Storytelling Enhances the Influence of Science-Based Writing | Psychology Today - 0 views
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ronanwitherwax19 on 05 Dec 18In this article, it talks about the psychology behind storytelling. For many of us, when reading over an informational article, we happen to miss a lot of facts and we tend to "glaze over it" without retaining much of what was said. This is very common and psychologists have found that subtly putting information in to a story will increase the reader/listener's chances of learning the material. A prime example of this was done by the University of Washington when hinting at climate change in the form of a story.