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Lara Cowell

The Human Voice May Not Spark Pleasure in Children With Autism - 4 views

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    The human voice appears to trigger pleasure circuits in the brains of typical kids, but not children with autism, a Stanford University team reports. The finding could explain why many children with autism seem indifferent to spoken words. The Stanford team used functional MRI to compare the brains of 20 children who had autism spectrum disorders and 19 typical kids. In typical kids there was a strong connection between areas that respond to the human voice and areas that release the feel-good chemical dopamine, but that connection was reduced in autistic children. Connections between voice areas and areas involved in emotion-related learning also were weaker, creating greater communication difficulties. The new study's suggestion that motivation is the problem could explain why speech often comes late to children with autism even though the brain circuit involved in processing spoken words seems to function normally; the reward circuitry isn't working the way it does in typical children.
Lisa Stewart

Figures of Rhetoric in Advertising Language - 9 views

  • the discipline of rhetoric was the primary repository of Western thinking about persuasion
  • The principal purpose of this paper is to contribute a richer and more systematic conceptual understanding of rhetorical structure in advertising language
  • Rhetoricians maintain that any proposition can be expressed in a variety of ways, and that in any given situation one of these ways will be the most effective in swaying an audience.
  • ...33 more annotations...
  • the manner in which a statement is expressed may be more important
  • a rhetorical figure occurs when an expression deviates from expectation
  • With respect to metaphor, for instance, listeners are aware of conventions with respect to the use of words, one of which might be formulated as, words are generally used to convey one of the lead meanings given in their dictionary entry. A metaphor violates that convention, as in this headline for Johnson & Johnson bandaids, "Say hello to your child's new bodyguards," accompanied by a picture of bandaids emblazoned with cartoon characters (from Table 2)
  • listeners know exactly what to do when a speaker violates a convention: they search for a context that will render the violation intelligible. If context permits an inference that the bandaid is particularly strong, or that the world inhabited by children is particularly threatening, then the consumer will achieve an understanding of the advertiser's statement.
  • every figure represents a gap. The figure both points to a translation (the impossibility in this context of translating "Say hello to your child's new petunias" is the key to its incomprehensibility), and denies the adequacy of that translation, thus encouraging further interpretation.
  • metaphors that have become frozen or conventional: e.g., the sports car that "hugs" the road.
  • an important function of rhetorical figures is to motivate the potential reader.
  • Berlyne (1971) found incongruity
  • (deviation) to be among those factors that call to and arrest attention.
  • "pleasure of the text"--the reward that comes from processing a clever arrangement of signs.
  • Berlyne's (1971) argument, based on his research in experimental aesthetics, that incongruity (deviation) can produce a pleasurable degree of arousal.
  • Familiar examples of schematic figures would include rhyme and alliteration, while metaphors and puns would be familiar examples of tropic figures.
  • Schemes can be understood as deviant combinations, as in the headline, "Now Stouffers makes a real fast real mean Lean Cuisine."
  • This headline is excessively regular because of its repetition of sounds and words. It violates the convention that sounds are generally irrelevant to the sense of an utterance, i.e., the expectation held by receivers that the distribution of sounds through an utterance will be essentially unordered except by the grammatical and semantic constraints required to make a well-formed sentence. Soundplay can be used to build up meaning in a wide variety of ways (Ross 1989; van Peer 1986).
  • Many tropes, particularly metaphors and puns effected in a single word, can be understood as deviant selections. Thus, in the Jergens skin care headline (Table 2), "Science you can touch," there is a figurative metaphor, because "touch" does not belong to the set of verbs which can take as their object an abstract collective endeavor such as Science.
  • For example, a rhyme forges extra phonemic links among the headline elements.
  • "Performax protects to the max," the consumer has several encoding possibilities available, including the propositional content, the phonemic equivalence (Performax = max), and the syllable node (other words endin
  • Because they are over-coded, schemes add internal redundancy to advertising messages. Repetition within a text can be expected to enhance recall just as repetition of the entire text does.
  • The memorability of tropes rests on a different mechanism. Because they are under-coded, tropes are incomplete in the sense of lacking closure. Tropes thus invite elaboration by the reader. For example, consider the Ford ad with the headline "Make fun of the road" (Table 2). "Road" is unexpected as a selection from the set of things to mock or belittle. Via
  • This level of the framework distinguishes simple from complex schemes and tropes to yield four rhetorical operations--repetition, reversal, substitution, destabilization.
  • s artful deviation, irregularity, and complexity that explain the effects of a headline such as "Say hello to your child's new bodyguards," and not its assignment to the category 'metaphor.'
  • The rhetorical operation of repetition combines multiple instances of some element of the expression without changing the meaning of that element. In advertising we find repetition applied to sounds so as to create the figures of rhyme, chime, and alliteration or assonance (Table 2). Repetition applied to words creates the figures known as anaphora (beginning words), epistrophe (ending words), epanalepsis (beginning and ending) and anadiplosis (ending and beginning). Repetition applied to phrase structure yields the figure of parison, as in K Mart's tagline: "The price you want. The quality you need." A limiting condition is that repeated words not shift their meaning with each repetition (such a shift would create the trope known as antanaclasis, as shown further down in Table 2).
  • the possibility for a second kind of schematic figure, which would be produced via an operation that we have named reversal. Th
  • rhetorical operation of reversal combines within an expression elements that are mirror images of one another.
  • The rhetorical operation of destabilization selects an expression such that the initial context renders its meaning indeterminate. By "indeterminate" we mean that multiple co-existing meanings are made available, no one of which is the final word. Whereas in a trope of substitution, one says something other than what is meant, and relies on the recipient to make the necessary correction, in a trope of destabilization one means more than is said, and relies on the recipient to develop the implications. Tropes of substitution make a switch while tropes of destabilization unsettle.
  • Stern, Barbara B. (1988), "How Does an Ad Mean? Language in Services Advertising," Journal of Advertising, 17 (Summer), 3-14.
  • "Pleasure and Persuasion in Advertising: Rhetorical Irony as a Humor Technique," Current Issues & Research in Advertising, 12, 25-42.
  • Tanaka, Keiko (1992), "The Pun in Advertising: A Pragmatic Approach," Lingua, 87, 91-102.
  • "The Bridge from Text to Mind: Adapting Reader Response Theory to Consumer Research," Journal of Consumer Research,
  • Gibbs, Raymond W. (1993), "Process and Products in Making Sense of Tropes," in Metaphor and Thought, 2nd ed
  • Grice, Herbert P. (1989), Studies in the Way of Words, Cambridge, MA: Harvard University Press.
  • Leigh, James H. (1994), "The Use of Figures of Speech in Print Ad Headlines," Journal of Advertising, 23(June), 17-34.
  • Mitchell, Andrew A. (1983), "Cognitive Processes Initiated by Exposure to Advertising," in Information Processing Research in Advertising, ed. Richard J. Harris, Hillsdale, NJ: Lawrence Erlbaum, 13-42.
Lynn Takeshita

The Pleasures of the Text - New York Times - 6 views

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    An old article (2006), but explains how texting spread and which languages are more suited to texting than others
Parker Tuttle

Short Summary of the Amygdala - 1 views

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    The amygdala is an almond shaped mass of nuclei located deep within the temporal lobe of the brain. It is a limbic system structure that is involved in many of our emotions and motivations, particularly those that are related to survival. The amygdala is involved in the processing of emotions such as fear, anger and pleasure. > Additional link provided to other neurological terms such as the hippocampus.
Lara Cowell

The Fantastical Rise of Invented Languages | The New Republic - 0 views

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    This article documents the subculture of conlangers. Conlang", short for "constructed language," is a language that has been constructed. There are a lot of them, of various sorts. International auxiliary languages like Volapük, Esperanto, or Interlingua are one specific type of conlang. Invented to facilitate international communication during the great techno-utopian-modernist thought-boom of the last two centuries, they never got terribly popular. Conlangs do not necessarily have to be useful. As David Peterson explains in his new book _The Art of Language Invention_, conlanging is an art as well as a science, something you might do for your own pleasure, as well as for the entertainment of others.
Monica Mendoza

Does music help memory? - 1 views

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    This article talks about how and if music helps a person study and memorization skills. People who have a musical background learned better with neutral music and tested better with pleasurable music. The opposite was true for people without music training.
Lara Cowell

Why Girls Are Better At Reading Than Boys - 2 views

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    Across the workld, girls routinely outstrip boys at reading. In two of the largest studies ever conducted into the reading habits of children in the United Kingdom, Keith Topping-a professor of educational and social research at Scotland's University of Dundee-found that boys dedicate less time than girls to processing words, that they're more prone to skipping passages or entire sections, and that they frequently choose books that are beneath their reading levels. "Girls tend to do almost everything more thoroughly than boys," Topping told me over email, while conversely boys are "more careless about some, if not most, school subjects." And notably, as countless studies have shown, girls are also more likely to read for pleasure. The literacy gap also produces disparities in educational achievement overall. The disparity, researchers believe, is not rooted in biology, as the brain is a unisex organ; most gender differences are mostly a result of socialization. Boys tend to be more vulnerable than girls to peer pressure, and that could discourage them from activities like reading that are perceived to be "uncool." David Reilly, a psychologist, points to the stereotype that liking and excelling at reading is a feminine trait. He suggested that psychological factors-like girls' tendency to develop self-awareness and relationship skills earlier in life than boys-could play a role in the disparity, too, while also explaining why boys often struggle to cultivate a love of reading. "Give boys the right literature, that appeals to their tastes and interests, and you can quickly see changes in reading attitudes," he says, citing comic books as an example.
Lara Cowell

Will Translation Apps Make Learning Foreign Languages Obsolete? - 1 views

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    Columbia University linguist John McWhorter opines on the impact AI translation might have on second language learning. We already know that Americans and UK folx are the most monolingual populations in the world; fewer than one in 100 American students currently become proficient in a language they learned in school. McWhorter argues that AI might offer utilitarian practicality for casual users, e.g. translating useful phrases on the fly while traveling: "With an iPhone handy and an appropriate app downloaded, foreign languages will no longer present most people with the barrier or challenge they once did." Yet McWhorter also says, "I don't think these tools will ever render learning foreign languages completely obsolete. Real conversation in the flowing nuances of casual speech cannot be rendered by a program, at least not in a way that would convey full humanity." He also suggests that genuinely acquiring a language will still beckon a few select people, e.g. those relocating to a new country, those who'd like to engage with literature or media in the original language, as well as those of us who find pleasure in mastering these new codes: that language learning will become "an artisanal pursuit" of sorts.
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