Words R Us

"Preschool children who hear their parents describe the size and shape of objects and then use those words themselves perform on average 23 percent better on spatial skill tests later on."

An alternative, more neutral view of trolling

"The reason that the unusual fonts are effective is that it causes us to think more deeply about the material," a co-author of the study, Daniel M. Oppenheimer, a psychologist at Princeton, wrote in an e-mail. "But we are capable of thinking deeply without being subjected to unusual fonts. Think of it this way, you can't skim material in a hard to read font, so putting text in a hard-to-read font will force you to read more carefully."

I wonder how this might relate to second language learning. When one doesn't know the words, even if the font is markedly legible, reading is slower and more difficult. One would expect comprehension and retention to be better, but I doubt that is the case. Interesting article. Must be why wedding invitations get put into Olde English or ornate script typefaces -- so that folks will read the names more carefully.

Ha!

"Researchers found that, on average, those given the harder-to-read fonts actually recalled 14% more.... The researchers caution that their research was done with paid volunteers - who might be more willing to put in that extra bit of effort - and with students at a high-performing school.... 'What really matters most when reading is mindfulness... it's not printing things badly that's needed, but more thoughtful reading.'"

Would make a good field research project.

Be sure to read this--it could affect your ability to acquire the nuances of the English language!

"When Western products are transliterated into Chinese, the results can range from poetic to the metaphysical." Includes 12 Chinese translations of English brand names. (e.g. Nike is "Nai Ke," or "enduring and persevering.")

gender

talks about effects of swear words in second language skin conductivity tests

great video gives you sense of size

This is an interesting video that I found about two young kids trying to learn how to pronounce certain sounds correctly in Korean. The title is a reference to the Gyeongsangdo dialect (a Korean dialect); the poster of the video seems to think that people from Gyeongsangdo speak that way, but it is really not true (I know because I speak that dialect). The children are attempting to pronounce the ㅆ sound correctly ("ss" a very hard "s" sound) but instead seem to be using the ㅊ ("ch" sound) or the ㅅ sound (normal "s" sound). They also seem to have a little trouble with the ㄹ sound (a cross between an "r" and an "l" sound), which can be seen when one of the children changes his tongue positioning while saying 쌀 ("ssal" or rice). I'll put up a translation and transcript soon if anyone is interested. Thought it was relevant because of those readings we got last week...

I put up a transcript with a translation, but it got shortened every time I refreshed the page, so I gave up :/

"More than many nations, China is a place where names are imbued with deep significance. Western companies looking to bring their products to China face a problem not unlike that of Chinese parents naming a baby boy... And so the art of picking a brand name that resonates with Chinese consumers is no longer an art. It has become a sort of science, with consultants, computer programs and linguistic analyses to ensure that what tickles a Mandarin ear does not grate on a Cantonese one. ... Precisely why some Chinese words are so freighted with emotion is anyone's guess. But Denise Sabet, the vice general manager at Labbrand, suggests the reasons include cultural differences and the Chinese reliance on characters for words, rather than a phonetic alphabet. "