Question: What do you think of Apple’s absence from any social media marketing whatsoever?
Answer: It’s hard to find fault in Apple’s marketing strategy because they’ve done so well with it. They’ve done a great job at motivating their fans to do their social media marketing for them
Dan Zarrella is an award-winning social media and viral marketing scientist, writer, and speaker. His new book is The Social Media Marketing Book. In this interview I try to pin him down and tell me when to use specific social media platforms, services and practices to run a business.