The first thing I noticed about the Delhi IVF Fertility Research Centre's website was the colorful setup of the homepage. As I continued to search more around the website, every section I saw was similar. They use colorful title bars, large pictures, and bright writing to draw the reader in. The playful pictures of babies, especially, made the website very welcoming and inviting. Additionally, in describing some of the possibilities, the website showed pictures detailing the science behind the procedures, making the information more accessible to someone without extensive scientific knowledge. I found that the website was not intimidating at all! It seemed to be geared toward almost anyone, and seemed especially inviting to foreigners. Not only the pictures of various flags, but also a whole section dedicated to just learning some more about Delhi and what it has to offer as a city. The website was well layed-out; it was filled with a ton of information, yet did not seem overwhelming. It showed a comprehensive view of the clinic, and asserted both the professionalism and seriousness, as well as their kindness and hospitality. The one thing that surprised me was that they mentioned an "astounding success rate of 35-40%," which I feel could put some people off because it doesn't sound as promising as many people would hope. At the same time though, that proves the clinic's honesty and reliability.