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After all, curators curate creations. So when you make, do or say something new and valuable, your online presence will be more likely to be included in the curations of others. It’s the basis of viral marketing, but thanks to the nuances of social media, your creation doesn’t need to go viral to deliver value to your brand, or your team.

your team has a lot to gain by creating, as well as curating, information. This is particularly the case if your team is an isolated unit of specialists, or has a specific technical focus. It should be imperative for such organizations and teams to be directly engaged in the business of creation.

What starts out as social networking is evolving into social production.

Social media has the potential to revolutionize our model of learning by transforming individual students from information silos into smart nodes within a dynamic and interdependent learning network. By serving as the connective tissue of a learning environment — whether it’s a class, school or community organized around common interests — social media can enhance student communication, collaboration and problem solving by aggregating perspectives. Through the process of sharing our perspectives we can get closer to seeing the whole picture. With a more comprehensive picture we improve our ability to innovate and problem solve.

Collective curation is the act of aggregating the independent curation actions of a decentralized group of individuals.