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Aaron Rylaarsdam

Identifying Your Audience - AT&T Small Business InSite - 0 views

  • <iframe leftmargin="0" topmargin="0" marginwidth="0" marginheight="0" scrolling="No" frameborder="0" height="1" width="1" src="http://view.atdmt.com/iaction/aveamm_SOArticlesDetailsTemplate_10"></iframe> Rate this content login to rate Identifying Your Audience Before designing the first Web page, it's vital to know who you are trying to reach. This single detail will chart the entire development course, from the site's content to its functionality. Defining and understanding your prospective audience increases the likelihood of user attraction and retention.
  • Before designing the first Web page, it's vital to know who you are trying to reach. This single detail will chart the entire development course, from the site's content to its functionality. Defining and understanding your prospective audience increases the likelihood of user attraction and retention.
  • Primary market research consists of personal interviews, questionnaires, focus groups and surveys. When putting together your own Target Audience Profile, use these guidelines:
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  • Demographics. Regardless of the assessment tool you use, questions first should address basic demographic information. Prior to conducting a survey or focus group, spend some time online. The U.S. Department of Commerce publishes the Country and City Data Book which captures hard statistics for all U.S. states, counties, and cities with a population of 25,000 or more. Then, compile a questionnaire to address market segmentation along specific criteria:
  • Age: Users' wants and needs tend to change based on their generation. Knowing the average age range of potential users can help you design and market the site to meet that group's expectations. Gender: Male and female users often differ when it comes to what they value in a Web site. Studies show the factors that motivate women to visit or purchase from a particular site don't necessarily inspire men to do the same. Knowing gender predilections at the outset can impact the entire Web design process. Education: Data regarding potential users' educational background will help the Web developer determine design and content. In general, a site's format should target the average likely visitor, rather than aim at high or low ends of the academic experience curve. Geographic location: Where the target audience calls home drives the Web page content. For instance, urbanites living in a densely populated northeastern U.S. city likely will have different needs and preferences than their rural counterparts.
  • Marital status: Married Internet users typically access different retail/service sites than do single people. A TAP will help ascertain which group comprises your largest consumer demographic, with your Web site following this direction. Occupation: Although exceptions invariably exist, Web sites servicing "blue-collar" consumers will differ in style and content from those catering to professionals and "white-collar" workers. By the same token, retirees usually will have different preferences than consumers still in the throes of career building. Income level: A company targeting consumers who are apt to purchase luxury goods and services will require a Web site that differs considerably from a discount retailer's Internet page. Nationality: Businesses trading in goods and services for an ethnically diverse target market may need to consider multilingual content, as well as adjustments in design and format to fit cultural standards. Social class: A consumer's perception of his or her social status impacts preferences in goods and services - even when individual income does not reach this level.
  • Psychographics. Once you've finished with demographic-based questions, you're ready to take the line of inquiry a bit further. The science of psychographics (also known as "enriching characteristics") addresses why consumers act as they do. So, while demographics offer a general outline of your customer pool, psychographics brings critical characteristics of your target audience into sharper focus. Employing a psychographic methodology means devising queries about lifestyles, attitudes, values, beliefs, purchasing habits and other qualitative criteria. Although possibilities are numerous, key questions can help you and your designer hone and refine your Web site. Depending on your business, you might ask, for instance:
  • Do you consider yourself conservative or liberal? Is it important to care of the environment? What are your hobbies? Interests? Are you family-oriented or a loner? What type of entertainment do you prefer (cinema, theater, symphony, etc.)? How many books do you read monthly? What magazines do you read?
  • When you shop, which is most important - friendly staff, nice surroundings, good prices or convenient location? Do you shop for fun, because you must, or to relieve stress? Do you purchase (our) company's product because of quality, ease of use, price or availability? Do you patronize our competitor because their product is cheaper, product quality is better, service is friendlier, the store is nicer, or returns are simpler? Do you go online to work, shop, do research, play games, or e-mail? Do you think the Internet is tough going or easy to navigate? Do you prefer retail/service Web sites that are easy to navigate, easy to read, picture-heavy, or text heavy?
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    Good article from AT&T explaining various demographics and psychographics to categories who target audience is.
htmlslicemate.com

Foundation for Beginners: Navigation - 0 views

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    One of the most important aspects of a front-end framework is how it handles navigation. In this part of Foundation for Beginners, we'll take a look at several forms of navigation, along with some JavaScript tools which add extra flourish. I'll also introduce you to another helpful tool which will help you to become a better Foundation developer.
Nicolas Casel

Foundation | The most advanced responsive front-end framework in the world. - 1 views

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    "Foundation The most advanced responsive front-end framework in the world"
steps kochi

Android Mobile Application Development Training - STEPS - 1 views

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    STEPS offer Industrial training in Android development which provides a hands-on experience in designing and building simple to sophisticated Android apps. The training explains the philosophy of developing for android through application building sessions from experienced professionals making way to enhance your skills to suit the current industrial needs. By the end of the training, each candidate will be registered in google as an Android developer and have at least one app published in google play store in their name which provides a solid foundation to establish themselves as an Android developer. 190 hours program (Java + Android)
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    STEPS offer Industrial training in Android development which provides a hands-on experience in designing and building simple to sophisticated Android apps. The training explains the philosophy of developing for android through application building sessions from experienced professionals making way to enhance your skills to suit the current industrial needs. By the end of the training, each candidate will be registered in google as an Android developer and have at least one app published in google play store in their name which provides a solid foundation to establish themselves as an Android developer. 190 hours program (Java + Android)
Soul Book

Foundation 5 and Yeoman workflow - @juliancwirko - 3 views

  • This is the main grunt task
    • Soul Book
       
      If grunt command is not found then use: npm install -g grunt-cli first. 
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    Great.
htmlslicemate.com

30 Customizable and Free WordPress Portfolio Themes - 0 views

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    These days, a necessary tool of the trade for both professional and amateur visual artists, such as graphic designers, web developers, photographers, digital artists, etc., is an online presence; and that is usually achieved with a personal or professional portfolio site. So today we are bringing you a selection of powerful, usable, free WordPress portfolio themes that are all highly customizable for experienced coders, but also just as usable as they are for non-coders. Portfolium Neat and flexible grid-based theme for WordPress, Portfolium can be used on portfolio websites or blogs. Take full advantage of Portfolium's fresh, minimalistic design that is perfect as is, or as a foundation for your custom design.
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    These days, a necessary tool of the trade for both professional and amateur visual artists, such as graphic designers, web developers, photographers, digital artists, etc., is an online presence; and that is usually achieved with a personal or professional portfolio site. So today we are bringing you a selection of powerful, usable, free WordPress portfolio themes that are all highly customizable for experienced coders, but also just as usable as they are for non-coders. Portfolium Neat and flexible grid-based theme for WordPress, Portfolium can be used on portfolio websites or blogs. Take full advantage of Portfolium's fresh, minimalistic design that is perfect as is, or as a foundation for your custom design.
Jochen Burkhard

5 Great Resources To Learn How To Code - 0 views

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    More and more people are turning towards coding as a profession/hobby. From freelancers to actual developers, everyone seems to have their foundations strong in at least one programming platform.
Redesign Unit

What services Custom Website Design company provides - 0 views

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    An effective Custom Website Design company offer you long lasting custom web designs for your website. In their service you will experience a robust foundation that lasts for long.
Traveller Spice

Windows Client - 0 views

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    Everything you need to start coding Windows Client, Windows Presentation Foundation and Silverlight applications
Jochen Burkhard

What's new in Ext JS - 0 views

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    Summary:  Ext JS is an advanced JavaScript framework that not only supports and simplifies the foundations of Asynchronous JavaScript and XML (Ajax) development, but also maintains a large toolkit of reusable UI components. In this article, get a tour of the new features and updates to this framework, which currently stands at version 3.1.
awqi zar

Building a test and development infrastructure using OpenStack | Ryan Lane's Blog - 5 views

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    I've been building a test and development infrastructure for The Wikimedia Foundation using OpenStack, and a number of other technologies. I'm not done yet, so I won't get into any gory technical details (I promise I will later!). I will, however, give an overview of the architecture I'm aiming for.
Luciano Ferrer

Convert OpenType Font => Woff Web Font - 1 views

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    "Convert otf to woff how many times ,after you finished the sites mockup, you wanted your site to actually use the fonts in your beautiful mockup, instead of making pictures for all of them (and don't get me started on the hover effect pictures)? you can make your font (OpenType Font) to a woff and via css make it show on the site! This tool will convert .ttf , .otf , .ttc file type since they are all OTF format (which stands for Open Type Font). OTF is the most common font type for windows/macintosh based systems. The woff format is the mozilla foundation format for a "compressed" Open Type Font (OTF) so it can be of use in web-sites. And thus giving the user much richer visual content and the developer more freedom in design of a web-site. "
Evince Development

Benefits of SharePoint Development for your Business - Evince Development - 0 views

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    Microsoft SharePoint has been there for many years and happens to be a very important business resource even today. Though the software has been there since 2001, it was not until SharePoint 2007, that businesses have started harnessing its power. SharePoint Designer, SharePoint Online, SharePoint Foundation, SharePoint Workspace and SharePoint server are a part of the SharePoint platform.
srinfosystem

All You Need To Know About App Development Cost In Delhi - 0 views

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    The evolution of technology in business has led to establishment of the foundational fact that the business is barely complete without a digital business solution.
srinfosystem

Website Development | PHP Development | Web Designing - 0 views

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    Delhi- The Hidden It Hub The evolution of technology in business has led to establishment of the foundational fact that the business is barely complete without a digital business solution.
stellukomi

5 Ways To Improve Your Traffic Tactics | Enter Nations Forum - 0 views

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    If you're like me, then you've probably heard everything about article marketing, SEO, video marketing, social bookmarking, press releases, blogging, etc. They are the foundations of Online
SynergyTop

A Strong Team - Key of Business Success - 0 views

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    A skilled and strong team is the foundation of success of any business. SynergyTop boasts of a team of highly motivated and creative people who will go an extra mile to delight the client. They love doing work on new technologies and look forward to each new learning opportunity. Just visit the link know about their team.
Jochen Burkhard

13 Excellent Tools and Systems for CSS Grid Based Layouts | Tools - 1 views

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    A good grid can be a strong foundation for any design. Using grids got its start in print design, but has made it's way over to the web. There are several advantages to using grids in web design, but primarily they help achieve structure and consistency in layouts. If you have yet to start using grids in your web design projects, but want to get started…we're here to help. In this post, we've rounded up 13 excellent tools and systems for CSS grid based layouts.
esigners

A Complete Guide To Brand Building - 0 views

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    Brand building remains a more meticulous effort than what one can imagine - not necessarily painstaking but definitely more complex than what we envisaged - perhaps a decade ago! Today, brand building is not solely about steering awareness but "experience" as well. In other words, your work as a digital marketer remains incomplete if: * You only guarantee rankings without easy recall value * If people are not searching your brand name on Google * If, for your customers, you're not yet in the same bracket as that of your major competitors Documented below are a few steps with the help of which you can shore up your brand building efforts: Let us tell you that it all starts with a strong foundation. And by basics we mean everything starting from website speed and company goals to brand logo and business equity. Here's a look! * What has the business set out to do? Is there parity between what the brand the promises and what it delivers? * Does the brand logo have good recall value? * Is the website fast or responsive? * Are you analyzing market trends by studying your competitors? Earning Trust That's of course - integral to your brand building efforts. Today, brands are increasingly finding it difficult to garner trust solely by virtue of advertisements. There is a lot of thought which goes into establishing credibility: * Don't mislead your customers by false e-mails * Don't send bulk e-mails to people who you don't really know * Educate them through short videos and infographics Collaborate with influencers and brands: What is popularly known as co-branding, has actually emerged as one of the easiest way with the help of which you can create brand awareness and generate leads. The most valuable partners that you can rope in are - influencers, functional partners and lead partners.
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