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Companies have had to change the way that they advertise during this pandemic because many people are scared and don't have a disposable income. Many companies focus on advertising the safety measures put in place by them. This makes people feel safe about buying the products. However, many people are still not ready to buy items right now. This has resulted in a switch of marketing that makes people feel like they are buying to help others. For example, some companies tout the fact that they are hiring workers. This is following a trend in recent decades in which buying can signify someone's morals or ideals. For example, many companies used to focus on how eco-friendly their products are. Now, companies focus on how they are helping workers keep their jobs. However, many local businesses do not have the resources to advertise and are floundering. This advertising strategy has also received some blowback as many find the messages shallow. For example, while big companies give people jobs, these workers receive little to no benefits and barely any sick leave. This phenomenon is called "disastertising" in which companies try to make themselves as knights saving the American public.

Article written by a 13-year old student entering high school during the pandemic.

This NYT article talks about how language use is actively being shaped by the COVID-19 (or coronavirus) pandemic. With some words carry new weight and meaning, and entering more mainstream usage. In other areas, some words also rise to prominence over others. The author likens the spread of new words to a kind of linguistic 'contagion' where the most apt/popular words and their meanings are rapidly adopted and spread becoming ingrained in everyday usage. It also talks about how the most vivid uses of language, rather than more dull, though still objectively correct uses, has spread more.

This article from the LA Times talks about how the Corona Virus has changed our language during this time. It also includes the slang people are using and developing.

This is about how telehealth is being used during this pandemic, and the complications with expressing people's thoughts over video chat

Check this article out to learn more about how our own language and our Top 20 keywords in the Oxford Corpus has changed since the beginning of the pandemic. While some words are not uncommon, two new ones come to mind. These are "social distance/social distancing" and "self-isolate/self-isolation." We can see the impact of the coronavirus by seeing which words are now used more frequently.

President Joe Biden and Dr. Anthony Fauci mispronounced the new COVID variant at a recent White House speech, calling the variant "omnicron" instead of the Greek letter "omicron." However, linguists explain that this is an expected error, as it is common for humans to take words from other languages and 'nativize' foreign sounds to make it more natural-sounding in their mother tongue. The abundance of English words with the prefix omni- seems to serve like a magnet, drawing in speakers to the similar set of letters and tempting speakers to mispronounce the omi- prefix as "omnicron."

A research paper analyzing the advantages and disadvantages of distance learning for upper education and adult learners.

Curse word like the 'c-word' and 'f-word', once considered unspeakable, have become less taboo. This may be due to social media, COVID-19 pandemic, and public swearing by individuals such as Donald Trump.