On Trump, Keep it Simple (In 5 Points) - 0 views
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at this point we know Trump quite well.
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1: Trump is a Damaged Personality: Trump is an impulsive narcissist who is easily bored and driven mainly by the desire to chalk up 'wins' which drive the affirmation and praise which are his chief need and drive. He needs to dominate everyone around him and is profoundly susceptible to ego injuries tied to not 'winning', not being the best, not being sufficiently praised and acclaimed, etc. All of this drives a confrontational style and high levels of organizational chaos and drama.
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2: Trump is a Great Communicator: Trump has an intuitive and profound grasp of a certain kind of branding. It's not sophisticated. But mass branding seldom is. It is intuitive, even primal. 'Make America Great Again' may be awful and retrograde in all its various meanings. But it captured in myriad ways almost every demand, fear and grievance that motivated the Americans who eventually became the Trump base
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