even better than men in times. How she described these women piece by piece left me in surprise to hear about all they had gone through and how they will not let anything stand in their way. They were telling about how they felt they were there for a purpose. They wanted to be in Afghanistan to support their fellow troops even if they were not a fan of bush or the white house. One woman even chose being in the military than staying with her husband and ended up getting a divorce. These women are strong, and I will support them all the way.
  •  
    I wasnt able to go see Ms. Browders presentation. But from what I have heard from other classmates today and from what I have found in articles online, i believe she is a great "womans" speaker. She really gets to know the true story behind all of the woman's lifes. She shows how strong these women have to be to go though being a military wife. From what i have heard people that went and listened to her speak really enjoyed hearing her. How she gave background on the war and she showed a picture of each woman as she talked about her. You could tell that she really got to know each lady she talked too.
  •  
    I was able to attend Ms. Browder's presentation yesterday at Wright auditorium. I felt like the presentation was extremely insightful because it gave several perspectives of women in the military. Being that the military is dominated mostly by men it was interesting to hear how women were treated and how they reacted to adversity. Most of the women that Ms. Browder interviewed severed several tours and were extremely dedicated and proud to be a part of the U.S military. Many of the women accomplished a lot and held significant titles amongst ranks. I remember her mentioning that there are 240,000 women currently serving in the military which came as a shock to me because I thought that women in the military were still a new idea. I found it fairly amusing when she told the story about the women who got into a bar fight and almost broke someone's nose. Although she was reluctant to interview, she eventually did and according to Ms. Browder she was tough as nails. The one thing that didn't surprise me was how most women struggled leaving their kids when they were told they were going to be deployed. Mothers have a close close bond with their children, not to take away from a fathers bond with a child. Lastly she mentioned that the military still has a stereotype towards women but considering where we started from til today I feel like the United States military has made great strides.
  •  
    Wow! I never knew that the number for active military women is so high! That is really awesome. I'm sure much of the women are extremely proud to be serving their country, despite the fact that they arn't as recognized as the men serving our country.
  •  
    I was unable to attend Laura Browder's presentation, however after reading the interview that was posted online I have a better insight into the important role women play in the military. It was very interesting to learn about the experiences that women have in the military and how recently they have been able to fully contribute and be recognized for their achievements. I was surprised to learn that women had a similar outlook on the military as men, meaning that the military was "absolutely central to their identities" because I too felt as though women were marginal within the military. I have a number of female friends currently enrolled in the marines and I am curious to know what their outlook on women in the military is.
  •  
    I found the information disclosed in the interview or author Q & A from UNC Press and the Janey Comes Homes website very insightful. Until reviewing the information provided by these sources, I was unaware of the front line role women play in our military forces today. I have to admit, this was a bit surprising to me since I am female, but I attribute this lack of knowledge to the media I encounter. I cannot remember the last time I saw a military or government ad featuring a woman solider. Modern media constantly bombards young and old alike with classic, "old world" images of men serving in the military and focus on the evolution of their service throughout history. I find it astonishing that Browder was able to break though these cultural norms and unearth a rare find- women involved in modern combat operations who were brave enough to share their personal stories with their peers all over the world. This is previously unchartered territory and I find her work groundbreaking and exciting. The very nature of the military and our social structure makes such work taboo, specifically sharing this information on a global stage, where perhaps, ideals about gender roles are even more traditionally rooted than ours. The Q & A question regarding how women typically have been portrayed in war photography and images illustrates my point about Browder's work taking on traditional gender roles. Historic photography has focused on the classic gender roles with "men as heros and aggressors and women as children and victims. Her images have proved to "unsettle our fixed ideas about Americans at war". It is important to note we as a society must shift our fundamental ideas about gender roles to truly grasp her message but must also shift our view of these women soldiers as "novelties" but "as real soldiers". I can immediately see how we must carefully encode such messages, based on the pre-developed associations and receptive process(es) of our audience(s) to make s
  •  
    I also was not able to attend the lecture by Laura Browder, but looked up some different intrerviews and articles pertaining to her presentations and book. I found them very interesting and enlightening. I never realized how big a role female soldiers played in our military. I think what she is doing in her book as well as through her preseantations is great and very well deserved and much overdue. I think the women who put themselves in this position in which they enter such a male dominated workforce, may face at times a harsher enviroment than their male counterparts. With the amount of sexism and lack of acknowledgment they receive I believe it makes them unseen and unheard heroes. I also found it interesting that they are referring to the current Iraq conflict as the womens war, because of the increased participation of women in the "danger zone". Duties which include IED sweeps, convoy gunners, and home searches. I was also very surprised to hear about how mothers in the military felt about being redeployed, or renlisted in the military. They had the same answers as the males, and were just as likely to continue their duty to the United States despite being a mother, which again I found extrememly surprising. Again I think everything she is doing is great and much overdue.
  •  
    I too wasn't able to make the presentation. I checked out her website and the interview conducted on her, and I definitely read some things that I've never thought of or realized. I can't imagine how much strength and passion women in the military have. I'll be the first to admit that I couldn't do half of the things that they are committed to. On top of the constant combat awareness they are obligated to, it's hard to think they have are presented with an altered state of mind away from their family. I could see how much this must affect these women, and how bittersweet it could be to come and go on such an unreliable basis. The fact that these women are convoy gunners, explosives technicians, and many other dangerous jobs, is incredible. I wish I could have made this presentation to get a more personal and realistic perception on the lives of our military women.
  •  
    I was unable to attend Laura Browder's presentation. However, I found the interview with her to be very interesting and insightful. For starters, I felt Mrs. Browder chose the right direction of neutrality throughout this project. By doing so, she allowed for both war supporters and anti-war supporters to grasp the topic at hand, without feeling it was biased. Bringing this topic into the public spotlight, however, is very important towards educating American's about the importance of women in our military, and the hardships they go through. The ultimate theme of motherhood I felt was a proper theme to show how the women in the military sacrifice a whole lot to protect our nation. I will say that after reading this interview, the topic of women in the military is more interesting with many more questions that come to my mind. The personal stories she discussed really brought a more personal aspect to this topic, and I was taken away by some of the experiences and trials and tribulations the women in the military told her about.
  •  
    I was unable to attend the event on Monday, but I find the interviews that I read online to be very interesting and I would love to read the book or see the documentary she is working on in the future. I believe that women should have the option to go into combat in the armed forces as long as they are willing and able. I know many women who are just as strong, if not stronger than men. These women have made a significant commitment to our country and they shouldn't be denied any help or service they would like to give. Unfortunately, the world is still filled with stereotypical opinions and judgemental behavior. I'm embarassed to admit it, but sometimes I caught myself reading about the mothers and thinking 'how could they leave their children?' However, we don't usually think that about the men that are soldiers. Why does society think it is more important to have a mother at home than a father? Why do we believe men are better at fighting wars? Why do we think women aren't strong enough? These are all questions that I hope Laura Browder will make people think about and attempt to answer through her interviews.
  •  
    I was also unable to attend the presentation on Monday, but the information that I did read about her and her book were quite interesting. I like how society gets to see a womans perspective of being in the military and how it effects them and what they go through. Woman should have equal rights when they choose to fight for our country and I think they are just as capable as any man would be. It takes great sacrafice to take time off and leave your children to do what you think is right. I give these woman major credit and respect them because I would never be able to do that. I liked how Laura Browder really tried to capture each womans message and make the public think differently about woman in the military. I'm glad I read the interviews because it was an interesting topic that I had never thought about.
  •  
    Laura Browder had officially opened my eyes to an entire world that I have yet to truely consider, prior to Monday's Presentation. When my brother joined the Marine Corps. in 2003 I began my very own relationship with the U.S. Military. I have always been quite impressed with the level of commitment that soldiers and their families invest in our government and security as a nation. For the first time, I have begun to think about specifically and honor the women that are involved. The presentation was an eye opener, not because there are hundreds of women in combat situations, but because of their stories being told back at home. I am suprised by the way that Laura has researched and depicted these women. It is wonderful. Being a woman is not easy yet a woman in the military faces a multitude of challenges that the public tends to ignore. Shockingly, majority of the mothers that Laura mentioned face a conflict between supporting their children during there early years of development and deploying for war overseas. Most of which felt more obligated to their fellow soldiers and felt guilt for being seperated from them while returning home. I would expect for them to feel more compelled to stay and see their families. This event has done a great job getting the general public involved in appreciating the women of the military and the families that support them.
  •  
    I was not able to see the presentation on Monday but by visiting several websites and looking at pictures I wish I had not missed this presentation. I think what Laura Browder has done is such an inspiration to all women. It is an inspiration to the women that are currently or have fought for our country because they deserve credit and recognition for all they have done and will continue to do. It is an inspiration for girls that are thinking about joining a service because they might be hesitant since they are females and Browder's stories and pictures might help give them that extra push to do what they believe in. For people like me, that does not know much about women and the army this was very eye opening and inspiring and makes me have so much for respect for these women and what they have done. Hopefully she will come back and speak again!
  •  
    Though I was unable to go to Laura Browder's presentation, I found that her interview was very informative and helped give some insight as to what female soldier's have to go through. A part that was difficult to think about was when the parents of the child were both deployed at the same time and the child didn't recognize them when they return. The psychological drawbacks are often the most difficult to cope with when a soldier returns home. It is also interesting the way the female and male roles as soldiers are becoming closer and closer to being equal. Some women even found it offensive when asked how they were different or how they felt about being a woman in the military. Brower gave a lot of insight and I hope that she can make it back to ECU to speak again.
  •  
    I was also unable to attend Laura Browder's presentation on Sunday. However, her interview and the website definitely gave me a different outlook on the role of women in war. To show how little I knew, the first sentence on the homepage of the website shocked me. I had no idea women were barred from combat. I guess it is common sense, but I honestly didn't know. But, like the website exclaims, this is irrelevant in the Iraq war since there are no front lines. One of the interviews with a veteran really struck me. We don't always think about soldiers having another career when they come home from war. But, one of the women talks about having Post-Traumatic Stress Disorder and how this is a career-ender for her. Her ability to live the life she had hoped for has been diminished by her experiences while serving her country. A lot of times we think of veterans as older and ready to retire anyways, but she was young and had a lot of life ahead of her. All of the stories really touched me, especially those that told the effects on thier families. I really just can't imagine what it would be like.
Tracy Tuten

Thank You for Downloading the Evolution of Advertising | Inbound Marketing Assessment |... - 1 views

  •  
    presentation from Hubspot on the evolution of advertising
Tracy Tuten

Home | Project Re: Brief by Google - 0 views

  •  
    An advertising experiment from Google takes classic advertising and reinterprets it for the digital age.
Tracy Tuten

Digital: Google Sees Facebook Threat in String of Deals - Advertising Age - Digital - 1 views

  • That's the question for the search engine as it struggles to gain a foothold in the fast-growing and here-to-stay social web. That web isn't marked by speed and elegance but rather by pit stops and side roads that allow people to pull over, meet new or old friends, play a game and buy souvenirs. In short, have fun.
  • While Google has had a mostly forgettable history in the space, from Orkut to Buzz, the company's 2010 acquisitions indicate it's buying the talent and technologies to make a play for social, largely through the popular social-gaming space. This month, the shopping spree added up to almost $300 million and included social-gaming company Slide and virtual currency maker Jambool, whose
  •  
    Insightful piece on the competition between Goog and FB
  •  
    Read this to practice social bookmarking.
Tracy Tuten

WHEN JANEY COMES MARCHING HOME - 4 views

  •  
    Janey's website
  •  
    I found this website easy to navigate and full of information. The home page is free of overwhelming images, allowing the user to focus on the core ideas of the multi-media initiative that consists of a gallery show, book and documentary film. All of these outlets paint "a complex portrait of service women returning from war zones in Iraq and Afghanistan". When you visit the film link, there is a contact option for female combat veterans wishing to share their stories and provides the status of the initiative. I found the information provided about the exhibit exciting and inviting. After reading the sample profile and viewing the accompanying image on this page, I wished I could view the full exhibit. Past and future exhibition dates are provided and a link to host exhibitions are provided. Since I was impacted by one sample story after a initial visit to the website, I cannot image the impact 45 large scale photographic portraits and oral histories of women combat veterans can have on a individual. The funders of the initiative, National Endowment for the Arts, Virginia Foundation for the Humanities and VCU offer insight into the financial status and budgeting for the 501(c)(3) firm supported fiscally by SWAMP. This gives us clues to the marketing and promotion channels and budget for the firm, helping to explain current participants and geographic distribution.
Tracy Tuten

It's time for banner ads to become creative and strategic - Here's how - 0 views

  • Even when served in the most contextually relevant and targeted environments, most banners struggle to achieve click rates in excess of 0.10%. Even within the demographically information rich environs of Facebook, banner click rates are abysmal. At a recent SES Conference, Sarah Smith, online sales operations manager at Facebook said that the average campaign click-through rates on the social network were as low as 0.05%.
  • In his outlook for 2010, industry analyst Imran Khan predicts that spend on display banner advertising will increase by 10.5%.
  • Khan identifies two important developments in this regard: greater creativity in banner ad formats and a better integration of mechanisms to capture real-time consumer intent data.
  • ...2 more annotations...
  • The Apple takeover on the New York Times page is an excellent example of how a creative ad format along with an innovative media placement can come together to overcome banner blindness. By navigating the website real estate between the leaderboard and skyscraper banners, John Hodgman and the Mac guy were effectively able to communicate the Macintosh value proposition. There was no need for the user to click away from the message. There are several other examples of innovative creative formats; the Pointroll Fat Boy ads that expand to reveal deals from CVS pharmacy and the "Intel's History of Innovation" rollover banner come to mind.
  • The ASPCA used a different approach to combat this drop off. To increase the number of its Facebook fans and Twitter followers, the ASPCA used a cost-per-lead banner. In such, the user fills in personal information within the banner. Upon hitting the submit button, the user information is sent from the publisher to the advertiser on the backend. The user continues to stay on the website. By using a banner that had a built-in mechanism to capture user information, the ASPCA was able to avoid drop off, and grow its Facebook and Twitter members quickly.
  •  
    Banner ad effectiveness is poor because we've developed banner blindness. Now is the time to revisit the creative and strategic design of banners. In this piece from MediaPost, several examples of successful banners are described. 
1 - 13 of 13
Showing 20 items per page