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How to Embed Video in Email Newsletters

In the first part of this series, I provided an overview of Online Reputation Management (ORM) and why it's an important activity to adopt in your business and professional life. This post will outline some of the free tools available for monitoring your online reputation.

ORM is the process of following online references to a brand, company, person or service while having a plan in place to deal with any negative feedback. You can think of it as a three-step process, although they may not always occur in this order:

Great tips and tricks regarding lesser known Google Analytics features!

Last year I did a large post over-viewing most useful Google Analytics tips and today I am presenting them as well as adding a number of more important hacks to compile one mega-post on Google Analytics tips and tricks:

The first thing clients say to me when requesting SEO is invariably centered around rankings. "I want to be position so and so, for such and such a keyword." And I am certain that this is a situation familiar to many of you providing SEO services. However, search isn't always about ranking. And rankings aren't an overnight success story - they take time to achieve. In the meantime there need to be other indicators of success. There are a range of metrics possible to use to act as such indicators, many of which are key to gauging small business SEM success. Ranking high for "xyz" may deliver huge volume of visitors, but not sales. On the other hand, capturing niche rankings for "uvwxyz" and "abcdefg" may deliver less traffic, but actually better sales, not to mention may be easier to achieve in a shorter lead time.

Search engine optimization has changed dramatically over the past few years. The shift is from one of web page optimization and link hounding to content and engagement optimization. In short, search engine optimization and social media are now undeniably intertwined. It has become extremely difficult to achieve any measure of success for important keyword phrases without the use of social media.

If you're thinking of exploring social media for your company, go for it! But before you do that, here are five important tips you need to know:

Great post about the importance of content in a small biz SEO strategy

anking well in the search engines when prospects are out there searching for the kinds of solutions you provide has become an essential component of the marketing mix... When it comes to simple SEO for your small business remember this math formula - Content+Competition+Customer = Conversion

The following examples with Google Analytics will help you get more insight in your local traffic. Basic knowledge of Analytics is assumed. Google Analytics (GA) should already be set up for the website in order to continue the following examples.

With communities in the driver seat over product, a shift will happen as communities can define the spec of future products and therefore multiple brands will bid for their business. As a result, we should expect the agency model to flip over, where PR agencies start to represent communities of customers -rather than brands.

Use your advertising to start conversations, create content that builds trust and community and you'll harness the ever effective power of advertising for generating leads and sales, you know, until the next new thing comes along.

To help protect users against malware threats, Google has built automated scanners that detect malware on websites we've indexed. Pages that are identified as dangerous by these scanners are accompanied by warnings in Google search results, and browsers such as Google Chrome, Firefox, and Safari also use our data to show similar warnings to people attempting to visit suspicious sites.

How do you use Twitter for business? This question has been answered manifold times. What tools do you use for business though? There aren't that many business tools for Twitter it seems. You rather should ask: Which tools enable professionals best to use Twitter for business? This way you may find more useful tools and apps. Nonetheless there are some valuable specialized Twitter tools for business you should try. I compiled a list of both, Twitter tools for business and professional Twitter tools. Most of them are free but some advanced ones, especially in the CRM arena are not.

How do you use Twitter for business? This question has been answered manifold times. What tools do you use for business though? There aren't that many business tools for Twitter it seems. You rather should ask: Which tools enable professionals best to use Twitter for business? This way you may find more useful tools and apps. Nonetheless there are some valuable specialized Twitter tools for business you should try. I compiled a list of both, Twitter tools for business and professional Twitter tools. Most of them are free but some advanced ones, especially in the CRM arena are not.

Social Technologies are a Horizontal -Not A Vertical ApproachIt continues to amaze the market that such simple social technologies can impact the entire organization.  In fact, social technologies, at the core, allow people to connect to each other without a middle person in the way.  As a result, expect social technologies to impact every employee and customer touchpoint.   CMOs must prepare in their 2010 planning how to leverage social, not as a skunkworks but as a strategic shift in all communications.

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