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Richard Stephens and his colleagues from Keele University found that swearing makes people more able to tolerate pain. His study involved participants sticking their hands in ice cold water and seeing how long they could hold their hand inside. They found the participants who swore, could hold their hands in twice as long than the ones who said neutral words.

Positive words from coaches and parents to their kids play a crucial role in the development of the child. Youth sports is about the development of the players. Most coaches often forget this and only focus on the win. This can result in yelling at the players and overall very negative language use. However, being "relentlessly positive" can improve the attitude and play of an athlete.

Over the years, we have found that our words come from different parts of the brain. In addition the part of the brain which we use to formulate thoughts into sentences, we also use the part of the brain that deals with emotion when we swear. Researchers discovered that patients with neurodegenerative diseases like a stroke, were still able to swear. Studying patients with Tourette syndrome have also proved that swearing uses many areas of the brain. Since swearing involves the emotional part of the brain, we know that profanity is used to express intense emotions.

Regular speech is generated in the left hemisphere, in an area of the brain close to the surface. The cerebral cortex, or "gray matter," is often associated with higher thought processes such as thought and action. "It's sophisticated," says Bergen, "and comports with the idea of what it means to be human." Swearing, on the other hand, is generated much deeper in the brain, in regions that are older and more primitive in evolutionary terms, says Bergen. These regions are often found in the right hemisphere in the brain's emotional center, the limbic system."These are words that express intense emotions-surprise, frustration, anger, happiness, fear," says psychologist and linguist Timothy Jay, who began studying profanity more than 40 years ago."[Swearing] serves my need to vent, and it conveys my emotions to other people very effectively and symbolically," he says. "Where other animals like to bite and scratch each other, I can say 'f*ck you' and you get my contempt-I don't have to do it physically." Profanity serves other purposes, too. Lovers use it as part of enticing sex talk; athletes and soldiers use it to forge camaraderie; and people in positions of power use it to reaffirm their superiority. Profanity is even used as a celebratory expression, says Adams, citing "F*ck yeah!" as an example. The meaning of a profanity, like any other word, changes with time, culture and context. While swear words have been around since Greek and Roman times, and maybe even earlier, the types of things people consider offensive have changed. "People of the Middle Ages had no problems talking about sex or excrement, that was not their hang-up," Adams explains. "Their hang-up was talking about God disrespectfully...so that was what a profanity was."

The left hemisphere of the brain is responsible for emotions like happiness, sadness, and anger. The part of the brain that we use to formulate thoughts into sentences is that part that we also use to deal with emotion when we swear. Different studies done on people found with brain issues/diseases allowed researchers to understand that profanity is used to express the extreme emotions.

Self-talk has a critical impact on an athlete's performance.