Group items tagged com - Web Strategy

Google Analytics Mega-Post: 23 Google Analytics Tips and Tweaks | Search Engine People ... - 0 views

www.searchenginepeople.com/...comment-page-1

web strategy analytics google

shared by Andy Brudtkuhl on 18 May 09 - Cached

Andy Brudtkuhl on 18 May 09

Great tips and tricks regarding lesser known Google Analytics features!

<div class="cArrow"> </div><div class="cContentInner">Great tips and tricks regarding lesser known Google Analytics features!</div>

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Andy Brudtkuhl on 18 May 09

Last year I did a large post over-viewing most useful Google Analytics tips and today I am presenting them as well as adding a number of more important hacks to compile one mega-post on Google Analytics tips and tricks:

<div class="cArrow"> </div><div class="cContentInner">Last year I did a large post over-viewing most useful Google Analytics tips and today I am presenting them as well as adding a number of more important hacks to compile one mega-post on Google Analytics tips and tricks: </div>

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Google Search Now Supports Microformats and Adds "Rich Snippets" to Search Results - 0 views

searchengineland.com/ippets-to-search-results-19055

wsw search web strategy

shared by Andy Brudtkuhl on 18 May 09 - Cached

Andy Brudtkuhl on 18 May 09

Today at Searchology, Google has launched a search results enhancement called "rich snippets" that uses meta data from web pages (from microformats such as hCard, hCalendar, and RDF) to display additional details (both content and meaning) about pages in the results. This initial launch supports reviews (with sites such as Yelp) and people (with sites such as LinkedIn). They will be adding more sites and categories over time.

<div class="cArrow"> </div><div class="cContentInner">Today at Searchology, Google has launched a search results enhancement called "rich snippets" that uses meta data from web pages (from microformats such as hCard, hCalendar, and RDF) to display additional details (both content and meaning) about pages in the results. This initial launch supports reviews (with sites such as Yelp) and people (with sites such as LinkedIn). They will be adding more sites and categories over time.</div>

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Don't Work for Free. Track Conversions. - 0 views

blog.hubspot.com/...or-Free-Track-Conversions.aspx

mte web strategy conversion

shared by Andy Brudtkuhl on 22 May 09 - Cached

Andy Brudtkuhl on 22 May 09

How to funnel website visitors into leads and customers and track the entire process.

<div class="cArrow"> </div><div class="cContentInner">How to funnel website visitors into leads and customers and track the entire process.</div>

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Video in Email Boosts Click-Thru Rates 2-3x - 0 views

www.marketingvox.com/lick-through-rates-2-3x-044057

wsw web strategy video email marketing

shared by Andy Brudtkuhl on 13 May 09 - Cached

Andy Brudtkuhl on 13 May 09

Incorporating video into emails - a simple enough concept that wasn't even possible two years ago - improves click-through rates by 2-3 times, according to a recent Forrester report.

<div class="cArrow"> </div><div class="cContentInner">Incorporating video into emails - a simple enough concept that wasn't even possible two years ago - improves click-through rates by 2-3 times, according to a recent Forrester report. </div>

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Measuring & Selling the Value of SEO for Public Relations - 0 views

www.toprankblog.com/...measuring-seo-for-pr

wsw web strategy roi

shared by Andy Brudtkuhl on 13 May 09 - Cached

Andy Brudtkuhl on 13 May 09

Start with goals for well defined outcomes

<div class="cArrow"> </div><div class="cContentInner">Start with goals for well defined outcomes</div>

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Andy Brudtkuhl on 13 May 09

Measuring the effect of SEO for Public Relations benefits should start with well defined outcomes. To get a good handle on SEO effectiveness, it's important to match the purpose for the effort with specific metrics. For example, if improving brand visibility is a goal, then documenting brand mentions in connection with news & PR content at regular intervals can demonstrate the effect of content promotion and link building.

<div class="cArrow"> </div><div class="cContentInner">Measuring the effect of SEO for Public Relations benefits should start with well defined outcomes. To get a good handle on SEO effectiveness, it's important to match the purpose for the effort with specific metrics. For example, if improving brand visibility is a goal, then documenting brand mentions in connection with news & PR content at regular intervals can demonstrate the effect of content promotion and link building. </div>

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27 Steps to Successful Analytics - 0 views

www.conversationmarketing.com/...ps-to-successful-analytics.htm

wsw web strategy analytics

shared by Andy Brudtkuhl on 13 May 09 - Cached

Andy Brudtkuhl on 13 May 09

Great list of items you need to address when deciding on processes to manage web analytics in your company. My best advice is to find someone to dedicate an hour a day to your web analytics.

<div class="cArrow"> </div><div class="cContentInner">Great list of items you need to address when deciding on processes to manage web analytics in your company. My best advice is to find someone to dedicate an hour a day to your web analytics.</div>

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Andy Brudtkuhl on 13 May 09

It's not that bad, I swear! 27 easy little steps that will take you from the day the boss pokes her head into your office and says "Hey, I think we need analytics" to the night you get Employee of the Year for leading a company-wide turnaround.

<div class="cArrow"> </div><div class="cContentInner">It's not that bad, I swear! 27 easy little steps that will take you from the day the boss pokes her head into your office and says "Hey, I think we need analytics" to the night you get Employee of the Year for leading a company-wide turnaround.</div>

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How to Produce "Business-Quality" Online Video on a Small Business Budget - 0 views

www.reelseo.com/...8256

web strategy video contentstrategy

shared by Andy Brudtkuhl on 11 May 09 - Cached

Andy Brudtkuhl on 11 May 09

Can businesses today really create sustainable revenue and long-term profit around regularly publishing professional-quality online video, and keep their production costs well below the standards of broadcast-quality? Yes, if they're willing to be what I call "videoratis" - a video professional and publicist skilled at more than one job that relates to their business and their online community.

<div class="cArrow"> </div><div class="cContentInner">Can businesses today really create sustainable revenue and long-term profit around regularly publishing professional-quality online video, and keep their production costs well below the standards of broadcast-quality? Yes, if they're willing to be what I call "videoratis" - a video professional and publicist skilled at more than one job that relates to their business and their online community.</div>

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3 Ways Companies Sabotage Their SEO Investment - 0 views

www.toprankblog.com/...3-ways-companies-sabotage-seo

web strategy seo

shared by Andy Brudtkuhl on 07 May 09 - Cached

Andy Brudtkuhl on 07 May 09

Companies invest thousands and sometimes tens of thousands of dollars per month into improving their natural search engine visibility. At times, certain influences or perspectives occasionally evolve to work directly against the efforts of the professional SEO consultant. Here I'll describe three scenarios and hopefully help companies avoid the unfortunate expense of sabotaging their own SEO investment.

<div class="cArrow"> </div><div class="cContentInner">Companies invest thousands and sometimes tens of thousands of dollars per month into improving their natural search engine visibility. At times, certain influences or perspectives occasionally evolve to work directly against the efforts of the professional SEO consultant. Here I'll describe three scenarios and hopefully help companies avoid the unfortunate expense of sabotaging their own SEO investment.</div>

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Using social media for SEO - 0 views

www.ducttapemarketing.com/...the-changing-face-of-seo

socialmedia seo web strategy

shared by Andy Brudtkuhl on 05 May 09 - Cached

Andy Brudtkuhl on 05 May 09

Search engine optimization has changed dramatically over the past few years. The shift is from one of web page optimization and link hounding to content and engagement optimization. In short, search engine optimization and social media are now undeniably intertwined. It has become extremely difficult to achieve any measure of success for important keyword phrases without the use of social media.

<div class="cArrow"> </div><div class="cContentInner">Search engine optimization has changed dramatically over the past few years. The shift is from one of web page optimization and link hounding to content and engagement optimization. In short, search engine optimization and social media are now undeniably intertwined. It has become extremely difficult to achieve any measure of success for important keyword phrases without the use of social media. </div>

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SociafyQ: Analyize Your Social Media - 1 views

www.sociafyq.com

social media measurement analytics data tool

shared by Dave Crusoe on 07 May 09 - Cached

Dave Crusoe on 07 May 09

SociafyQ is an analytics tool that measures growth across numerous major social network presences, including Facebook, YouTube and Twitter, and includes tracking tools for blog keywords. Desktop data widget connections coming in a matter of hours.

<div class="cArrow"> </div><div class="cContentInner">SociafyQ is an analytics tool that measures growth across numerous major social network presences, including Facebook, YouTube and Twitter, and includes tracking tools for blog keywords. Desktop data widget connections coming in a matter of hours.</div>

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Dave Crusoe on 07 May 09

All, I thought this analytics tool is especially relevant to your work. Please let us know if there are additional features that would be helpful, as we developed it to inform our own work (mainly on the nonprofit side) and thought it would be relevant to others. Cheers, --Dave

<div class="cArrow"> </div><div class="cContentInner">All, I thought this analytics tool is especially relevant to your work. Please let us know if there are additional features that would be helpful, as we developed it to inform our own work (mainly on the nonprofit side) and thought it would be relevant to others. Cheers, --Dave</div>

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Using Breadcrumbing in local search and business directories to get found in Google - 0 views

searchengineland.com/dcrumbs-can-do-the-trick-17056

web strategy local search

shared by Andy Brudtkuhl on 01 May 09 - Cached

Andy Brudtkuhl on 01 May 09

Think local. Depending upon who you listen to, somewhere between 20% and 40% of all searches have a local component-a place name, or some other inferred geographic qualifier. So, what's your catchment area, what are the towns, villages, locations, urban areas, landmarks, counties, states, and even countries that you're looking to serve? Add those to your list too

<div class="cArrow"> </div><div class="cContentInner">Think local. Depending upon who you listen to, somewhere between 20% and 40% of all searches have a local component-a place name, or some other inferred geographic qualifier. So, what's your catchment area, what are the towns, villages, locations, urban areas, landmarks, counties, states, and even countries that you're looking to serve? Add those to your list too</div>

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Local Search Grows 58%; Outpaces Overall Online Search - 0 views

www.marketingcharts.com/...ces-overall-online-search-8929

web strategy local search

shared by Andy Brudtkuhl on 30 Apr 09 - Cached

Andy Brudtkuhl on 30 Apr 09

The study found that local search - the practice of using online search tools to find local businesses, products, or services - grew 58% in 2008, reaching an annual total of 15.7 billion searches. By comparison, overall core US web searches grew at a much smaller rate of 21% year-over-year, nearing 137 billion searches by the end of 2008.

<div class="cArrow"> </div><div class="cContentInner">The study found that local search - the practice of using online search tools to find local businesses, products, or services - grew 58% in 2008, reaching an annual total of 15.7 billion searches. By comparison, overall core US web searches grew at a much smaller rate of 21% year-over-year, nearing 137 billion searches by the end of 2008.</div>

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11 Internet Marketing Skills That Must Be Second Nature - 0 views

www.conversationmarketing.com/...marketing-skills-11-things.htm

web strategy wsw internet marketing

shared by Andy Brudtkuhl on 29 Apr 09 - Cached

Andy Brudtkuhl on 29 Apr 09

There are certain skills that you must firmly grasp before you tell folks you're an internet marketer.

<div class="cArrow"> </div><div class="cContentInner">There are certain skills that you must firmly grasp before you tell folks you're an internet marketer.</div>

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JungleJar | 10 Free Web Applications To Check The Value Of Websites - 0 views

www.junglejar.com/...plications-check-website-value

web tools web applications webmaster tools website worth

shared by Jungle Jar on 25 Apr 09 - Cached

Jungle Jar on 25 Apr 09

While some put a lot of stock into websites such as these, I would encourage you to not do so. As they may offer one point of reference to figure out the worth of a website you own, are selling, or would like to buy, they should just be one of many other statistical references to gather data from. If nothing else, they offer a form of entertainment, and you can grab a nifty website badge from some of them to impress your friends and co-workers.

<div class="cArrow"> </div><div class="cContentInner">While some put a lot of stock into websites such as these, I would encourage you to not do so. As they may offer one point of reference to figure out the worth of a website you own, are selling, or would like to buy, they should just be one of many other statistical references to gather data from. If nothing else, they offer a form of entertainment, and you can grab a nifty website badge from some of them to impress your friends and co-workers.</div>

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YouTube - Total Immersion: TOPPS 3D LIVE trading cards - 0 views

www.youtube.com/watch

baseball 3D video videos

shared by Jackie Ediger on 24 Apr 09 - Cached

Jackie Ediger on 24 Apr 09

Baseball cards come alive

<div class="cArrow"> </div><div class="cContentInner">Baseball cards come alive</div>

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JungleJar | Development Tutorial: Creating 301 Re-directs - 0 views

www.junglejar.com/...creating-301-redirects

seo php asp web development 301 redirects 301 redirection

shared by Jungle Jar on 22 Apr 09 - Cached

Jungle Jar on 22 Apr 09

From time to time you'll probably want to send a website visitor who tries to access a page that has moved, been deleted, etc to a brand spanking new page of which quite possibly will have the content they were looking for. In this article I'll introduce you to the 301 re-direct, show you how to create one, and you'll see why sometimes just depending on the 404 page isn't practical. I'll also show you various methods to create one by using PHP, ASP, and HTML.

<div class="cArrow"> </div><div class="cContentInner">From time to time you'll probably want to send a website visitor who tries to access a page that has moved, been deleted, etc to a brand spanking new page of which quite possibly will have the content they were looking for. In this article I'll introduce you to the 301 re-direct, show you how to create one, and you'll see why sometimes just depending on the 404 page isn't practical. I'll also show you various methods to create one by using PHP, ASP, and HTML.</div>

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5 Things You Need to Know About Social Media Marketing and PR - 0 views

www.pageonepr.com/...need-to-know-about-social.html

web strategy socialmedia

shared by Andy Brudtkuhl on 20 Apr 09 - Cached

Andy Brudtkuhl on 20 Apr 09

If you're thinking of exploring social media for your company, go for it! But before you do that, here are five important tips you need to know:

<div class="cArrow"> </div><div class="cContentInner">If you're thinking of exploring social media for your company, go for it! But before you do that, here are five important tips you need to know:</div>

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Keyword Optimization Tips - How to Reach the Top of Google - 0 views

www.squidoo.com/keyword-optimization-tips

keyword optimization tips Google keyword optimization

shared by John Holcombe on 19 Apr 09 - Cached

John Holcombe on 19 Apr 09

Keyword optimization is the simgle most important aspect of reaching the top of the search engine results. It's amazingly simple to do, but so many people miss the most important concepts.

<div class="cArrow"> </div><div class="cContentInner">Keyword optimization is the simgle most important aspect of reaching the top of the search engine results. It's amazingly simple to do, but so many people miss the most important concepts.</div>

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Small business search engine optimization - 0 views

www.ducttapemarketing.com/...the-simple-math-of-seo

web strategy seo content strategy

shared by Andy Brudtkuhl on 20 Apr 09 - Cached

Andy Brudtkuhl on 20 Apr 09

Great post about the importance of content in a small biz SEO strategy

<div class="cArrow"> </div><div class="cContentInner">Great post about the importance of content in a small biz SEO strategy</div>

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Andy Brudtkuhl on 20 Apr 09

anking well in the search engines when prospects are out there searching for the kinds of solutions you provide has become an essential component of the marketing mix... When it comes to simple SEO for your small business remember this math formula - Content+Competition+Customer = Conversion

<div class="cArrow"> </div><div class="cContentInner">anking well in the search engines when prospects are out there searching for the kinds of solutions you provide has become an essential component of the marketing mix... When it comes to simple SEO for your small business remember this math formula - Content+Competition+Customer = Conversion</div>

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Four Copywriting Techniques for Engaging Podcasts and Audio Presentations - 0 views

www.copyblogger.com/audio-copywriting

web strategy content strategy

shared by Andy Brudtkuhl on 14 Apr 09 - Cached

Andy Brudtkuhl on 14 Apr 09

Even though you're not producing written content, what you put down on paper before you record will make all the difference. Let's look at outlining your audio presentation first before discussing the copywriting techniques that work as well for audio as they do for text.

<div class="cArrow"> </div><div class="cContentInner">Even though you're not producing written content, what you put down on paper before you record will make all the difference. Let's look at outlining your audio presentation first before discussing the copywriting techniques that work as well for audio as they do for text.</div>

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Group items tagged

Google Analytics Mega-Post: 23 Google Analytics Tips and Tweaks | Search Engine People ... - 0 views

Google Search Now Supports Microformats and Adds "Rich Snippets" to Search Results - 0 views

Don't Work for Free. Track Conversions. - 0 views

Video in Email Boosts Click-Thru Rates 2-3x - 0 views

Measuring & Selling the Value of SEO for Public Relations - 0 views

27 Steps to Successful Analytics - 0 views

How to Produce "Business-Quality" Online Video on a Small Business Budget - 0 views

3 Ways Companies Sabotage Their SEO Investment - 0 views

Using social media for SEO - 0 views

SociafyQ: Analyize Your Social Media - 1 views

Using Breadcrumbing in local search and business directories to get found in Google - 0 views

Local Search Grows 58%; Outpaces Overall Online Search - 0 views

11 Internet Marketing Skills That Must Be Second Nature - 0 views

JungleJar | 10 Free Web Applications To Check The Value Of Websites - 0 views

YouTube - Total Immersion: TOPPS 3D LIVE trading cards - 0 views

JungleJar | Development Tutorial: Creating 301 Re-directs - 0 views

5 Things You Need to Know About Social Media Marketing and PR - 0 views

Keyword Optimization Tips - How to Reach the Top of Google - 0 views

Small business search engine optimization - 0 views

Four Copywriting Techniques for Engaging Podcasts and Audio Presentations - 0 views

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