Why Are Young People Pretending to Love Work? - The New York Times - 0 views
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WeWork locations in New York, where the throw pillows implore busy tenants to “Do what you love.” Neon signs demand they “Hustle harder,” and murals spread the gospel of T.G.I.M. Even the cucumbers in WeWork’s water coolers have an agenda. “Don’t stop when you’re tired,” someone recently carved into the floating vegetables’ flesh. “Stop when you are done.”
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Welcome to hustle culture. It is obsessed with striving, relentlessly positive, devoid of humor, and — once you notice it — impossible to escape. “Rise and Grind” is both the theme of a Nike ad campaign and the title of a book by a “Shark Tank” shark. New media upstarts like the Hustle, which produces a popular business newsletter and conference series, and One37pm, a content company created by the patron saint of hustling, Gary Vaynerchuk, glorify ambition not as a means to an end, but as a lifestyle.
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From this point of view, not only does one never stop hustling — one never exits a kind of work rapture, in which the chief purpose of exercising or attending a concert is to get inspiration that leads back to the desk.
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“Owning one’s moment” is a clever way to rebrand “surviving the rat race.” In the new work culture, enduring or even merely liking one’s job is not enough. Workers should love what they do, and then promote that love on social media, thus fusing their identities to that of their employers. Why else would LinkedIn build its own version of Snapchat Stories?
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Most visibly, WeWork — which investors recently valued at $47 billion — is on its way to becoming the Starbucks of office culture. It has exported its brand of performative workaholism to 27 countries, with 400,000 tenants, including workers from 30 percent of the Global Fortune 500.
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hymns to the virtues of relentless work remind me of nothing so much as Soviet-era propaganda, which promoted impossible-seeming feats of worker productivity to motivate the labor force
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Mr. Heinemeier Hansson said that despite data showing long hours improve neither productivity nor creativity, myths about overwork persist because they justify the extreme wealth created for a small group of elite techies. “It’s grim and exploitative,” he said.
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He tweeted in November that there are easier places to work than Tesla, “but nobody ever changed the world on 40 hours a week.” The correct number of hours “varies per person,” he continued, but is “about 80 sustained, peaking about 100 at times. Pain level increases exponentially above 80.”
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Today’s messages glorify personal profit, even if bosses and investors — not workers — are the ones capturing most of the gains. Wage growth has been essentially stagnant for years.
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the concept of productivity has taken on an almost spiritual dimension. Techies here have internalized the idea — rooted in the Protestant work ethic — that work is not something you do to get what you want; the work itself is all. Therefore any life hack or company perk that optimizes their day, allowing them to fit in even more work, is not just desirable but inherently good.
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this is dehumanizing and toxic. “It creates the assumption that the only value we have as human beings is our productivity capability — our ability to work, rather than our humanity,
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Jonathan Crawford, a San Francisco-based entrepreneur, told me that he sacrificed his relationships and gained more than 40 pounds while working on Storenvy, his e-commerce start-up. If he socialized, it was at a networking event. If he read, it was a business book. He rarely did anything that didn’t have a “direct R.O.I.,” or return on investment, for his company.
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Bernie Klinder, a consultant for a large tech company, said he tried to limit himself to five 11-hour days per week, which adds up to an extra day of productivity. “If your peers are competitive, working a ‘normal workweek’ will make you look like a slacker,” he wrote in an email
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Millennials, Ms. Petersen argues, are just desperately striving to meet their own high expectations. An entire generation was raised to expect that good grades and extracurricular overachievement would reward them with fulfilling jobs that feed their passions. Instead, they wound up with precarious, meaningless work and a mountain of student loan debt.
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In 17th-century England, work was lauded as a cure for vice, Mr. Spencer said, but the unrewarding truth just drove workers to drink more.
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“People aren’t going to stand for this,” he said, using an expletive, “or buy the propaganda that eternal bliss lies at monitoring your own bathroom breaks.” He was referring to an interview that the former chief executive of Yahoo, Marissa Mayer, gave in 2016, in which she said that working 130 hours a week was possible “if you’re strategic about when you sleep, when you shower, and how often you go to the bathroom.”
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Ms. Mayer’s comments were widely panned on social media when the interview ran, but since then, Quora users have eagerly shared their own strategies for mimicking her schedule. Likewise, Mr. Musk’s “pain level” tweets drew plenty of critical takes, but they also garnered just as many accolades and requests for jobs.
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The grim reality of 2019 is that begging a billionaire for employment via Twitter is not considered embarrassing, but a perfectly plausible way to get ahead. On some level, you have to respect the hustlers who see a dismal system and understand that success in it requires total, shameless buy-in. If we’re doomed to toil away until we die, we may as well pretend to like it. Even on Mondays.