istorically speaking, 1930 was not a very exciting year for Plymouth - or for anyone else in the automobile industry for that matter. 1929 had been a banner year, the best year ever in the industry's history to be exact, despite the fact that the stock market had crashed in October, plunging the world into the worst depression ever known by man. But the real effects of the Depression were just really starting to be felt. Plymouth entered the market with a car that can best be described as "confusing" - it was almost a totally new car, yet it was very much the same old car it had been in years past - Model 30U. It sat on a new frame, it had a completely revised engine, a new wide band radiator and most importantly, an all steel body; yet with the exception of the new radiator shell, it looked almost identical to the cars it was to replace. And as the model year continued, the car changed ever so slightly, in some cases incorporating items that were being developed for the totally new car that was to replace it, the Model PA. Production of the Model 30U enjoyed a 14 month production run, one of the longest in Plymouth's history. But its 1930s cars gave the company some staying power.