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Tracy Tuten

Google Runs Offense on Bad Ads - 0 views

www.usatoday.com/...4513431

google advertising adwords regulations ethics

shared by Tracy Tuten on 22 Jan 14 - No Cached
  • Tracy Tuten on 22 Jan 14
     
    "SAN FRANCISCO - Google yanked 59% more "bad" advertisements from its online systems last year as the world's largest Internet search provider stepped up a battle against a barrage of counterfeiters, suspect downloads and other malicious activity on the Web. Google removed more than 350 million bad ads in 2013, up from about 220 million the year before. That's almost 1 million suspect ads a day. The increase was partly driven by the overall surge in online advertising, most of which is legitimate. But as Google introduces new products, scammers adapt and develop new ways to game the system. "It's a challenge," says Mike Hochberg, ads engineering director who oversees hundreds of engineers and policy experts focused on this at the company. "Google continues to add new types of ads and formats all the time, and that creates new work to track down new ways of creating bad ads." Google's online ad business has become so lucrative, generating billions of dollars a year in profit for itself and its partners, that the company's platforms, such as AdWords and AdSense, are a huge draw for what it calls "bad actors" looking to grab some of this money. In 2011, Google agreed to pay $500 million to settle allegations by the U.S. Department of Justice that ads for Canadian online pharmacies contributed to the illegal importation of prescription drugs. Last year, Mississippi Attorney General Jim Hood said Google was still allowing ads for illegal online pharmacies that sell dangerous or counterfeit drugs without a prescription. Google published a scorecard on its constant battle against such activity for the first time in early 2013, and the company is releasing the second report now. Hochberg says the reports and Google's increased efforts to limit bad ads and online scams were not related to the counterfeiting settlement. "Ensuring that we are serving good ads for users has been part of our ad programs from day one," he says. "Last year, we decided to put out a pseudo
Tracy Tuten

Damn, Skippy! A Guest Post by Lisa Proctor - 0 views

Damn, Skippy! Leveraging Segmentation and Positioning Best Practices to Build a Stronger BrandWhen I started thinking about what I was going to focus on in my analysis of how Hormel and BBDO identi...

started by Tracy Tuten on 21 Oct 14 no follow-up yet
Tracy Tuten

THANK YOU MOM | Media Lions | Winners & Shortlists | Cannes Lions International Festiva... - 0 views

www.canneslions.com/...entry.cfm

creativity media winners cannes P&G ECUadvertising integration

shared by Tracy Tuten on 01 Aug 13 - No Cached
  • Tracy Tuten on 01 Aug 13
     
    Best integrated campaign in Media, CANNES 2013
Tracy Tuten

Beyond: Two Souls Delivers Heavy Promotion - Speakeasy - WSJ - 0 views

blogs.wsj.com/...souls-delivers-heavy-promotion

pr pitch journalism example case nyt 2013

shared by Tracy Tuten on 25 Apr 13 - Cached
  • Tracy Tuten on 25 Apr 13
     
    Public relations pitches; pitches and PR; case 
Tracy Tuten

Upfront Pitches Don't Shape Fall Budgets, Buyers Say | Special Report: TV Upfront - Adv... - 0 views

adage.com/...242975

ECUadvertising media upfronts

shared by Tracy Tuten on 01 Aug 13 - No Cached
  • The number of presentations has continued to grow, with over 70 events held this year, according to the firm. The addition of the NewFronts, digital video's attempt to steal some ad dollars from TV budgets, has significantly crowded the calendar.
  • "Hundreds of millions of dollars are spent on upfront events… What's interesting to see is just how useful they are and how much they affect marketers and buyers decisions," said Bob Flood, VP-media consultant at Advertiser Perceptions.
  • With the end approaching for this year's upfront talks, where networks secure commitments for ad time in the approaching TV season, research firm Advertiser Perceptions asked over 300 marketers, agency executives and media buyers about the dog-and-pony shows that kick off negotiations. More than half -- 61% -- said attending the presentations didn't affect their decisions about allocating ad dollars.
  • ...6 more annotations...
  • Unfortunately for any would-be reformers, that annoyance is no license to quit putting on a show. "Anyone absent from the lineup will be noticed," he said. "They serve as a networking opportunity, are buzz-worthy and help develop more trustworthy relationships with the organization."
  • While networks try to outdo each other with celebrity appearance and stadium-worthy musical performances, only 4% called the presence of talent "extremely influential" on their decision to attend, their perception of a network or their ultimate investment. Some 42% rated talent "somewhat influential," while 38% called it "not very influential."
  • Research and data has become an important part of the mix at the upfronts, where networks and web publishers were eager to call out stats favoring their stories. But numbers can be manipulated any way the networks like, Mr. Flood said, and 72% of media buyers and advertisers found the research provided at the presentations only somewhat relevant to their decision making.
  • While big media conglomerates often emphasize the potential of their entire portfolio during negotiations, media buyers and advertisers care more about the power of individual networks, according to the research. Digital video was the hot topic this year, and on that front media executives agreed with sellers, with 75% saying they expected to increase spending in digital video over the next 12 months, compared to just 1% saying they expected to cut it.
  • The actual dollar amount going into the digital space is still small compared to TV, Mr. Cohen said. But there's no question money is coming out of broadcast TV, with 26% of respondents saying they plan to decrease the amount they spend on the Big Four networks. In comparison, 35% of those surveyed plan to spend more in cable TV this year.
  • In what's perhaps a bit of an anticlimax, buyers ultimately rated price as the most important factor. Some 82% of TV decision-makers and 76% of digital decision-makers said attractive pricing is the thing most likely to convince them to spend more. So, networks be warned: It doesn't matter if you have Jay-Z or Kanye West performing if your ads aren't an attractive value.
  • Tracy Tuten on 01 Aug 13
     
    Overview on the 2013 upfront season
Tracy Tuten

Kia Soul - Semiotic Analysis and Product Identity | Advertising & Society - 0 views

advsoc2013.wordpress.com/...nalysis-and-product-identity-3

semiotic analysis Kia Soul 2013 advertising ECUadvertising assignment example

shared by Tracy Tuten on 08 Oct 13 - No Cached
  • Tracy Tuten on 08 Oct 13
     
    A semiotic analysis of a Kia Soul ad.
Tracy Tuten

Football, 'Big Bang,' TV's Most Expensive Ad Buys | Media - Advertising Age - 0 views

adage.com/...295130

ecuadvertising media cpp cpm adage 2014 bigbang

shared by Tracy Tuten on 25 Sep 14 - Cached
  • TV's costliest shows this season are the ones that have a preponderance of live viewership.
  • On average, advertisers pay $627,300 for a 30-second spot in "Sunday Night Football," up about 6% from last season's cost.
  • It's a trend that's consistent with the last several years -- advertisers are willing to pay more for programming that's watched live as more viewership takes place on a delayed basis.
  • ...6 more annotations...
  • CBS's "The Big Bang Theory" is the most expensive entertainment program on broadcast, averaging $344,827. It's consistently the highest-rated comedy, with the one-hour season premiere this week watched by an average of 17.2 million people.
  • But the priciest scripted series is actually on cable, with AMC's "Walking Dead" costing advertisers upwards of $400,000 for a package of spots.
  • There are several cable programs that challenge broadcast as the most expensive in which to buy commercial time, including ESPN's "Monday Night Football," which costs about $400,000. But it's difficult to compare many cable ad packages to those of broadcast because cable often includes multiple airings and repeats of a show.
  • Ad Age's survey is compiled using data from as many as seven media-buying agencies. (See our 2013 TV ad pricing chart here.) The resulting prices should be viewed as directional indicators and are not the actual price that every advertiser pays for a 30-second spot. The numbers are based on a range of agency estimates that can vary depending on the amount of inventory purchased from a network, the inclusion of any nontraditional advertising such as product placements, and the relationship an advertiser and media-buying agency has with a network. Most TV advertising is typically purchased as part of larger negotiations, not on a one-off basis.
  • Another newcomer is ABC's "Scandal" at No. 9 for broadcast with an average of $217,546. Of those returning shows, 21 have seen the cost for ad time decrease, while another 20 have seen increases and 14 have remained relatively steady.
  • ABC's "Modern Family" saw a meaningful decline in pricing, down 15% to $239,650 from last season and dropping one spot to No. 7 from No. 6 last year.
  • Tracy Tuten on 25 Sep 14
     
    What's the most expensive television media buy? Football and The Big Bang Theory. Check out Ad Age's chart on the cost of 30-second spots.
Tracy Tuten

Is This The World's Most Interactive Print Ad? - 1 views

mashable.com/...ost-interactive-print-ad-lexus

interactive print Lexus advertising QR video

shared by Tracy Tuten on 09 Oct 12 - Cached
  • A Lexus 2013 ES changes colors, turns on its headlights and exposes its interior as throbbing music plays in this highly interactive print ad in the Oct. 15 Sports Illustrated.
  • Using a Lexus-created technology called CinePrint, the ad comes to life only when you put an iPad behind the printed page that’s displaying the iPad edition of SI or on lexus.com/stunning.
  • As the release from Lexus notes, most traditionally “interactive” print ads direct users away from the page (think QR codes.) However, “CinePrint Technology flips that on its head, creating a tactile and visceral connection that brings one closer to the printed page with a multi-sensory experience that combines sight, sound, and touch.”
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  • Lexus and SI aren’t the only ones trying to make the printed page more interactive. This month SI sister publication Entertainment Weekly included a small cellphone inside its Oct. 5 edition to display live tweets the CW, an advertiser.
  • Tracy Tuten on 09 Oct 12
     
    Using a Lexus-created technology called CinePrint, the ad comes to life only when you put an iPad behind the printed page that's displaying the iPad edition of SI or on lexus.com/stunning. As the release from Lexus notes, most traditionally "interactive" print ads direct users away from the page (think QR codes.) However, "CinePrint Technology flips that on its head, creating a tactile and visceral connection that brings one closer to the printed page with a multi-sensory experience that combines sight, sound, and touch."
Online Marketng Europe

Welcome to Europe's Top Online Advertising Expert, Top Online Shops Consulting, Best We... - 0 views

flashdesign-onlinemarketing-ecommerce.blogspot.de/...rketing-agentur-fur-shops.html

Best Online Promotion Manager Shops Consulting Werbung Interim Web Branding Marketing Advertising On-line Expert Top Lead management Beste WebAuditor.eu Sales Define Success Efficient Assortment

shared by Online Marketng Europe on 13 Apr 13 - No Cached
  • Online Marketng Europe on 13 Apr 13
     
    www.WebAuditor.eu » Europe's Top Online Advertising,Conversion-Rate und des Return-on-Investment von Internet-Werbung, www.WebAuditor.eu » Online Shops Expertise,Conversion-Rate und ROI-Tracking im Online-Marketing, www.WebAuditor.eu » Best Europe WebShop Expert,Analyse des ROI für Online-Werbung,
Online Marketng Europe

Welcome to Europe's Top Online Advertising Expert, Top Online Shops Consulting, Best We... - 0 views

flashdesign-onlinemarketing-ecommerce.blogspot.de/...e-commerce-audit.html

Best Online Promotion Manager Shops Consulting Werbung Interim Web Branding Marketing Advertising On-line Expert Top Lead management Beste WebAuditor.eu Sales Define Success Efficient Assortment

shared by Online Marketng Europe on 13 Apr 13 - No Cached
  • Online Marketng Europe on 13 Apr 13
     
    www.WebAuditor.eu » Europe's Top Online Advertising,Conversion-Rate und des Return-on-Investment von Internet-Werbung, www.WebAuditor.eu » Online Shops Expertise,Conversion-Rate und ROI-Tracking im Online-Marketing, www.WebAuditor.eu » Best Europe WebShop Expert,Analyse des ROI für Online-Werbung,
Tracy Tuten

18 Useful Internet Marketing Statistics that You Can't Ignore - 0 views

www.slideshare.net/...tatistics-that-you-cant-ignore

internet marketing statistics 2013

shared by Tracy Tuten on 28 Jun 13 - Cached
  • Tracy Tuten on 28 Jun 13
     
    Compelling stats about digital marketing
Tracy Tuten

The choice for clients: Price vs value, vendors vs partners, delivery versus excellence... - 0 views

martinweigel.org/...ers-delivery-versus-excellence

compensation ECUadvertising agency budgeting

shared by Tracy Tuten on 01 Aug 13 - No Cached
  • Tracy Tuten on 01 Aug 13
     
    On agency compensation
Tracy Tuten

A+E Networks CEO Nancy Dubuc, the Duck Whisperer - Businessweek - 0 views

www.businessweek.com/...nancy-dubuc-the-duck-whisperer

ECUadvertising upfront Duck A&E creativity

shared by Tracy Tuten on 14 Aug 13 - No Cached
  • Inside a giant tent at New York’s Lincoln Center in May, Phil Robertson strolls onstage. He’s wearing camouflage pants, wraparound sunglasses, and a solid-black long-sleeve shirt that accentuates his signature beard, which is off-white, unruly, and of ZZ Top proportions. Before him are a multitude of linen-draped tables, where media buyers from advertising companies sip wine, nibble on plantain chips, and listen to yet another pitch on how they should spend their clients’ budgets. This is advertising “upfront” season in New York, and Robertson, a cast member on A+E Networks’ runaway blockbuster reality program Duck Dynasty, is one of the stars of tonight’s show.
  • The final episode of the show’s third season, which aired on the A&E channel on April 24, was watched by 9.6 million viewers, according to Nielsen (NLSN), beating everything on both cable and broadcast television that night in the 18- to 49-year-old demographic, including the NBA playoffs and Fox’s American Idol.
  • Upfront season is a festive, testy time of year when every TV network (and, these days, a handful of businesses with large, online video operations such as YouTube (GOOG) and Yahoo! (YHOO)) throws a lavish self-congratulatory party, rolls out its programming lineup for the coming season, and tries to sell ad space in advance. This past season, the proliferation of choices for consumers took a major toll on the traditional broadcast networks, which collectively lost a sizable portion of their viewing audience. “The math says that broadcast erosion is throwing over a billion dollars up for grabs in this year’s upfront,” Berning tells the ad buyers. “If you’re tired of paying a failure tax, we have lots of successful programs for you to invest in.”
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  • It’s a sales pitch that’s been working for A+E Networks, a private New York company owned by Hearst and Disney (DIS) that operates a portfolio of cable channels, including History, Lifetime, and A&E. (A+E is the name of the company; A&E is the name of the channel.) According to data from SNL Kagan, ad revenue at A&E grew from $366 million in 2008 to $477 million in 2012. During that same period, ad revenue at History grew from $310 million to $499 million. A+E Networks generates roughly $1.2 billion of profit on $3.6 billion of annual revenue, according to a network source who was not authorized to speak publicly about the company’s finances.
  • Ad buyers know that over the past year, few companies have done a better job of capturing the fragmented attention of TV viewers. A+E has thrived thanks in part to a slate of reality shows that focus on lifestyles far removed from the office-tied lives of the white-collar, urban strivers who make TV. A+E executives brag that their channels air 18 of the top 50 entertainment shows among adults on ad-supported cable. The current lineup includes Ice Road Truckers (about arctic truck drivers operating in remote, dangerous conditions), Ax Men (logging crews), Swamp People (Cajun alligator hunters), Pawn Stars (Las Vegas pawnshop owners), and American Hoggers (feral pig exterminators in Texas). History recently aired the fifth season of Top Shot, a reality competition in which contestants shoot rifles, handguns, and grenade launchers.
  • Tracy Tuten on 14 Aug 13
     
    Great article on redesign, creativity, upfronts, programming, and leadership
Tracy Tuten

MediaPost Publications Endorsements Don't Earn Trust For Marketers 11/07/2013 - 0 views

www.mediapost.com/...-earn-trust-for-marketers.html

ecuadvertising endorsements celebrity

shared by Tracy Tuten on 07 Nov 13 - No Cached
  • Tracy Tuten on 07 Nov 13
     
    On the value of celebrity endorsements in advertising
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