Web registration pages and campaigns, direct mail campaigns, email marketing, multichannel
campaigns, database marketing and third-party leased lists, social CRM and social
networking sites, and tradeshows.
Gartner defines advanced analytics as, "the analysis of all kinds of data using sophisticated
quantitative methods (for example, statistics, descriptive and predictive data mining,
simulation and optimization) to produce insights that traditional approaches to business
intelligence (BI) — such as query and reporting — are unlikely to discover."
packaged analytics applications that
target specific business domains