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From Bill Bernbach selling the Volkswagen Beetle by telling consumers to “think small,” to Dan Wieden and David Kennedy telling us to "Just Do It" for Nike, Art & Copy is being billed as the "real-life Mad Men" although only a handful of these people were alive then (and Lois has vehemently denied that it was all martinis and misogyny).

Mr. Pray celebrates a later generation of mavericks who changed the business in the ’70s. His heroes are titans like Lee Clow, Dan Wieden, Hal Riney and George Lois

The film consists mostly of these men (and a few women, including the formidable Mary Wells) talking about how they work