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colinsarkany

Self Marketing | What is Self Marketing? - 0 views

  • An increasing amount of skilled workers are competing for a shrinking pool of jobs
  • This is made worse by the fact that the world now has a globalized labor market, forcing United States workers to contend with highly qualified candidates from other countries seeking lucrative jobs and contracts.
  • It gives candidates more opportunities to effectively communicate their values, skills, experiences, and vision to potential employers. Successful self marketing helps employees separate themselves from the hundreds of other applicants who may be competing for the same job
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  • Today's workers must use the tools of the Internet and marketing techniques to frame their skills and experiences in the best possible ways to avoid losing themselves in the pack
  • There are two groups of people who are most interested in self marketing, inluding those candidates who are seeking jobs, looking for promotions, or trying to switch jobs
  • Freelancers are the second group of people who must aggressively market themselves.
  • These independent contractors will need to self market continuously to keep clients aware of their brand, their abilities, and their reputation..
  • job seekers must identify what kinds of jobs they want, what their biggest strengths and weaknesses are, and how they are perceived professionally
  • The process of building a personal brand is labor intensive. Job seekers must constantly update blogs, respond to emails, maintain correspondence, and refine their overall image. Their self marketing plan should describe in clear language a systematic approach to the job hunt. It needs to identify daily tasks, key contacts, ongoing projects, and new networking opportunities, giving potential employees a clear sense of when, where, and how they will promote themselves.
  • At the outset, the self marketer needs to set goals for themselves.
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    This short article from a marketing school resource outlines key themes for self-marketing and the need for skill mastery in the changing workplace. While also providing more general advice to job-seekers everywhere in the form of how to put yourself out there. 
michellewain

Master real-world skills with hands-on projects. - 0 views

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    Join a global learning community to create, connect, and collaborate with students around the globe. Skillshare offers online classes to fit your schedule with bite-sized lessons from industry leaders that will help you turn ideas into action. Lynda Gratton mentions in "The Shift" that in the future we will have to differentiate ourselves from the crowd by creating a body of knowledge and skills to achieve mastery, as well as connecting with others around the world.
michwilson

How long is too long to stay in the same job - 0 views

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    As we talk about mastery and transitional learning in order to make one competitive, I present an article on how long one should stay in their jobs and the risks one takes of staying too long. It makes the definition between job hoppers, steady employment and those who cling to their jobs. An interesting read
christinawright

Josh Kaufman: It Takes 20 Hours Not 10,000 Hours To Learn A Skill - 1 views

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    "For career skills, the focus is on performing well enough to produce a result that's meaningful to you. For personal skills and hobbies, the focus is on enjoying the process and having fun. In these instances, the "10,000 hour rule" and the idea of "mastery" can actually serve as barriers to sitting down to practice - if you believe it takes that long to see results, you're less likely to start in the first place. The real priority is to practice enough to get the results you're looking for, not to attain a certain level of status or competitive performance."
michellewain

How Demand for a Bachelor's Degree is Reshaping the Workforce - 0 views

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    This interesting article looks at how the demand for a bachelor's degree is reshaping the workforce. It ties in to what Lynda Gratton mentions in "The Shift", that there is a need for 'mastery' skills, self-marketing, and creating credentials as so many people are now pursuing postsecondary education.
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