In one of our most anticipated episodes of this internet business podcast we have our guest Brian Kaldenberg - President of Kaldenberg Consulting. Brian's company does e-commerce consulting and PPC campaign management. In this episode we talk about researching and managing effective PPC campaigns.

In one of our most anticipated episodes of this internet business podcast we have our guest Brian Kaldenberg - President of Kaldenberg Consulting. Brian's company does e-commerce consulting and PPC campaign management. In this episode we talk about researching and managing effective PPC campaigns.

f you've ever been involved with planning website improvements, you know how hard it can be to decide what action to take. You've heard great potential lies in social media, adding product reviews to your site and search engine optimization (SEO) but which is the best to pursue? Luckily, estimating and measuring performance improvements is easy when you look at the numbers. Today, Big Picture Web brings you a special website planning worksheet that's sure to empower you to correctly select the big ticket items on your next web project.

A recent addition to the Google Local Business Center enables companies to link directly to coupons listed on Google Maps. Links can go to all coupons or individual ones.

A recent addition to the Google Local Business Center enables companies to link directly to coupons listed on Google Maps. Links can go to all coupons or individual ones.

Nitin Mangtani, Lead Product Manager at Google presented a sponsored session on converting your visitors to customers, specifically through the use of internal site searches.

This post will show exactly how one start-up improved their homepage conversion rate (visitor to sign-up flow) more than 20%, then 16% again, with a few simple changes and Google Website Optimizer.

This post will show exactly how one start-up improved their homepage conversion rate (visitor to sign-up flow) more than 20%, then 16% again, with a few simple changes and Google Website Optimizer.

With more than 120 million blogs in existence, how do people find YOUR content on the Internet? The key starts with great search engine optimization (SEO), which is an art and a science that helps search engines discover your content and understand how relevant it is to specific search queries.

With more than 120 million blogs in existence, how do people find YOUR content on the Internet? The key starts with great search engine optimization (SEO), which is an art and a science that helps search engines discover your content and understand how relevant it is to specific search queries.

There's something very straight-forward about Google's branding. It doesn't complicate the experience with flowery user design or site mascots. It offers exactly the type of experience you'd expect to receive from a company that showcases its name in mostly primary colors. However, when Google announced today's additions to the "Google Services for Websites" suite, it took us a minute to remember what the company blog post was referencing. In a world where even browser names conjure images of animals or finely tuned cars, the company's simply named "Google Services for Websites" is extremely useful but often easy to forget.

There's something very straight-forward about Google's branding. It doesn't complicate the experience with flowery user design or site mascots. It offers exactly the type of experience you'd expect to receive from a company that showcases its name in mostly primary colors. However, when Google announced today's additions to the "Google Services for Websites" suite, it took us a minute to remember what the company blog post was referencing. In a world where even browser names conjure images of animals or finely tuned cars, the company's simply named "Google Services for Websites" is extremely useful but often easy to forget.

In continuing with my series of quick social media tips (check out 5 tips for LinkedIn) I'm covering some tips for business use of Facebook here. I've actually written about some of these tips in great detail before, but this can act as a quick primer for folks who like their info snack sized like this.

In continuing with my series of quick social media tips (check out 5 tips for LinkedIn) I'm covering some tips for business use of Facebook here. I've actually written about some of these tips in great detail before, but this can act as a quick primer for folks who like their info snack sized like this.

Guidelines for marketing with social media aren't all that new. In 2006 five members of the digital marketing community collaborated on 16 rules for "social media optimization". Fast forward to nearly 2010 and social media has begun to take a more significant role in the marketing mix.

Earlier today we shared 5 Bing SEO Tips and how Bing is starting to generate a good amount of traffic to our websites. Compete.com says Bing is the #13 trafficked website on the web now so it's a good time to learn how to optimize your website for Bing.

It continues to baffle me why any small business wouldn't use the internet as an essential sales, marketing and customer relations tool. Establishing and maintaining a web presence is incredibly cheap and easy these days. And web advertising is much more powerful than most traditional print or broadcast advertising in that it enables the business owner to engage customers in a two-way conversation and gain valuable feedback on their products and services.

Exact Target also reported that email subscription via text messaging is the fastest growing list-building tactic among marketers. The company predicts that mobile capture - enabling consumers to subscribe to emails via their mobile phones - will increase 500%, more than any other growth tactic in 2009.Marketers also expect the practice of enabling subscribers to share email content with their social networks is expected to increase more than 348% in 2009.

ORM is the process of following online references to a brand, company, person or service while having a plan in place to deal with any negative feedback. You can think of it as a three-step process, although they may not always occur in this order: