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Andy Brudtkuhl

Media Philosopher » Why Social Media Measurement is like Gourmet Cooking - 0 views

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    This topic is constantly coming up... How can you measure the ROI of social media?
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    It is easy to predict that we will be talking a lot more about social media measurement and ROI in 2009. The question of ROI becomes more important when there is a market transition from an established form or investment (i.e. traditional media) to an emerging form like social media. Even though the ROI of current or traditional investments may be no less certain, the test is always a higher one to justify a change.
Andy Brudtkuhl

The Social Media Monitoring Funnel - Social Monitoring Flowchart - 0 views

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    Social Monitoring Tools, Keyword Targeting, Noise Elimination, Refined Mentions, Analysis, Take Action... The Social Media Monitoring Funnel is a great guide
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    The following is a guide to social media monitoring. Before I get into the nuts and bolts of the article, I want to emphasize that each company needs its own strategic thought and implementation - and that no two companies should have identical forms of monitoring. Each brand is different, each website is different, and where people talk about your company and what is being said is going to vary. With that in mind, I present to you the Social Media Monitoring Funnel.
Andy Brudtkuhl

Google to Offer Ads Based on Interests - 0 views

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    Google will begin showing ads on Wednesday to people based on their previous online activities in a form of advertising known as behavioral targeting, which has been embraced by most of its competitors but has drawn criticism from privacy advocates and some members of Congress.
Andy Brudtkuhl

Definitive Guide to Word of Mouth Marketing - 0 views

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    In it's simplest form Word of Mouth (WoM) Marketing is tapping into the conversations that occur between people to sell your product. The Word of Mouth Marketing Association (WoMMA) defines it as: Word of mouth marketing: Giving people a reason to talk about your products and services, and making it easier for that conversation to take place. Effective WoM strategies cultivate and amplify these conversations, understanding that they are the most powerful way to convince a consumer to buy your product.
Andy Brudtkuhl

Landing Pages & Free Templates - 0 views

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    Free landing page templates - but most importantly a quick overview on what a landing page is and why you need to use them.
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    A landing page is a special page created for the express purpose of "converting" website visitors - to get those visitors to take some action such as filling out a lead form or subscribing to a newsletter. If, for instance, you were running an ad campaign to generate leads online, you would point the ad to your landing page, rather than to your home page where the visitor might get lost or frustrated.
Jungle Jar

JungleJar | 10 Free Web Applications To Check The Value Of Websites - 0 views

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    While some put a lot of stock into websites such as these, I would encourage you to not do so. As they may offer one point of reference to figure out the worth of a website you own, are selling, or would like to buy, they should just be one of many other statistical references to gather data from. If nothing else, they offer a form of entertainment, and you can grab a nifty website badge from some of them to impress your friends and co-workers.
Andy Brudtkuhl

Content is the Most Trusted Form of Advertising - 0 views

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    Use your advertising to start conversations, create content that builds trust and community and you'll harness the ever effective power of advertising for generating leads and sales, you know, until the next new thing comes along.
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