This website was strikingly different from the various other IVF websites from other countries. The homepage does not go into the procedure or results, but instead presents its doctors. Looking at the picture of the group of people dressed in scrubs and hair nets, I felt as though the website was focused on expressing the importance of their staff and the professionalism that they can offer. There were very few colors and the layout was very plain and dull. I felt that the website wanted to stress the credibility of their employees, listing publications and giving descriptions of some of the members of their doctors. Moreover, the one bit of information provided by The Egyptian IVF-ET Center was that it was established in 1986, further stressing their integrity. I did find this website to be appealing as it did not provide any information about the procedure, results, prices, etc. There is quite a difference between the Egyptian standpoint of marketing and representing its company and the Western viewpoint. Although this technique may not appeal to us or the Western viewers, the Egyptian culture may pride itself on credibility, in which case, viewers from Egypt may enjoy the facts about the staff.

When the Babies and US Fertility IVF and ICSI Centre website first loaded, I was thrown off by all the color and text on the page. I felt overwhelmed with information and thought it detracted from the appeal many other websites have. The homepage of the site made me feel as though they took the process as if it were a hair appointment or spa consultation. The online consultation and various options to "click here" made me uninterested to find out more on this center. Moreover, the image of the couple made me feel nervous due to their own worried expressions. I felt as though the site was very unprofessional and was not accommodating to the average viewer. The text was dense and difficult to understand with too much information to absorb at once. After noticing that this site was based in Mumbai, I began to consider the population to which the website is engaging. I showed a few sites to my mom, and asked her to comment on this specific one, and she actually said she liked it. She said that most viewers of this site know what they are searching for and would not care for pictures and attractive graphics. These viewers are more concerned with results and information, which is exactly what this site provides. After considering the different mindsets of different cultures, I realized that although this site did not appeal to my viewing pleasures, that it may in fact be perfect for others, as it goes straight to the meat of the information and provides the necessary descriptions and information of their center and procedure.

As I opened the Advanced Fertility and Genetics Center website, I was thoroughly impressed by the appeal that the site made to the general population. One of the few websites I have come across with an intro, the intro made me feel very welcome and gave me an adequate synopsis of what I was to expect. The initial pictures of the different stages of reproductive growth was appealing to me as it showed the radiance of the procedure and what can come of this reproductive technology. Moreover, the combination of pictures of families and medical professionals was attractive in showing the blend of the result and process of the procedure. The initial didactic pictured on the site engages the viewer, giving the prospective patients assurance and basic knowledge of the procedure. The structure presented by the website was easy to navigate and very informative. I liked how the website balanced the glorified result and the medical procedures of IVF. Of all the websites I have viewed, I have found very few things I did not like about this one. I think it was created in a professional manner, with a complete navigation of medical practices, success rates, etc. that is accessible and easily understood by the viewer.