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Aaron Rylaarsdam

Identifying Your Audience - AT&T Small Business InSite - 0 views

  • <iframe leftmargin="0" topmargin="0" marginwidth="0" marginheight="0" scrolling="No" frameborder="0" height="1" width="1" src="http://view.atdmt.com/iaction/aveamm_SOArticlesDetailsTemplate_10"></iframe> Rate this content login to rate Identifying Your Audience Before designing the first Web page, it's vital to know who you are trying to reach. This single detail will chart the entire development course, from the site's content to its functionality. Defining and understanding your prospective audience increases the likelihood of user attraction and retention.
  • Before designing the first Web page, it's vital to know who you are trying to reach. This single detail will chart the entire development course, from the site's content to its functionality. Defining and understanding your prospective audience increases the likelihood of user attraction and retention.
  • Primary market research consists of personal interviews, questionnaires, focus groups and surveys. When putting together your own Target Audience Profile, use these guidelines:
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  • Demographics. Regardless of the assessment tool you use, questions first should address basic demographic information. Prior to conducting a survey or focus group, spend some time online. The U.S. Department of Commerce publishes the Country and City Data Book which captures hard statistics for all U.S. states, counties, and cities with a population of 25,000 or more. Then, compile a questionnaire to address market segmentation along specific criteria:
  • Age: Users' wants and needs tend to change based on their generation. Knowing the average age range of potential users can help you design and market the site to meet that group's expectations. Gender: Male and female users often differ when it comes to what they value in a Web site. Studies show the factors that motivate women to visit or purchase from a particular site don't necessarily inspire men to do the same. Knowing gender predilections at the outset can impact the entire Web design process. Education: Data regarding potential users' educational background will help the Web developer determine design and content. In general, a site's format should target the average likely visitor, rather than aim at high or low ends of the academic experience curve. Geographic location: Where the target audience calls home drives the Web page content. For instance, urbanites living in a densely populated northeastern U.S. city likely will have different needs and preferences than their rural counterparts.
  • Marital status: Married Internet users typically access different retail/service sites than do single people. A TAP will help ascertain which group comprises your largest consumer demographic, with your Web site following this direction. Occupation: Although exceptions invariably exist, Web sites servicing "blue-collar" consumers will differ in style and content from those catering to professionals and "white-collar" workers. By the same token, retirees usually will have different preferences than consumers still in the throes of career building. Income level: A company targeting consumers who are apt to purchase luxury goods and services will require a Web site that differs considerably from a discount retailer's Internet page. Nationality: Businesses trading in goods and services for an ethnically diverse target market may need to consider multilingual content, as well as adjustments in design and format to fit cultural standards. Social class: A consumer's perception of his or her social status impacts preferences in goods and services - even when individual income does not reach this level.
  • Psychographics. Once you've finished with demographic-based questions, you're ready to take the line of inquiry a bit further. The science of psychographics (also known as "enriching characteristics") addresses why consumers act as they do. So, while demographics offer a general outline of your customer pool, psychographics brings critical characteristics of your target audience into sharper focus. Employing a psychographic methodology means devising queries about lifestyles, attitudes, values, beliefs, purchasing habits and other qualitative criteria. Although possibilities are numerous, key questions can help you and your designer hone and refine your Web site. Depending on your business, you might ask, for instance:
  • Do you consider yourself conservative or liberal? Is it important to care of the environment? What are your hobbies? Interests? Are you family-oriented or a loner? What type of entertainment do you prefer (cinema, theater, symphony, etc.)? How many books do you read monthly? What magazines do you read?
  • When you shop, which is most important - friendly staff, nice surroundings, good prices or convenient location? Do you shop for fun, because you must, or to relieve stress? Do you purchase (our) company's product because of quality, ease of use, price or availability? Do you patronize our competitor because their product is cheaper, product quality is better, service is friendlier, the store is nicer, or returns are simpler? Do you go online to work, shop, do research, play games, or e-mail? Do you think the Internet is tough going or easy to navigate? Do you prefer retail/service Web sites that are easy to navigate, easy to read, picture-heavy, or text heavy?
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    Good article from AT&T explaining various demographics and psychographics to categories who target audience is.
bibahrayeq

Make your business visible to get targeted audience and beat the competition in marketing - 59 views

Does anyone have an idea How we can implement SEO for different ext of the same site? I have two different ext https://applicontech.com & https://applicontech.ae

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Aaron Rylaarsdam

Designing for your target audience | Webdesigner Depot - 0 views

  • The first thing you have to figure out about your target audience is who they are. What kind of things do they do? What kind of music do they listen to? What products do they use? How old are they? The answers to these questions and many more will help you better understand the people you are designing for. Getting an understanding of these individuals helps you create with ease and make something you know will relate to them and end up communicating well.
  • Again, you have to know the target audience. If you or your client have no idea who you’re designing for, you’re really taking a stab in the dark and hoping and praying you come up with something. There are times when you may have a wide variety of people in your audience, but you’ve got to find a commonality between the majority of folks.
    • Aaron Rylaarsdam
       
      This is a good article about psychographics and knowing your target audience.
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  • Also be aware that you’ve got to ask the right questions. If I want to know why people like that t-shirt design, I’m not going to ask them what size shirt they wear, I’m going to focus on the design. For example, why they like the design or what it means to them. You want to ask questions that will help you figure your audience out and help you make educated guesses on the things they’ll like in the future.
  • Keep in mind, demographic information is only useful to a certain extent. You still need to figure out what your audience likes and what they feel (as well as what they like to feel). Don’t get so caught up in asking the regular boring questions about age and income that you forget to ask about their interests as well.
  • Say that your web designs allow users to connect with a company in ways that were never imagined. Say that your product isn’t just a product but it contributes to your life in much deeper ways.
  • Try to highlight what you can do for them and not just your skill set.
  • Once you feel like you have a good grasp on your target market, you need to have an even better grasp of what you’re trying to do or what it is you are trying to design for. If you are trying to sell a product or service, what are you trying to convey about that product or service?
  • The greatest fundamental theory that you cannot ever lose is be visual hierarchy. As a designer, you have to remember and understand that you have all the power of figuring out what your audience looks at when they look at a flyer or a package. Use that to your advantage in everything you do. This theory basically states that you create hierarchy or importance based on what is the biggest and what is the smallest. While that’s the first contributor, the second contributor is going to be placement. Your most important visual, whether it be a headline or a picture, should be above or at eye level. Putting it below eye level or out of the initial view is a complete and total waste of time.
  • A lot of times, we want people to stop and notice something crazy we’ve done with a layout or something, but we shouldn’t be reinventing the wheel, we should just be making sure everything makes sense and is legible. You want whoever sees your visual to get the main points even if they’re only passing by.
  • As I said before, as a graphic designer, I just want to do fun designs with crazy colors, cool shapes, and illustrations. For my own personal business that works, because I tend to cater to trendier, younger folks who are interested in trying new things. However, sometimes I get a client who is less interested in that. I sometimes get clients who are extremely corporate, so I have to pull myself in a bit as they aren’t interested at all in cool and crazy designs. I don’t bore them to death with my design, but I will make sure there is focus on what needs focus.
  • Many times we can get caught up in ourselves and what we want, but it has nothing to do with what we want, and everything to do with what the audience wants.
  • Many designers and owners believe a website’s sole purpose is to tell everyone about your product or service and why it’s completely awesome. Well, I beg to differ. A website is supposed to be an extension of your business and should be used to communicate with current customers as well as potential customers. Keep it consistent with your target market and make yourself available on your website.
  • Make sure you have a clear message on your site—if you sell several products try to highlight one. If you have several different services highlight one or highlight the reasons why people keep coming back; create a feeling. No matter the demographics of your audience, your website should be clear and consistent.
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    I found this to be a great article about understanding who your target audience is when designing not only for personal purposes for my own business but also for the businesses that I design for.
jon sevenap

Social X Review - Watch This STEP-BY-STEP Guide for Use - YouTube - 0 views

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    Social X Review - It is not a scam and you should buy it today Social X - Basic Version You can now manage your ENTIRE Facebook account right from within SocialX Dashboard. Right away - SocialX gives you detailed statistics about your fanpages - helping you understand exactly what makes your customers tick. You get detailed analytics such as: Page/Post Reach… When most fans are online… Fans demographic (Age, country etc) Page referrer and sources And then there's action part. Here's what you can do with SocialX Main version: Run Interactive polls Generate leads, redirects and make sales with CTAs Create interactive coupon posts with scarcity timers And Create download interactive posts with scarcity timers Social X - Pro Version Along with developer rights - so you can use SocialX Pro for your clients, you can get a LOT more features here: The core addition with the pro version is a proprietary drag-and-drop image editor with in-built sales and marketing items. Moreover, you can also create GIFs - which these days can even be added in replies to comments on FB posts. You can customize these GIFs by setting animation speed, and publishing them right from within SocialX. And finally - manage all these images with an easy to use gallery.
ovalretailplus

billing software in nagercoil, web design, web development - 0 views

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    We are providing billing software and inventory solution to our clients that provide a solution to better market and offer pricing models to the customer based on their past buying habits and other activities and demographical information. Our company provides billing and inventory solutions that help our clients to efficiently utilize the expertise software in their business and minimize the previous errors and defects
Codal Inc

Big Beautiful Data - 0 views

Big data. It's a buzzword, it's a privacy issue, it's an industry, and it's totally incomprehensible. It is also something that many Internet users do not realize is everywhere. Any sort of fu...

started by Codal Inc on 24 Apr 15 no follow-up yet
ukulelemononoke

Creative Pick: Web Donut - Pick My Templates - 0 views

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    UI Design Crafted with Love and Quality What is UI? User Interface experience is the craze these days when it comes to mobile app and web designs. Mobile app and web developers niche in user interface designs are in high demand. UI design is all about the user experience and interactivity, to create an interface which is easy-to-use and does not compromise on the attractiveness of the entire design. The trend to ensure a seamless and enjoyable user interface experience for the mobile and web users, has become essential in this fast paced technology driven world, as users have grown more demanding and tech savvy. It is not easy for a web or mobile app designer to craft beautiful yet functional user interface to satisfy every user. A huge amount of work has to be done to understand the target audience and demographics. To have a better grasp on UI design, these are some inspiring collections which are pretty impressive, by our Creative Pick of the day, Web Donut.
ukulelemononoke

Matching site design to your target demographic | Webdesigner Depot - 0 views

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    When creating a website project, it's always important to think about the end users of the site. Frequently it's the case, however, that many designers focus too much on creating a site that will impress their clients, forgetting that it's the audience who really matter.
builderfly

My City- Why do you need email A/B testing for higher ecommerce conversions? - 0 views

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    This clearly implies that several other businesses are trying the same tricks to acquire customer attention. When you are marketing any product, there are several approaches that you try with your audience. There is market analysis, the study of user demographics, and several other factors that are capable of changing your approach when you are planning your email marketing campaigns. After so many trials, it is all the game of hit and tries!
builderfly

Webself- What are the advantages of ecommerce store builders? - 0 views

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    The integrated in-built tools within these online store builders give you the ability to track and manage your customers. This kind of tool also enables you to know customer's buying behavior, what motivates them to buy your product, their interests, and other demographics. So, once you know these factors, you can simply collect data from the Internet and thus it can ultimately reduce your efforts to finding customer's interest.
builderfly

How Can Big Data Help E-Commerce? - A Complete Analysis - 0 views

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    The ultimate goal of business owners is to understand the customer demographics and refine customer experience to grow their sales. In contrast to the traditional market, digitization gives an enormous scope of growth. Thankfully the technological development lets you collect a lot of data about customers, prospective customers, visitors, and your competitor businesses.
builderfly

What is the Importance of Market Segmentation in the Ecommerce Business? - 1 views

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    For a long time, marketing experts have segmented their targeted consumers in order to understand who might likely purchase a product or a service. In order to grow efficiently, developing companies, need to focus on a specific subgroup of customers instead of getting abstracted with a scattered universe of potential customers. And, the latchkey for that is market segmentation. Market segmentation or customer segmentation can be defined as the process of assessing and classifying customer groups to facilitate targeted marketing. In simple words, market segmentation is a process of dividing the large set of the audience into various small groups based on different categories such as lifestyle, demographics, as well as physiographic behavior. Ecommerce businesses of all sizes are subject to market segmentation for better consumer understanding and customer satisfaction.
Vernon Fowler

Reference - Complete Web Upgrade: ga.js / dc.js to analytics.js - Google Analytics - Go... - 0 views

  • ga('send', 'event', 'category', 'action', 'opt_label', opt_value, {'nonInteraction': 1});
  • ga('require', 'displayfeatures');
  • Demographics
abrendajohn

Here's How to Entice Your Customers with the Power of Social Media - 14 views

Social media marketing is the key to compete in this saturated digital environment. People use social media networks such as Facebook, Twitter, Instagram, Snapchat and more to connect with the worl...

Social Media Design web Website Tools

started by abrendajohn on 23 Jan 18 no follow-up yet
dredd12

15 COMMON SEO MISTAKES FOR WHICH WEBSITE IS NOT GETTING NEW CUSTOMERS - 1 views

Real-time bidding starts as soon as a user has some ads to purchase or sell. But they should have something to offer in exchange. After selecting the suitable RTB platform, the next steps are: The...

#WEB DEVELOPMENT DESIGN SECURITY #WEBSITE MAINTENANCE

Anaya Khan

Fail to generate sales lead? Here are top reasons why - 0 views

What is sales lead?  A sales lead is a hired dedicated dot net developers potential customer or prospect that has shown an interest in a company's product or service, and has provided con...

dedicated dot net developers in Liverpool

started by Anaya Khan on 13 Jan 23 no follow-up yet
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