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I found this site to be truly representative of Indian culture. We discussed it as well in class. It most likely caters to people of the similar background so Im sure it makes a great impression off the bat. To a westerner. im not sure though. Its not exactly going for the cute baby theme pertaining to kids, its more just a stylish kind of design representative of India's colorful culture. The streets of India look like this website. Now im not saying the website looks so horrible that its compared to a third world country, but again im talking about the colors. It's like the Little Havana equivalent. At the sametime the site makes sure to relay a respectable reputation as well highlighting its recent events and providing plenty of information with great facts and figures. Agreeing with Elizabeth, I also agree they have asserted both professionalism and seriousness, while at the same time keeping themselves non intimidating.

We are one of the best surrogacy centre in India. We provide the best surrogacy service for our customers. We also offer treatment for infertility and other fertility problems.

When the Babies and US Fertility IVF and ICSI Centre website first loaded, I was thrown off by all the color and text on the page. I felt overwhelmed with information and thought it detracted from the appeal many other websites have. The homepage of the site made me feel as though they took the process as if it were a hair appointment or spa consultation. The online consultation and various options to "click here" made me uninterested to find out more on this center. Moreover, the image of the couple made me feel nervous due to their own worried expressions. I felt as though the site was very unprofessional and was not accommodating to the average viewer. The text was dense and difficult to understand with too much information to absorb at once. After noticing that this site was based in Mumbai, I began to consider the population to which the website is engaging. I showed a few sites to my mom, and asked her to comment on this specific one, and she actually said she liked it. She said that most viewers of this site know what they are searching for and would not care for pictures and attractive graphics. These viewers are more concerned with results and information, which is exactly what this site provides. After considering the different mindsets of different cultures, I realized that although this site did not appeal to my viewing pleasures, that it may in fact be perfect for others, as it goes straight to the meat of the information and provides the necessary descriptions and information of their center and procedure.

Contrary to Nisha, agreeing with her Mother, I found this to be a decent site for IVF. True the pictures are depressing, but wouldnt you be too if you were in the predicament and couldnt make a baby? People relate better with others in their predicament. This site isnt flashing happy couples with IVF babies showing off how they finally got a baby and you didnt. Afterall theres no guarentee every couple will have a successful IVF baby. The layout of this site instead is more like "Hey, we know your bummed, but try us out. Look at all our interesting facts and figures, we could probably work something out for you". Nisha's mother is also completely right in the sense that people who come to these sights dont care for fancy graphics (i think thats more a western raised thing too) but more for the hardcore results they can provide from their services.