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bibahrayeq

Make your business visible to get targeted audience and beat the competition in marketing - 59 views

Does anyone have an idea How we can implement SEO for different ext of the same site? I have two different ext https://applicontech.com & https://applicontech.ae

web development website webdesign programming tools web design company

Aaron Rylaarsdam

Designing for your target audience | Webdesigner Depot - 0 views

  • The first thing you have to figure out about your target audience is who they are. What kind of things do they do? What kind of music do they listen to? What products do they use? How old are they? The answers to these questions and many more will help you better understand the people you are designing for. Getting an understanding of these individuals helps you create with ease and make something you know will relate to them and end up communicating well.
  • Again, you have to know the target audience. If you or your client have no idea who you’re designing for, you’re really taking a stab in the dark and hoping and praying you come up with something. There are times when you may have a wide variety of people in your audience, but you’ve got to find a commonality between the majority of folks.
    • Aaron Rylaarsdam
       
      This is a good article about psychographics and knowing your target audience.
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  • Also be aware that you’ve got to ask the right questions. If I want to know why people like that t-shirt design, I’m not going to ask them what size shirt they wear, I’m going to focus on the design. For example, why they like the design or what it means to them. You want to ask questions that will help you figure your audience out and help you make educated guesses on the things they’ll like in the future.
  • Keep in mind, demographic information is only useful to a certain extent. You still need to figure out what your audience likes and what they feel (as well as what they like to feel). Don’t get so caught up in asking the regular boring questions about age and income that you forget to ask about their interests as well.
  • Say that your web designs allow users to connect with a company in ways that were never imagined. Say that your product isn’t just a product but it contributes to your life in much deeper ways.
  • Try to highlight what you can do for them and not just your skill set.
  • Once you feel like you have a good grasp on your target market, you need to have an even better grasp of what you’re trying to do or what it is you are trying to design for. If you are trying to sell a product or service, what are you trying to convey about that product or service?
  • The greatest fundamental theory that you cannot ever lose is be visual hierarchy. As a designer, you have to remember and understand that you have all the power of figuring out what your audience looks at when they look at a flyer or a package. Use that to your advantage in everything you do. This theory basically states that you create hierarchy or importance based on what is the biggest and what is the smallest. While that’s the first contributor, the second contributor is going to be placement. Your most important visual, whether it be a headline or a picture, should be above or at eye level. Putting it below eye level or out of the initial view is a complete and total waste of time.
  • A lot of times, we want people to stop and notice something crazy we’ve done with a layout or something, but we shouldn’t be reinventing the wheel, we should just be making sure everything makes sense and is legible. You want whoever sees your visual to get the main points even if they’re only passing by.
  • As I said before, as a graphic designer, I just want to do fun designs with crazy colors, cool shapes, and illustrations. For my own personal business that works, because I tend to cater to trendier, younger folks who are interested in trying new things. However, sometimes I get a client who is less interested in that. I sometimes get clients who are extremely corporate, so I have to pull myself in a bit as they aren’t interested at all in cool and crazy designs. I don’t bore them to death with my design, but I will make sure there is focus on what needs focus.
  • Many times we can get caught up in ourselves and what we want, but it has nothing to do with what we want, and everything to do with what the audience wants.
  • Many designers and owners believe a website’s sole purpose is to tell everyone about your product or service and why it’s completely awesome. Well, I beg to differ. A website is supposed to be an extension of your business and should be used to communicate with current customers as well as potential customers. Keep it consistent with your target market and make yourself available on your website.
  • Make sure you have a clear message on your site—if you sell several products try to highlight one. If you have several different services highlight one or highlight the reasons why people keep coming back; create a feeling. No matter the demographics of your audience, your website should be clear and consistent.
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    I found this to be a great article about understanding who your target audience is when designing not only for personal purposes for my own business but also for the businesses that I design for.
Aaron Rylaarsdam

Identifying Your Audience - AT&T Small Business InSite - 0 views

  • <iframe leftmargin="0" topmargin="0" marginwidth="0" marginheight="0" scrolling="No" frameborder="0" height="1" width="1" src="http://view.atdmt.com/iaction/aveamm_SOArticlesDetailsTemplate_10"></iframe> Rate this content login to rate Identifying Your Audience Before designing the first Web page, it's vital to know who you are trying to reach. This single detail will chart the entire development course, from the site's content to its functionality. Defining and understanding your prospective audience increases the likelihood of user attraction and retention.
  • Before designing the first Web page, it's vital to know who you are trying to reach. This single detail will chart the entire development course, from the site's content to its functionality. Defining and understanding your prospective audience increases the likelihood of user attraction and retention.
  • Primary market research consists of personal interviews, questionnaires, focus groups and surveys. When putting together your own Target Audience Profile, use these guidelines:
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  • Demographics. Regardless of the assessment tool you use, questions first should address basic demographic information. Prior to conducting a survey or focus group, spend some time online. The U.S. Department of Commerce publishes the Country and City Data Book which captures hard statistics for all U.S. states, counties, and cities with a population of 25,000 or more. Then, compile a questionnaire to address market segmentation along specific criteria:
  • Age: Users' wants and needs tend to change based on their generation. Knowing the average age range of potential users can help you design and market the site to meet that group's expectations. Gender: Male and female users often differ when it comes to what they value in a Web site. Studies show the factors that motivate women to visit or purchase from a particular site don't necessarily inspire men to do the same. Knowing gender predilections at the outset can impact the entire Web design process. Education: Data regarding potential users' educational background will help the Web developer determine design and content. In general, a site's format should target the average likely visitor, rather than aim at high or low ends of the academic experience curve. Geographic location: Where the target audience calls home drives the Web page content. For instance, urbanites living in a densely populated northeastern U.S. city likely will have different needs and preferences than their rural counterparts.
  • Marital status: Married Internet users typically access different retail/service sites than do single people. A TAP will help ascertain which group comprises your largest consumer demographic, with your Web site following this direction. Occupation: Although exceptions invariably exist, Web sites servicing "blue-collar" consumers will differ in style and content from those catering to professionals and "white-collar" workers. By the same token, retirees usually will have different preferences than consumers still in the throes of career building. Income level: A company targeting consumers who are apt to purchase luxury goods and services will require a Web site that differs considerably from a discount retailer's Internet page. Nationality: Businesses trading in goods and services for an ethnically diverse target market may need to consider multilingual content, as well as adjustments in design and format to fit cultural standards. Social class: A consumer's perception of his or her social status impacts preferences in goods and services - even when individual income does not reach this level.
  • Psychographics. Once you've finished with demographic-based questions, you're ready to take the line of inquiry a bit further. The science of psychographics (also known as "enriching characteristics") addresses why consumers act as they do. So, while demographics offer a general outline of your customer pool, psychographics brings critical characteristics of your target audience into sharper focus. Employing a psychographic methodology means devising queries about lifestyles, attitudes, values, beliefs, purchasing habits and other qualitative criteria. Although possibilities are numerous, key questions can help you and your designer hone and refine your Web site. Depending on your business, you might ask, for instance:
  • Do you consider yourself conservative or liberal? Is it important to care of the environment? What are your hobbies? Interests? Are you family-oriented or a loner? What type of entertainment do you prefer (cinema, theater, symphony, etc.)? How many books do you read monthly? What magazines do you read?
  • When you shop, which is most important - friendly staff, nice surroundings, good prices or convenient location? Do you shop for fun, because you must, or to relieve stress? Do you purchase (our) company's product because of quality, ease of use, price or availability? Do you patronize our competitor because their product is cheaper, product quality is better, service is friendlier, the store is nicer, or returns are simpler? Do you go online to work, shop, do research, play games, or e-mail? Do you think the Internet is tough going or easy to navigate? Do you prefer retail/service Web sites that are easy to navigate, easy to read, picture-heavy, or text heavy?
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    Good article from AT&T explaining various demographics and psychographics to categories who target audience is.
dredd12

15 COMMON SEO MISTAKES FOR WHICH WEBSITE IS NOT GETTING NEW CUSTOMERS - 1 views

Real-time bidding starts as soon as a user has some ads to purchase or sell. But they should have something to offer in exchange. After selecting the suitable RTB platform, the next steps are: The...

#WEB DEVELOPMENT DESIGN SECURITY #WEBSITE MAINTENANCE

esigners

Lead Generation Through Instagram - 0 views

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    Every business focuses on organizational growth and streamlining business. Hence, they must be interested in generating quality leads for the brand. There are various eCommerce sites and offline businesses, selling products and services. It becomes more visual when using Instagram marketing. Certain industries and businesses, like fashion, beauty, and travel are more popular through Instagram. Using several social media platforms is one of the business strategies to reach out to new audiences and generate new leads. Let's dive in, to see the strategies: Targeting Audience: Converting visitors into buyers who are interested in your product or service can be termed as lead generation. It is more substantial to generate leads than generating brand awareness. Among all social media platforms, on Instagram, lead generation works differently. They just want visitors and leads to keep scrolling through their feed. On Instagram, lead generation is all about creating interest and encouraging customers. Generating leads through Instagram goes a lot smoother when the overall marketing strategy is made. Mapping Instagram campaigns, creating high-quality content, stories, and hashtags are the most significant Instagram marketing efforts. Creative Marketing Content: Ads help businesses learn and know more about customers' choices, improve direct marketing campaigns, and more. To increase the inflow of leads, Instagram content should adhere to ad specifications. Based on the niche of product or services that one builds, there should be at least one post uploaded every day on Instagram. One can also generate different kinds of engaging content. Since Instagram is all about the media, the more creative one can show, he will have millions of followers. Along with creativeness, one should never forget to include hashtags. Hashtag brings outposts to the people searching for them working as a search engine. Creating a link in Profile Bio: Optimizing Instagram bio is one of the s
builderfly

Constant Contact- How to Boost Ecommerce Conversions with Email Marketing? - 0 views

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    According to Statista, there are 3.9 Billion email users by 2019, and for sure, they will be growing to more in the coming years. When several other businesses are already using email marketing as one of the powerful tools, you need to try using some different ideas that can make you stand out. We all know that you are doing it for marketing; still, you can't stick just to the idea of selling. Be compassionate with your audience, and share your message like you are talking to them. The manner in which you will communicate with your audience makes a lot of sense to your conversion rate. The personal touch is not only about calling your audience by their name, but it's about sharing and talking about what they actually want to know and read.
builderfly

Weebly- How to Boost Ecommerce Conversions with Email Marketing? - 0 views

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    We all know that you are doing it for marketing; still, you can't stick just to the idea of selling. Be compassionate with your audience, and share your message like you are talking to them. The manner in which you will communicate with your audience makes a lot of sense to your conversion rate. The personal touch is not only about calling your audience by their name, but it's about sharing and talking about what they actually want to know and read. Dive deeper into your Analytics reports to understand and personalize your campaigns in a lot better way.
builderfly

Medium- How to Boost Ecommerce Conversions with Email Marketing? - 0 views

  •  
    We all know that you are doing it for marketing; still, you can't stick just to the idea of selling. Be compassionate with your audience, and share your message like you are talking to them. The manner in which you will communicate with your audience makes a lot of sense to your conversion rate. The personal touch is not only about calling your audience by their name, but it's about sharing and talking about what they actually want to know and read. Dive deeper into your Analytics reports to understand and personalize your campaigns in a lot better way.
david clay

WordPress Design Ideas to Impress Audiences - 0 views

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    So you want to create a company blog? This is great news. WordPress is truly a user-friendly platform that you can use to share your expertise in your field as well as communicate directly with your target audience.
Redesign Unit

Custom Website Design That Motivates, Converts and Ranks - 0 views

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    Knowing your target audience is key, this will help you to figure out what motivates your audience and how to Redesign Your Web around their specific desires.
Redesign Unit

The Four Key Aspects of Good Web Site Re Design - 0 views

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    Design And of course good design is imperative to creating a successful website. Your website should be designed to suit your target audience. Whether this is a b2b market or a children's website, tailoring Redesigning Web to meet the specific needs of your target audience will put you on the route to success.
jennifer brown

iPad Application Development is the Need of the Day! - 0 views

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    One of the most popular consumer gadgets and it presents one of the ideal ways to deal with your target audience. The iPad is a sensational gadget that helps you market your products especially with consumers and not businesses. In other words, if you will go in for iPad application development, then you will be able to capture the imagination of your audience without any stress and confusion. Go for iPad application development with us today!
solaceinfotech

Why one should develop Minimum Viable Product (MVP) first? [2019] - - 0 views

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    Minimum Viable Product is a process of developing a product with the core functionalities to test how the target audience would respond. With these core functionalities of Web or mobile app, the audience gives there feedback and we create an actual product, with a full set of functionality.
Primitive Online

How digital marketing helps to grow a small business? - 0 views

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    Digital marketing is a cost-effective marketing technique to attract a wider audience and maximize your brand's presence. With digital marketing, you can reach your potential audience and build business relationships.
tradeprint

Trade Printing Company | Trade Printing Services - 0 views

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    The professional trade printing company is the one that determines printing needs of its consumers. The trade printing company should understand the target audience and accordingly must come up with Printing Innovations. According to the choice of audience, the trade printing company should be able to choose the right printing services. The best trade printing company has a lot of knowledge about marketing. They can even guide the client what mode of communications one must use.
abrendajohn

Here's How to Entice Your Customers with the Power of Social Media - 14 views

Social media marketing is the key to compete in this saturated digital environment. People use social media networks such as Facebook, Twitter, Instagram, Snapchat and more to connect with the worl...

Social Media Design web Website Tools

started by abrendajohn on 23 Jan 18 no follow-up yet
Clicks and Comments Digital marketing agency

Web Design & Development in India - 1 views

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    You envision and we will create a website that will turn your visitors into your clients. We have team of professionals that creates robust and impressive websites using latest technology helping your business reach its goals. We are living in digital world where online presence is essential for every business. And hence it is to have your company website. Without website it will be difficult for your consumers to find you or understand about your company, your products or services. As a result you will lose out on your potential customers. Website is an asset to your business. Clicks and Comments excels in designing the customized and an impactful SEO friendly websites for its customers whether you are B2B or B2C company, a large or small organization or just start up. We design remarkable websites for our clients. Being passionate about websites design and development we love to work with clients with different industry segments. Why Choose Us? Our professional web design team will develop a website that will enhance the visibility of your online presence and support the business growth by ranking on top page of search engine. At Clicks and Comments we have designed stunning ecommerce, corporate websites across diversified business. Your website is determined by the content and designs as it is the face of your business and will have high impact on the visitors. Every page of your website plays an important role conveying the right message about your products & services. Powerful & effective content & visuals will take your business to the next level increasing conversion rates. You website should be great looking that appeals to your audiences and maximizes your online presence. We create effective content and modern graphic designs and high-end programming applications that are visually attractive and deliver the right message about your products and services to the mind of your customers giving it the brand recognition. Our dedicated team will provide
michael379668

Viral Loop Review - A powerful theme about Viral Marketing - Jvzoo Review - 0 views

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    Your online business can be success or not that viral marketing have an important part. Viral Loop is the most powerful software about viral marketing. It allows you to transfer normal visitors to an interactive member who can lead other audience to follow him without realizing that marketing leverage influences him.
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    Your online business can be success or not that viral marketing have an important part. Viral Loop is the most powerful software about viral marketing. It allows you to transfer normal visitors to an interactive member who can lead other audience to follow him without realizing that marketing leverage influences him.
Vernon Fowler

Persona Development Discussion Guide | Usability.gov - 2 views

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    For any given project, it is advisable to limit yourself to the main audiences for the site, and only 3 or 4 of them at best. The more personas you have the more granular the population you are working toward supporting. It is better to paint with a broad brush and meet the needs of the larger populations than try to meet the needs of everyone.
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