d baking mixes. By the early 21st century Procter & Gamble marketed products in several major areas: health and wellness (prescription medications, digestive aids, mouthwashes, toothbrushes, and toothpastes); house and home (cleaning products, detergents, paper towels, coffee, and snack foods); personal and beauty (fragrances, deodorants, cosmetics, shaving supplies, and hair colour); baby and family (diapers and tissue, cleansing products, and moisturizers); and pet care, including pet foods