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1907-1920 William Cooper Procter, son of William Alexander, takes over as Head of the company. Crisco is invented and introduced, and the company’s candles are discontinued with the development of the electric light bulb!Over the next three decades, Procter & Gamble develops many more products. Tide detergent, Drene shampoo, Duncan Hines Cake Mix, and Crest toothpaste are just a few of the products that brought the company much wealth, during that time.

1850 Procter & Gamble begin printing the “Moon and Stars” on their packaged products, as their unofficial trademark.

1859 Procter & Gamble reaches the one million-dollar mark!

1862 Numerous contracts were awarded to P&G, during the Civil War, to supply soap and candles to the Union armies.

1890 William Alexander Procter, younger son of Mr. Procter, becomes the first President of the company. That same year, he builds one of the American industry’s first research labs for products.

1837 William Procter (a candle maker from England) and James Gamble (a soap maker from Ireland) immigrate to Cincinnati, Ohio and begin selling their products. A formal partnership is signed on October 31, 1837.

1957-1961 P&G enters the paper product industry with the acquisition of Charmin Paper Mills, and Pampers are brought to the test market. The original Charmin “family” included paper towels, facial tissue and bath tissue, however; P&G discontinued all but bath tissue for their product market.

1973 Procter & Gamble patents a new manufacturing technique to produce softer Charmin tissue.

1978 Charmin becomes available in all 50 states, and the new 6-roll package is introduced.

1994-1997 Charmin’s products just keep coming! The Charmin Mega Roll, the double roll, the triple roll, and the “Big Squeeze” mega size roll are created.

1999 Procter & Gamble introduces its biggest upgrade in 10 years-the new, most absorbent Charmin toilet tissue with the same softness.

2002 P&G develops Naturella feminine pads specifically for needs of low-income women in Latin America.

2006 To aid the global crisis of unsafe drinking water in developing countries, P&G launches the Children’s Safe Drinking Water Program using their PUR water system.

1961 P&G introduces Pampers, the first affordable, successful, disposable diaper.

175 Years of Innovation Since our humble beginnings in 1837, P&G products have been touching and improving people’s everyday lives. Watch Our History Video Birth of an Icon: TAMPAX P&G’s iconic brand Tampax has changed women’s everyday lives forever, providing an innovative and comfortable feminine care option. Read More More Iconic Brands

In 1837, William Procter and James Gamble signed a partnership agreement formalizing The Procter & Gamble Company, with combined total assets of $7,192.24.

the company extended it product lines to include toothpaste, coffee, tea, an

d baking mixes. By the early 21st century Procter & Gamble marketed products in several major areas: health and wellness (prescription medications, digestive aids, mouthwashes, toothbrushes, and toothpastes); house and home (cleaning products, detergents, paper towels, coffee, and snack foods); personal and beauty (fragrances, deodorants, cosmetics, shaving supplies, and hair colour); baby and family (diapers and tissue, cleansing products, and moisturizers); and pet care, including pet foods

As his local fame spread, actors from the emerging film industry also came to Max for make-up advice.

They never returned.