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According to Cathy Davidson's Now You See It, 65 percent of students entering school today will have careers in fields that haven't been invented yet. 

how do we prepare our students to write effectively in environments that don't yet exist?

as recently as four years ago, who would have imagined that major companies would have employees whose jobs were to interact with customers on Twitter, or that someone could make a career out of writing for Facebook? Four years before that, not only did those jobs not exist, Twitter and Facebook didn't exist

The skills that make us better explainers, better persuaders, better story tellers, and better thinkers are all fundamentally influenced by writing.