Interesting details on a Web Strategy Survey.. Some interesting details include:
- More than 60% had a web strategy that looked at least 6 months out
- Only 57% of respondents can say they are confident their existing strategy is effective
- Most effective strategies were planned six months in advance
More than 130 internet stakeholders were surveyed in December of 2008 on how they are approaching their web strategy in the upcoming year. Survey respondents represented internet professionals at corporations of all sizes, non-profit organizations and agencies.
The vast majority of those surveyed (95%) for the report, who have utilized online video as a marketing tool, were satisfied with online video marketing and expect to use it in the future.
More than 80% of marketing executives say email, search marketing, and display ads are their company's top performing advertising channels, and many plan to increase spending on them in 2009, according to a survey from Datran Media.
Great insight into customer anxiety and its effects on e-commerce conversion rates. This is a great resource for increasing your conversion rates in your ecommerce strategy.
The e-tailing group conducted a consumer survey last summer and found that product descriptions were the most important to help make a purchase decision, followed by the merchant's guarantee, stock availability and quality of images. (One can assume for certain categories like jewelry and apparel, images are even more important).