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Newman Lanier

Design Staff - Improve your startup's surveys and get even better data - 0 views

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    "Startups frequently use surveys as a cheap and easy way to get feedback from users. But the resulting data will only be as good as the survey itself. I often see products with surveys that have easy-to-fix mistakes like misleading questions, improper sampling, and skewed rating scales. That's a shame - these teams could be collecting better data and making better decisions if they just paid a bit more attention to survey design."
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    You can screw up making a survey. Read this to avoid that.
Newman Lanier

Guess What?!? Task Design is Critically Important! - A hard-learned lesson » ... - 0 views

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    "Hey Spool, Mike and Steve, Nice post! Krug's Rocket Surgery book where I learned about developing good tasks. Basically, he says to test the participants interaction with the site not their ability to read. "buy a bookcase" tests the participants ability to read and, in this case search. That's not bad! It gets at the usability / mechanical functionality of a site. But, you don't need to go through the trouble to recruit users to collect this type of data. Anyone hanging around the hallway will do. However, if you want to dig down to the other parts of the experience (findable, desirable, Morville's honeycomb types), then a more authentic, believable, contextual task is important. By changing the directive command - "Find a bookcase" - to a more contextual based question - "How would you do that?" - you were able to get a different and possibly more insightful / actionable result. As a matter of fact, from now on, I'm using this format for all my user tests. Done and Done, Mr. Spool. @Mike - (A/B) test your (user) test? I smell recursion and an out of memory error. :) cheers! newman"
Newman Lanier

LabLog - How did you get into UX - 0 views

  • At that point I had never heard of user research, but I started wondering why we didn’t talk to our map readers when we were designing new map specs. We spent hours debating the details that we all passionately cared about – for example, icon design or the extent of a map’s coverage – but if you asked, we wouldn’t have been sure if it mattered to anyone else but us.
  • At that point I had never heard of user research, but I started wondering why we didn’t talk to our map readers when we were designing new map specs. We spent hours debating the details that we all passionately cared about – for example, icon design or the extent of a map’s coverage – but if you asked, we wouldn’t have been sure if it mattered to anyone else but us.
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    "How did you get into the field of user experience?" is a question we get all the time. While the AnswerLab team members all share a passion for improving the digital world, we each have a different tale of what led us here. We're sharing our stories in a new series of user experience expertise blog posts where the AnswerLab team reveals what feeds our curiosity and what led us to UX research.
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    The origin story of a UX superhero!
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