Opinion | Naomi Osaka's French Open Power Move - The New York Times - 0 views
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When Naomi Osaka dropped out of the French Open on Monday, after declining to attend media interviews that she said could trigger her anxiety, she wasn’t just protecting her mental health. She was sending a message to the establishment of one of the world’s most elite sports: I will not be controlled.
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This was a power move — and it packed more punch coming from a young woman of color. When the system hasn’t historically stood for you, why sacrifice yourself to uphold it? Especially when you have the power to change it instead.
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Now Ms. Osaka, who at 23 is the top-earning female athlete in history, is part of a growing group of female athletes who are betting that they’ll be happier — and maybe perform better, too — by setting their own terms.
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Ms. Cain continued, “When athletes are not protected, they should be able to make choices that protect themselves. It’s like saying you don’t want to be with a company that doesn’t treat you well.”
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“I am not a natural public speaker and get huge waves of anxiety before I speak to the world’s media,” she wrote. “I get really nervous and find it stressful to always try to engage.”
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The power balance has changed — redistributing leverage among public figures, the journalists and publications that cover them, and the companies that they do business with. Social media has provided athletes and other celebrities a direct line to their public, cutting out the middlemen. When Ms. Osaka released a statement explaining her decision and the steps that led to it, she did so on her own platforms.
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Indeed, Ms. Osaka’s statement, which appeared to be written on the notepad app of her phone, was arguably among the most influential uses of media of her career.
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We’ve seen this with other young celebrities, such as the British actor, writer and director Michaela Coel, who told Vulture that she declined a $1 million Netflix deal when the streamer wouldn’t let her retain a percentage of the copyright to her show “I May Destroy You.” She fired her agents in the U.S. for pushing the deal, choosing instead the bold path of going agentless in Hollywood.
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Like many successful athletes, Ms. Osaka gets most of her earnings from endorsements, not prize money or salaries. Her high profile started with her accomplishments on the tennis court, and her talent sustains that profile, but she has grown into a respected and influential brand herself. She has often taken risks with that influence, whether it’s wearing masks in support of Black Lives Matter at the U.S. Open last year or pushing back against critics on social media who criticized her for ruining her “innocent” image by posting photos of herself in a bathing suit.
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“You are often compared to the Williams sisters. Maybe it’s because you’re Black. But I guess it’s because you’re talented and maybe American, too,” a journalist reportedly declared, bizarrely, before asking, “We could have a final between you and Serena. Is it something you hope for? I mean, 22 years separate you girls.”
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This latest episode is evidence that when athletes such as Ms. Osaka and LeBron James are told to refrain from commenting on racism or politics and instead to shut up and play, it has always included an unsaid caveat: “unless we stand to profit off your voice.”