Nielsen Academics | Home - 0 views
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Tracy Tuten on 04 Nov 14Nielsen's Home Page for its academic program
The video above introduces the concept and you can see more of what Morris is exploring at 9lives.com/CatsEyeView.
Cross-Channel Media from Nielsen 2014 - 0 views
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Data on media consumption, 2014
http://brandedcontent.adage.com/mic/playboy/content/PlayboyStateofMan_Infographic.pdf - 0 views
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Targeting Men, Infographic
Black Consumer Research from Ad Age - 1 views
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2014 Research on black consumers
PROGRAMMING POWER IN A MULTIPLATFORM WORLD | Advertising Age - 0 views
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2014 Guide to Cable Advertising
Damn, Skippy! A Guest Post by Lisa Proctor - 0 views
Damn, Skippy! Leveraging Segmentation and Positioning Best Practices to Build a Stronger BrandWhen I started thinking about what I was going to focus on in my analysis of how Hormel and BBDO identi...
Morris the Cat Has (Inevitably) Discovered Wearable Tech - Interactive (video) - Creati... - 0 views
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Agency EVB -- which was also responsible for Catstarter, the feline crowdfunding website -- has created an interactive experience in which viewers can watch the brand's long-running "spokescat," Morris, explore his house while fitted with a pair of smart-cam goggles and a Wi-Fi-enabled activity-monitor collar.
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This new campaign from 9 Lives lets us experience Morris's personality and explore his home. The experience is loaded with "Easter eggs" like coupons and posters.
Toyota Newest Campaign "One Bold Choice Leads to Another" to Debut on Sunday Night Foot... - 0 views
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Comprised of five agencies – Toyota's agency of record, Saatchi & Saatchi Los Angeles, plus Burrell Communications, Conill, InterTrend Communications and Zenith – Total Toyota unites the automaker's multicultural marketing initiatives under one umbrella. Toyota's Camry is the nation's best-selling car and the automaker claims Toyota is the No. 1 auto brand among Hispanics, African- and Asian-Americans.
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A total of six spots will air over the course of the campaign, which also features print and radio elements, as well as some interactive and experiential programs designed to present the car to audiences that are much smaller and more specific than the mass viewership tuning in for Sunday night's game.
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One includes sponsorship of the DramaFever Awards. DramaFever is a video-streaming site that specializes in international TV, including South Korean teenage dramas and Spanish-language telenovelas. In addition to sponsorship of the Awards themselves, Camry will sponsor a branded "Bold and Beautiful" award. Another planned facet of the campaign is a social media-oriented push in which a chef will visit restaurants and share recipes while getting fans to share their own.
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Football, 'Big Bang,' TV's Most Expensive Ad Buys | Media - Advertising Age - 0 views
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TV's costliest shows this season are the ones that have a preponderance of live viewership.
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On average, advertisers pay $627,300 for a 30-second spot in "Sunday Night Football," up about 6% from last season's cost.
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It's a trend that's consistent with the last several years -- advertisers are willing to pay more for programming that's watched live as more viewership takes place on a delayed basis.
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What's the most expensive television media buy? Football and The Big Bang Theory. Check out Ad Age's chart on the cost of 30-second spots.
Richmond, Va., Makes a Bold Appeal for L.G.B.T. Tourists - NYTimes.com - 0 views
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In his column this week, Stuart Elliott explains Richmond Region Tourism's new campaign targeting LGBT prospective tourists. The campaign, created by students at VCU Brand Center, is based on the seminal moment of coming out. Except in this case, it's the City of Richmond. You can see more on the microsite at www.Richmondisout.com. We'll discuss this and other campaigns as they relate to communication theories in class. I'll ask students to identify fundamental decisions made in targeting, objectives, budgeting, and positioning. I'll ask students to consider who the target receiver should identify as the message sender and which stage of the hierarchy of effects is in play. We'll discuss whether the target audience is expected to have high elaboration likelihood and what that means for the campaign's creative choices. Finally, we'll identify the influence tools (Cialdini's) that are evoked in the campaign. Interested? Read Stuart Elliott's full article!
Thoughts on "The dirtiest jobs in digital marketing" - 1 views
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Today on iMedia Connection, Kent Lewis presents his list of the dirtiest jobs in digital marketing. Since tomorrow's ad class will focus on careers in advertising, let's take a look at what Lewis has to say. You can read the article at http://www.imediaconnection.com/content/37185.asp?imcid=nl#singleview Many of these jobs fall into the "dirty" category because they are tedious. Knowing how these jobs get done can be invaluable for setting realistic objectives in the strategic planning stage. Others are listed as dirty because they are all guts and no glory. We have all done jobs like that at some point in our careers. They build perseverance and grit. *Local search marketer *Online reputation manager *Digital ad sales rep *Link development specialist *Sales and new business development for search and social *Database marketing specialist I'll ask my students to consider these questions: Which of these jobs will still be around in 5 years? Which could they learn the most from as they build a career in advertising? What skills should they acquire now to be prepared for a career in digital marketing?
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Today on iMedia Connection, Kent Lewis presents his list of the dirtiest jobs in digital marketing. Since tomorrow's ad class will focus on careers in advertising, let's take a look at what Lewis has to say. You can read the article at http://www.imediaconnection.com/content/37185.asp?imcid=nl#singleview Many of these jobs fall into the "dirty" category because they are tedious. Knowing how these jobs get done can be invaluable for setting realistic objectives in the strategic planning stage. Others are listed as dirty because they are all guts and no glory. We have all done jobs like that at some point in our careers. They build perseverance and grit. I'll ask my students to consider these questions: Which of these jobs will still be around in 5 years? Which could they learn the most from as they build a career in advertising? What skills should they acquire now to be prepared for a career in digital marketing?
Thoughts on "The dirtiest jobs in digital marketing" - 0 views
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Local search marketer
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Link development specialist
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nline reputation management expert
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Today on iMedia Connection, Kent Lewis presents his list of the dirtiest jobs in digital marketing. Since tomorrow's ad class will focus on careers in advertising, let's take a look at what Lewis has to say. You can read the article at http://www.imediaconnection.com/content/37185.asp?imcid=nl#singleview Many of these jobs fall into the "dirty" category because they are tedious. Knowing how these jobs get done can be invaluable for setting realistic objectives in the strategic planning stage. Others are listed as dirty because they are all guts and no glory. We have all done jobs like that at some point in our careers. They build perseverance and grit. I'll ask my students to consider these questions: Which of these jobs will still be around in 5 years? Which could they learn the most from as they build a career in advertising? What skills should they acquire now to be prepared for a career in digital marketing?
Intel Launches Creative Review | Agency News - Advertising Age - 0 views
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Intel is holding a review for its creative business, Ad Age has learned. The move comes after Intel hired Steven Fund as its new chief marketing officer in May.
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The review is being handled internally by Intel, and the marketer reached out to a small number of agencies, according to people familiar with the matter. Venables Bell & Partners has been handling the creative, and it's believed that the shop is participating in the review.
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Venables was named lead global agency back in 2009. The marketer switched its agency approach for a couple years after that, moving to a jumpball setup. DDB handled some big campaigns during that time, though the shop does not currently work with Intel. Last summer, however, Venables became lead agency again, starting with the launch of Intel's "Look Inside" campaign.
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Intel has invited a small number of agencies to participate in its creative review, including its current agency of record, Venables Bell & Partners. Read about in this article in Ad Age! http://adage.com/article/agency-news/intel-launches-creative-review/294729/
denny's america's diner - YouTube - 0 views
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Interview with Denny's CMO on the America's Diner strategy.
Music Listeners Pump Up the Volume on Digital Radio - eMarketer - 0 views
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As the US digital radio landscape matures, several trends are taking hold, including: Strong demand for two dominant listening modes: personal stations that serve songs based on users’ preferences, existing digital music collections and prior listening activity, and digital extensions of over-the-air stations A shift toward nondesktop devices, such as smartphones, tablets, in-car systems and other consumer electronics embedded with digital radio apps A mix of monetization models that ranges from free access on an ad-supported basis to premium tiers that cost up to $10 per month for ad-free, unlimited listening
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Many companies that are marketing through digital radio use 15-second audio spots, some tailored to specific services. Advertisers are also creating branded playlists and sponsoring launch events, contests and festivals.
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The full report, “Digital Radio: Usage Grows, but Lack of Scale Remains a Challenge,” also answers these key questions: How many people are using digital radio services, and how are they using them? What is the outlook for digital radio advertising? How are marketers using digital radio to promote their brands? How is competition affecting the digital radio landscape and potential marketing opportunities connected with it?
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"Marketers are tapping into this opportunity by attaching their brands to digital radio services in traditional and novel ways, according to a new eMarketer report, "Digital Radio: Usage Grows, but Lack of Scale Remains a Challenge." eMarketer estimates there will be 159.8 million digital radio listeners in 2014, and that figure will grow to 183.4 million in 2018. Digital radio listeners are now at mass-market proportions, representing just more than half of the population and nearly two-thirds of internet users."
Radiolab's Jad Abumrad On Storytelling With Sound | Fast Company | Business + Innovation - 0 views
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"NPR'S JAD ABUMRAD ON EMBRACING THE LIMITATIONS AND CHALLENGES OF TELLING STORIES USING ONLY SOUND."
The Untapped Opportunity of Visual Logos | MIT Sloan Management Review - 0 views
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On the power of logos
Amazon.com: How to Write A Marketing Plan - Advertising Age Essentials eBook: Bill Ford... - 0 views
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Basic ebook with good templates on how to write a marketing plan
20 Best Marketing Books Of All Time | Six Pixels of Separation - Marketing and Communic... - 0 views
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The 20 Best Marketing Books Of All Time (in alphabetical order): The Anatomy Of Buzz by Emanuel Rosen. Before word of mouth marketing became a profession unto itself, Rosen was busy trying to figure out why certain brands get attention and how they do it. This is one of those classic business books that every marketer should read. The Art Of The Pitch by Peter Coughter. If you are in marketing, you will have to get good at presenting and selling your ideas. I've read countless books on the topic, and this is the only one worthy of reading, studying and applying. Woe the marketer that doesn't heed these words. The Cluetrain Manifesto by Chris Locke, Doc Searls, David Weinberger and Rick Levine. If you could point your finger at one book that changed the face of marketing, it would be this one.
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Influence by Robert Cialdini. An incredible book about how we make decisions and what influences them (hint: it's not what you think)... and this was published long before behavioral economics became so very cool. This is profoundly powerful because of all of the science and research behind this book. Most marketers haven't paid any attention to this book, and it shows in the vast majority of terrible work that we're exposing the public to. The Innovator's Dilemma by Clayton Christensen. Marketing isn't just about the ads. Marketing is also about the product and how to bring it to market. So many companies do everything right and yet still lose market share. If you're interested in marketing and you haven't read this book, it is a must-read.
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Life After The 30-Second Spot by Joseph Jaffe. Another one of those seminal books that you can look back at and marvel at just how prescient it was. This one is almost a decade old, but still resonates with some very deep thinking about where advertising is going. The Little Red Book Of Selling by Jeffrey Gitomer.
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