Bloggers like numbers. Big numbers. Yes, we want a lot of traffic. But, we also want the usual status indicators: (1) Big RSS count, (2) Big Email List, etc. So, how do you go about converting a random visitor to your blog into a subscriber who will continue to come back?
Here are some simple tips that you should probably execute.
Nitin Mangtani, Lead Product Manager at Google presented a sponsored session on converting your visitors to customers, specifically through the use of internal site searches.
A landing page is a special page created for the express purpose of "converting" website visitors - to get those visitors to take some action such as filling out a lead form or subscribing to a newsletter. If, for instance, you were running an ad campaign to generate leads online, you would point the ad to your landing page, rather than to your home page where the visitor might get lost or frustrated.
If you pay close attention to the source and the type of traffic you get in your blog, you should be able to find if the majority is from direct referral or organic traffics from search engines. Organic traffics from search engines convert good to CPC, but visitors who visit your site on regular bas
Dollars are a little tighter this year than last, so learning new ways to stretch marketing dollars is vital. Improving your landing pages so they convert more sales is a dynamite way to boost your Return on Investment (ROI).
Here are a few tips for making your landing pages more effective. The goal is to make your landing pages more persuasive, more focused, more complete -- and provide the testing feedback needed to measure the success of your efforts.