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The value of a Facebook fan is more than just a number. It is equal to the same value you would place on someone who has agreed to become a part of your brand’s daily on-going activity for the long term and even promote it to his friends and family on occasion. The value of a Facebook fan is the same value you would place on someone who actually cared enough to show you he likes you or your actions. The value of a Facebook fan cannot be measured using the same measurement system as old traditional media. It calls for a new form of measurement which takes into account a whole new set parameters including the “liker’s”  level of engagement with the brand, duration of being a “liker” and more.  The value of a fan in my mind, well, is priceless.

Object types In order for your object to be represented within the graph, you need to specify its type. This is done using the og:type property: <meta property="og:type" content="product" /> The base schema includes the following types. It's possible that social networks will choose to support only a subset of these types or create additional types based on their niche.