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Storytelling is a powerful approach that can, when done right, compel users to convert more effectively than what any amount of optimization, crazy visual callouts, or awesome interactive elements can do otherwise. Much like how we expect to see a moral at the end of a book, we expect to find a purpose at the end of a site with a storytelling experience. When the path to the "moral of the story" (or conversion point, to be more specific) is laid out clearly in front of our users' eyes, the rest of the work lies simply in convincing them that the purpose is really worth grabbing on to… which is great since with storytelling, a user is normally in the mindset of learning more about what the story has to offer. So take a look at the examples below and experience how their visual storytelling compels you to continue scrolling down their pages!

62 Tips on Graphic Design, UI/UX Design, and Visualization for eLearning

Augmented ID is a TAT concept that visualizes the digital identities of people you meet in real life.

Ces animations sont superbes! Il serait bien un jour d'utiliser du 3D pour développer des animations de ce genre pour le domaine de la santé! Pour des projets gros budget par exemple!

jQuery UI provides a comprehensive set of core interaction plugins, UI widgets and visual effects that use a jQuery-style, event-driven architecture and a focus on web standards, accessiblity, flexible styling, and user-friendly design. All plugins are tested for compatibility in IE 6.0+, Firefox 3+, Safari 3.1+, Opera 9.6+, and Google Chrome.