Design Staff - Improve your startup's surveys and get even better data - 0 views
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Newman Lanier on 10 Apr 12"Startups frequently use surveys as a cheap and easy way to get feedback from users. But the resulting data will only be as good as the survey itself. I often see products with surveys that have easy-to-fix mistakes like misleading questions, improper sampling, and skewed rating scales. That's a shame - these teams could be collecting better data and making better decisions if they just paid a bit more attention to survey design."
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Newman Lanier on 10 Apr 12You can screw up making a survey. Read this to avoid that.