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Bounce rate has these attributes: 1) It is really hard to misunderstand. It measures the number of people who landed on your site and refused to give you even one single click! 2) It is available in most web analytics tools, including our own Google Analytics. 3) It is quick and easy to use. Bounce rate will help you understand where and how to make changes on your website in under an hour.

Great tips from Google on reducing your website bounce rates

You're responsible for the direction of your online strategies for your company or organization, specifically using social media and computing tools to reach, connect, and build communities around your brand. Most folks at your company know this space is important, but don't know how to do it, they are relying on your expertise to think holistically, integrated, and strategically.

I had the opportunity to do a podcast with Avinash to discuss some areas where marketers are doing things right and wrong but all of them are simple but extremely powerful uses of web analytics to make their websites and businesses better on the web. We also took some live Twitter questions as we were doing the podcast. But stop reading this and start listening to Avinash - its 25 minutes long but positively electric!

The influence of search visibility as well as word of mouth on social media sites (the social web) is too significant for companies with any kind of brand equity to ignore. Lucky for readers of this blog or those you pass it on to, there are two upcoming opportunities to learn in depth about how to tackle online reputation management.

An intro to Diigo Groups and a call to join Diigo if you haven't yet. Oh.... and join the Web Strategy Group...

If you are a Diigo user (you *have* to be if you do Social Bookmarking) - check out the group I made today - Web Strategy. If you are interested in Web Strategy, Social Media, Internet Marketnig, etc… you are advised to join the group to share great articles and get in on the Web Strategy discussions.

A successful website leads to a successful business. So in designing a website, you need to do it correctly to have smooth process going on in your business.

You've refined your keywords, optimized your bids, and written AdWords text ads that pull in tons of targeted clicks, but after looking at your Google Analytics reports, you realize that your landing page has a bounce rate of 91%. Which means that 91% of the users coming to your site are quickly glancing around and leaving, deciding immediately that this site isn't for them. One of the easiest, low-tech ways to make users stick around and look at your products or services is to catch their attention with an engaging headline.Recent research suggests that users decide to stay or leave your site in 8 seconds or less -- in that short amount of time, headlines are the one piece of copy that users will actually read. Here are five tips for writing headlines that will draw in user attention.

Think local. Depending upon who you listen to, somewhere between 20% and 40% of all searches have a local component-a place name, or some other inferred geographic qualifier. So, what's your catchment area, what are the towns, villages, locations, urban areas, landmarks, counties, states, and even countries that you're looking to serve? Add those to your list too

"Bring wine to the picnic." In this case, Conn was talking about the idea that if you show up and try to market, people will be frustrated and will shut you out. Instead, if you bring something of value to people, they'll be more likely to accept you.

Exact Target also reported that email subscription via text messaging is the fastest growing list-building tactic among marketers. The company predicts that mobile capture - enabling consumers to subscribe to emails via their mobile phones - will increase 500%, more than any other growth tactic in 2009.Marketers also expect the practice of enabling subscribers to share email content with their social networks is expected to increase more than 348% in 2009.

To help protect users against malware threats, Google has built automated scanners that detect malware on websites we've indexed. Pages that are identified as dangerous by these scanners are accompanied by warnings in Google search results, and browsers such as Google Chrome, Firefox, and Safari also use our data to show similar warnings to people attempting to visit suspicious sites.

Testing your ad copy and your landing pages can significantly improve your paid search efforts. Of course, building a solid keyword base, creating an optimized account structure, and executing a well-planned bid management strategy are also crucial. However, testing allows you to understand how to optimize and improve your communication with your target audience. Conducting thorough tests on your landing pages can deepen your audience interaction and increase your conversion rate.

Advanced link building queries, for the link builders who use them extensively, remain a closely guarded secret. It's easy to understand why. For one, they want to protect a valued link source from getting flooded with link requests from the general link-seeking public. Secondly, there are some choice opportunities out there that would lose their value if the entire SEO community happened to learn about them. Another complication with discussing and sharing link building queries is that they're often tailored towards the linkable and shareable assets of a particular organization. Further, two businesses within the same vertical may have widely different linkable assets, and therefore will need to seek different link targets, which requires different queries.

Now let us again do a quick recap on what are the companies for which local SEO is a good idea? If you want to reach the local consumer base, the local SEO is the ideal solution for you. Since it focuses on a certain geographical area, you have better opportunities to concentrate on the specific needs of that community. This is why the local SEO is a must for a company that sells products to a specific geographical area.

I bought a local night club and needed some clever marketing to bring in the business. One of the best ways to invite new customers is to hold a special event and make it a big deal. The problem is the advertising cost that can choke out your profits from overspending or going the wrong direction. The YepText reviews offered a solution to get my lounge jamming almost every night of the week.

Jeremeiah once again gives us indispensible tips on web strategy. He is spot on with his sentiment that many corporate blogs are untrusted.. This is because many of these blogs are just tossed up there to have one online. Most are filled with stuffy corporate marketing copy with no human voice and no outbound linking... Read this for tips

Today, I'm going to play doctor, in fact, I'm a specialist: A corporate blog doctor. Most corporate blogs aren't trusted, and here's a very simple heuristic health check to gauge whether your corporate blog is going to be trusted by your readers.

Now that the idea that RSS and email can and should coexist has taken hold, what can bloggers learn from the email marketing world and use to make RSS to email (even more) worth their while?

We always talk about how budgeting your time for web strategy development is as important if not more important than budgeting money. This is a great post on how you can manage your time most effectively.

Effective social media management is quickly becoming a key skill in the 21st Century and will help you to be more productive as the way we use the Internet to communicate develops. Here's some simple steps you can take to manage your social media time more effectively:

Quirk eMarketing presents this 360 pages guide to online marketing which gives an overview on different fields of online marketing. It is designed to be used as well by learners as by more experienced marketers who like to use it as a quick reference book with lots of examples, check lists, etc.