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cezarovidiu

OBIEE - Clear Cache -SAPurgeAllCache() - 0 views

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    "OBIEE - Clear Cache -SAPurgeAllCache()"
cezarovidiu

Saving Current Values with Cascading LOVs - 0 views

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    "Saving Current Values with Cascading LOVs A friend, Monty Latiolais, recently asked an interesting question regarding cascading LOVs: Say you've got two LOVs...STATES and CITIES. They both default to 'ALL' and 'ALL'. Since CITIES is dependent on STATES, as soon as STATES is changed, CITIES is blanked out. What should happen is that CITIES gets re-evaluated as in the following example... let's say STATES is ALL and CITIES is "Houston". If one then changes STATES to "Texas", CITIES should remain "Houston" as that is a valid value for CITIES. So basically, is it possible to maintain the selected value of an item if that same value exists in the list of values after refreshing? That's a great question! Thanks to new events in the APEX framework and Dynamic Actions the solution is far easier than it would have been in the past! Click here to see the demo but continue reading to learn how it all works… There are a three main events you need to be concerned with when it comes to cascading selects: change apexbeforerefresh apexafterrefresh The change event is a standard part of JavaScript and the DOM. This event fires when the user manually changes the value of the select list but can also be triggered programmatically via JavaScript. The apexbeforerefresh and apexafterrefresh events are custom events in the APEX framework. They fire just before and just after AJAX requests refresh something on the page. The events work with many items and regions that utilize this technology. In this example we have two select lists: parent and child. If you change the value of the child select list then the change event will fire and that's it. But if you change the value of the parent select list a lot more happens to the child select. Here are some of the highlights: The current LOV values are cleared out The apexbeforerefresh event is triggered An AJAX request brings back new values. This only happens if optimize refresh is set to false optimize refresh is set to true and
cezarovidiu

10 Reasons Why CEOs Don't Understand Their Customers - Forbes - 0 views

  • 1) Do bad customer experiences cause people to switch brands? In a 2011 research project conducted by CX application vendor RightNow, 89% of consumers said that yes, a bad experience has spurred them to switch brands. But in the brand-new study of business-executive perceptions that’s the subject of this column, only 49% of the surveyed executives said yes.  QUESTION: What steps do you need to take to close this dangerous perception gap? 2) While 97% of executives say CX is critical to the success of their company, and 91% say they’re committed to making their company a CX leader, only 20% would rate their own CX initiatives as “advanced,” with a dedicated CX leader in place, initial projects pushed to the optimization phase, and the overall project extended to new channels and groups . QUESTION: What are the obstacles preventing you from aligning your actions with your words? If you say it’s a “budget” issue, aren’t you really talking about strategic priorities rather than line items? 3) Most companies have a clear and direct understanding of the looming CX challenge and the powerful interaction of social media. The study found that the top two drivers for CX initiatives are (a) rising expectations from customers (59%),  and (b) the impact of social media on customers’ ability to broadcast good and bad experiences (37%). Now, even if you’re able to somehow rationalize those findings, here’s one that not even the most-accommodating executive can dismiss:
  • 4) Being a CX laggard can cost those companies many tens of millions or even hundreds of millions of dollars in lost revenue: executives estimated that the lack of positive, consistent, and brand-relevant customer experience can cause them to lose out on a staggering 20% in annual revenue.
  • Worse yet, all that money’s likely to wind up in the pockets of your competitors!
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  • 5) While 81% of execs said they believe that social media is an essential ingredient in delivering great customer experiences, 35% of responding companies still do not have social media for sales channels, and another 35% still do not have social media for customer service. QUESTION: How do you plan to close that dangerous gap?
cezarovidiu

Visual Business Intelligence - Naked Statistics - 0 views

  • You can’t learn data visualization by memorizing a set of rules. You must understand why things work the way they do.
  • you must be able to think statistically
  • This doesn’t mean that you must learn advanced mathematics, nor can you do this work merely by learning how to use software to calculate correlation coefficients and p-values.
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  • I am happy to announce that I’ve just found the book that does this better than any other that I’ve seen: Naked Statistics: Stripping the Dread from the Data, by Charles Wheelan (W. W. Norton & Company, 2013).
  • Wheelan teaches public policy and economics at Dartmouth College and is best known for a similar book written several years ago titled Naked Economics.
  • In Naked Statistics, he selects the most important and relevant statistical concepts that everyone should understand, especially those who work with data, and explains them in clear, entertaining, and practical terms.
  • He wrote this book specifically to help people think statistically. He shows how statistics can be used to improve our understanding of the world. He demonstrates that statistical concepts are easy to understand when they’re explained well.
  • If you read this book, you’ll come to understand statistical concepts and methods such as regression analysis and probability as never before.
  • Statistics is more important than ever before because we have more meaningful opportunities to make use of data. Yet the formulas will not tell us which uses of data are appropriate and which are not. Math cannot supplant judgment.
  • “Go forth and use data wisely and well!”
cezarovidiu

Setting Up a Server Linux article - 0 views

  • Installing and Configuring Apache
  • apt-get install apache2
  • etc/init.d/apache2 start|stop|restart|reload|force-reload apacheclt start|stop|restart|...
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  • Apache2's configuration files, by default, are in /etc/apache2/.
  • apache2.conf is where the main configuration is
  • it used to be httpd.conf, so don't be fooled.
  • Installing and Configuring MySQL
  • apt-get install mysql-server-5.0
  • /etc/init.d/mysql start|stop|restart|reload|force-reload|status
  • To first start working with this database, the root password must be set. The word root does not apply to the system's root, but to the database administrator, however, it can be the same person. So let's set it and log in: mysqladmin -u root password 'thepassword' mysql -u root -p Enter password: Welcome to the MySQL monitor. Commands end with ; or g. Your MySQL connection id is 10 to server version: 5.0.20a-Debian_1-log Type 'help;' or 'h' for help. Type 'c' to clear the buffer.
  • /etc/mysql/my.cnf
  • apt-get install php5
  • Installing and Configuring PHP
  • Now, add support for MySQL: apt-get install php5-mysql
  • Just like for Apache and MySQL, extra packages will have to be install as well: apache2-mpm-prefork, libapache2-mod-php5 and php5-common.
  • The configuration file for PHP is located in /etc/php5/apache2/php.ini
  • every time you modify it, Apache must be restarted.
  • /var/www/information.php
  • Installing and Configuring Postfix
  • The default configuration files are in /etc/postfix, we will only use main.cf
  • apt-get install php5-cli php-pear php5-ldap php5-imap php5-gd php5-mhash php5-odbc php5-ps
  • I also like to add some more packages for PHP, such as CLI, Pear, LDAP, IMAP, GD, mhash, ODBC and PostScript:
cezarovidiu

What's in a Tag? | ClickZ - 0 views

  • The tag-management industry is growing rapidly, as tags are critical to gathering data about your customers.
  • It's the early days for tag management, but the industry is growing rapidly because it's not so much about tags, but about the bigger challenge of using digital data.
  • Where does tag management fit in the data picture? Here's an example someone shared with me recently: He had gone to an antivirus product's website, read the reviews, and bought the software. In the days that followed, however, he suddenly began to see banner ads from that same software maker whenever he visited CNN, ESPN, and other favorite websites. The software maker knew he had visited its website, but not that he already bought the product. They were retargeting him with banner ads at unnecessary cost and no purpose.
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  • Tag management fixes this problem.
  • Most marketing teams struggle with the volume, velocity, and variety of digital data generated every time someone touches the brand. You need insights from the data. You need to understand cross-channel behavior and run predictive "what if" scenarios to improve the effectiveness of your media mix. Tag management can create a foundation to make it easier to use multichannel marketing analytics for these purposes.
  • But one of the big improvements introduced by tag management systems is this: non-technical marketers can do their own tag management.
  • No need to ask IT to deploy tags.
  • You can deploy just one tag, sometimes even just a single line of code, and then manage all the tags through a single user interface.
  • That's a big change from being forced to modify source code on your website.
  • The best tag management systems unite tagged data in one place - automatically.
  • Now the best tag management systems track a data record each time a consumer touches your brand - and deliver it to you in one place.
  • what each consumer has viewed, on what platform, how long they spent with your content, and whether they purchased anything. You get a unified view for everything the consumer has done across all marketing channels.
  • they include the right to be forgotten, easier access to your own data, explicit consent over the use of your data, and privacy by design by default.
  • And, it's clear that the best tag management systems can be a foundation for building those elusive, one-to-one relationships with customers, while using marketing analytics to further improve your marketing decisions about how, when, and where to relate to them.
cezarovidiu

Using Email to Get the Conversion (Without Stalking) | ClickZ - 0 views

  • The reality of the inbox is that people subscribe to a lot more stuff than they are committed to reading. As a result, they sift through the advertising and marketing noise to find the gems--the messages they connect with and that add value to their lives.
  • your email has to add value to your customers' lives
  • From your initial sign up process to the content and frequency of your messaging, your most important job is showing your audience that you respect the privilege of being invited into their inbox.
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  • Rule #1: Don't ask for more information than you'd personally be willing to give. Asking for too much information in an opt-in form can be a major deterrent to visitors who would otherwise be likely to sign up.
  • Make signing up as simple as possible by requiring only the bare minimum. In many cases, this means just the email address. Every field you add to your form beyond that will decrease the chances of someone filling it out.
  • Here's another tip: If you really want to convince a visitor to opt in to your communications, make it clear that the value they'll receive greatly outweighs the hassle of signing up
  • An opt-in form that says something like "Sign up for our newsletter," doesn't offer any benefit to the visitor. Give people a reason to opt-in by offering them something they'll care about, like: "Sign up for our monthly newsletter and gain instant access to our 57-page e-book on X."
  • Offers of buying guides, e-books, case studies, online videos, and instant coupons are all great incentives to test.
  • I recently welcomed two kittens into the family and we buy our supplies from Petco. As soon as I signed up for Petco's Pals Rewards program, the store proceeded to email me every single day with a new coupon offer. Can you guess what I did? Yep, I opted out. I'll still buy pet supplies from Petco, but at some point, the annoyance became greater than the value of the coupons.
  • One of the most critical steps in structuring your e-commerce email campaign is to set the publish frequency to align with the types of products you're selling and who you're selling to. At a bare minimum, segment your audience into two broad categories of current customers and prospects.
  • When you're communicating with prospective customers, offer discounts, promotions and pre-sale notifications and buying tips in your emails, to move them along the conversion path.
  • You can further segment your email list by those you send to frequently, those you send to less frequently and those you send to only sometimes.
  • You'll find your sweet spot by tracking conversions from the list, looking at the opt-out rate and by allowing your audience to manage the frequency of the communications (for example, by giving them the option to change the frequency before they opt out entirely).
  • When most people opt in to receive B2B email communications, they are at the top of the conversion funnel; the "awareness" stage. A smart B2B email campaign will then provide the right content to bring the buyer deeper into the conversion funnel, with content specific for each stage of the buying cycle.
  • Here are some ideas to get you started: Explore learning concepts that get the reader up to speed on the ideas surrounding your services, and that demonstrate your brand's unique perspective.  Dive into the ideas behind why a service like yours is so important to customers, what to look for in a company, and how your service or ideas compare to others.  Answer common questions your prospective customers have at each stage of the buying cycle and even after the purchase.
  • Don't forget you're not selling to rational people. Most of the buying decisions in a B2B environment are based on what could happen if the choice is wrong. Unlike the consumer market, where an item can be easily returned if it doesn't meet the buyer's needs, making the wrong purchase decision in the B2B arena could be extremely costly.
  • Your goal as the marketer is to arm the potential buyer with content that will reduce any fear and uncertainty about selecting your business over the competition.
  • Think of topics like, "7 Biggest Mistakes People Make When Choosing [insert your service here]" as a basis for building your case. If you have a sales team, ask them for the most common objections they hear from prospects, and create your content around the specific concerns known to be top-of-mind for many buyers.
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