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When the Babies and US Fertility IVF and ICSI Centre website first loaded, I was thrown off by all the color and text on the page. I felt overwhelmed with information and thought it detracted from the appeal many other websites have. The homepage of the site made me feel as though they took the process as if it were a hair appointment or spa consultation. The online consultation and various options to "click here" made me uninterested to find out more on this center. Moreover, the image of the couple made me feel nervous due to their own worried expressions. I felt as though the site was very unprofessional and was not accommodating to the average viewer. The text was dense and difficult to understand with too much information to absorb at once. After noticing that this site was based in Mumbai, I began to consider the population to which the website is engaging. I showed a few sites to my mom, and asked her to comment on this specific one, and she actually said she liked it. She said that most viewers of this site know what they are searching for and would not care for pictures and attractive graphics. These viewers are more concerned with results and information, which is exactly what this site provides. After considering the different mindsets of different cultures, I realized that although this site did not appeal to my viewing pleasures, that it may in fact be perfect for others, as it goes straight to the meat of the information and provides the necessary descriptions and information of their center and procedure.

Contrary to Nisha, agreeing with her Mother, I found this to be a decent site for IVF. True the pictures are depressing, but wouldnt you be too if you were in the predicament and couldnt make a baby? People relate better with others in their predicament. This site isnt flashing happy couples with IVF babies showing off how they finally got a baby and you didnt. Afterall theres no guarentee every couple will have a successful IVF baby. The layout of this site instead is more like "Hey, we know your bummed, but try us out. Look at all our interesting facts and figures, we could probably work something out for you". Nisha's mother is also completely right in the sense that people who come to these sights dont care for fancy graphics (i think thats more a western raised thing too) but more for the hardcore results they can provide from their services.

I found this site to be truly representative of Indian culture. We discussed it as well in class. It most likely caters to people of the similar background so Im sure it makes a great impression off the bat. To a westerner. im not sure though. Its not exactly going for the cute baby theme pertaining to kids, its more just a stylish kind of design representative of India's colorful culture. The streets of India look like this website. Now im not saying the website looks so horrible that its compared to a third world country, but again im talking about the colors. It's like the Little Havana equivalent. At the sametime the site makes sure to relay a respectable reputation as well highlighting its recent events and providing plenty of information with great facts and figures. Agreeing with Elizabeth, I also agree they have asserted both professionalism and seriousness, while at the same time keeping themselves non intimidating.

We are one of the best surrogacy centre in India. We provide the best surrogacy service for our customers. We also offer treatment for infertility and other fertility problems.

When looking at the website- www.fecondation-in-vitro.ch (Le Centre de Procreation Medicalement Assistee de la Clinique des Grangettes) I found that it had a very agreeable atmosphere to the website. The pictures of the doctors provides a sense of familiarity and I would assume would put the viewer at ease after seeing the doctors pleasant faces. This led me to feel very comfortable to browse around the website. After viewing this website I found it very well organized and extremely well thought out. Personally I prefer to see pictures of the doctors than pictures of random families, I find this approach much more professional and inviting. There is also a presentation personnelle of each of the doctors which enables one to be able to study the history of the doctor and in this case it is really made apparent of the precise experience of all the doctors. It is not a fussy website it is very clear and lays out the key points that someone interested in IVF would want to know. When comparing it to the Bulgarian website it is obvious that this website is trying to approach to a wider audience and is appealing to countries outside of Switzerland as it is available to view in other languages (English, French, Italian, Spanish and Russian).

This Egyptian fertility clinc, is greatly different in appearance from the many IVF infertility clinic that are viewed in the US and Europe for instance. Although, Chanel states that this site avoids the usual picture-perfect family images or those of cute babies largely because of choice mainly to present a more medical realiable sense, that if you go with us than we are the doctors with sterile scrubs and PHDs that will carry out your IVF ensued procedure. I think that this statment is part of the reason, but the main reason that trumps all is that of cultural and religious influences, it can be possible that the ministry regulates certain images such as of partially nude babies to be found on Egyptian websites. Addiional pictures such as that of a couple possibly holding hands, for instance may be prohibited due to Islamic values, and precautions. All in all, the site, I believe does allow a potential IVF parent to feel that preforming IVF here might allow for proper medical attention by doctors that have degrees in their profession. But on the other hand, I do feel that more of family oriented visuals should be displayed to give a more loving, caring atmosphere to a website of a fertility clinic.

This website was strikingly different from the various other IVF websites from other countries. The homepage does not go into the procedure or results, but instead presents its doctors. Looking at the picture of the group of people dressed in scrubs and hair nets, I felt as though the website was focused on expressing the importance of their staff and the professionalism that they can offer. There were very few colors and the layout was very plain and dull. I felt that the website wanted to stress the credibility of their employees, listing publications and giving descriptions of some of the members of their doctors. Moreover, the one bit of information provided by The Egyptian IVF-ET Center was that it was established in 1986, further stressing their integrity. I did find this website to be appealing as it did not provide any information about the procedure, results, prices, etc. There is quite a difference between the Egyptian standpoint of marketing and representing its company and the Western viewpoint. Although this technique may not appeal to us or the Western viewers, the Egyptian culture may pride itself on credibility, in which case, viewers from Egypt may enjoy the facts about the staff.