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In recent years, many political and socioeconomic barriers have slowly been removed, and huge technological advances have been made.

I'm exhilarated by what this means for me, the teachers in my building, and the students we teach. We have the power to make great strides with what we're given. The challenge will be how to take advantage of all this in the educational setting, and try to make sure our classrooms are flat."

Today's workers must use the tools of the Internet and marketing techniques to frame their skills and experiences in the best possible ways to avoid losing themselves in the pack

Freelancers are the second group of people who must aggressively market themselves.

There are two groups of people who are most interested in self marketing, inluding those candidates who are seeking jobs, looking for promotions, or trying to switch jobs

These independent contractors will need to self market continuously to keep clients aware of their brand, their abilities, and their reputation..

job seekers must identify what kinds of jobs they want, what their biggest strengths and weaknesses are, and how they are perceived professionally

The process of building a personal brand is labor intensive. Job seekers must constantly update blogs, respond to emails, maintain correspondence, and refine their overall image. Their self marketing plan should describe in clear language a systematic approach to the job hunt. It needs to identify daily tasks, key contacts, ongoing projects, and new networking opportunities, giving potential employees a clear sense of when, where, and how they will promote themselves.

At the outset, the self marketer needs to set goals for themselves.

encourage workers to take responsibility for their own health, safety and wellness and contribute to creating a healthy work environment

create environments that make the healthy choice the easy choice

promote work-life balance and make work a healthy life experience

jobs are challenging

employees have adequate resources to do their job

Lower absenteeism

lexibility – allowing employees to have some capacity to adapt their workday to respond to family issues such as a child becoming ill or one who has special needs, school visits and parent-teacher interviews or special needs of elders. It typically includes family responsibility leave for employees. Supportive supervisors/managers whose management style values staff and is characterized by a desire to help employees achieve better balance between work and the rest of their lives. A culture that is family friendly - overall attitudes, beliefs, values and taken-for-granted ways of doing things that support work-family issues as legitimate workplace concerns, and as an opportunity to develop ‘new ways of working’.  Options include maternity, paternity, family and personal leave provisions. Alternative work arrangements – options are available to employees including daily or scheduled flex time arrangements, job-sharing, reduced hours, compressed work week, family leave options, part-time work, gradual retirement, telecommuting, other leaves and sabbatical options. Such alternative work arrangements are seen as ways of working, and employees using them are not sidelined, marginalized or belittled. Recognition of child and elder care issues including support for child care, providing access to a service regarding child or elder care, establishing on-site child care or, developing a consortium with other employers in order to provide emergency child care. This includes accommodating the needs of employees who are breastfeeding their children.

SAIL, an outdoors superstore, opened in Cambridge creating over 130 jobs Retail Trade Job Creation ON Kasabonika Lake First Nation received an estimated $12M from the Government of Canada to upgrade the community's diesel generating station. Con-Pro Industries Canada Ltd. was awarded the contract and will begin construction in spring 2015. Construction Job Creation ON Atelka Inc. is adding 25 bilingual customer service agent positions at its call centre in Cornwall Administrative and Support, Waste Management and Remediation Services Job Creation ON Quebec-based clothing retailer La Maison Simons will open a store at the Rideau Centre in Ottawa in August 2016 Retail Trade Job Creation ON Highbury Canco Corporation is planning to expand its product line, which could result in 15 new jobs at its food processing plant in Leamington over the next few months. The company took over the Heinz plant in the summer 2014. Manufacturing Job Creation ON Cogeco Data Services Inc. is adding 20,000-sq.-ft. to its centre in Barrie by early 2015 Professional, Scientific and Technical Services Job Creation ON Construction began on the Advanced Composites Fabrication, Repair and Test Centre at Canadore College's Aviation Technology Campus in North Bay. The $6M facility is expected to be open by summer 2015. Construction Job Creation BC Northern Iron Corp. is expected to begin dewatering the former Griffith Mine North Pit in the Red Lake mining district at the end of April 2015 to determine the quality and quantity of iron ore remaining Mining, Quarrying, and Oil and Gas Extraction Job Creation ON Retailer Reitmans (Canada) Limited will close its 107 Smart Set stores in Canada over the next 12 to 18 months, about 76 of which will be converted to other banners of the company. The total number of jobs affected in Ontario is currently unknown. Retail Trade Layoff ON