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This year, the 2024 Merrie Monarch Hula Festival is paying tribute to the 40th anniversary of the Hawaiian language revitalization movement. All the hula [dances] and songs [mele] selected for Wednesday's Hōʻike Night performances were either choreographed or composed for the Hawaiian language revitalization movement over its 40-year history. Mele provides a conduit for language proliferation and perpetuation.

Hawaiian culture and traditions are being preserved in many different ways, most of which are showcased at the Merrie Monarch Festival every year. Hula is one of the main traditions practiced, but hula can only exist if the Hawaiian language does, as the dance is a performance of oli and mele. Before westernization, the Hawaiian people did not write down anything, but rather passed down stories through oral traditions such as oli and mele. ʻŌlelo Hawaiʻi, an official state language, is required to be taught in public schools now.