UI mobile

They begin as amorphous blobs of assumed stereotypes.

develop characteristics and quirks.

Outcomes must be measurable, otherwise they’re not goals—they’re aspirations. Without considering how an outcome will be measured, we cannot accurately represent the benefits—or the viability—of a user outcome.

use audiences and outcomes to create user personas

We refer to them by name in meetings

We are not the audience.

Step 1: The discovery meeting Step 2: User interviews Step 3: Project deliverables: audiences, outcomes, and persona

There’s one goal: to get this group talking. Invite a small number of people—five to seven—and make sure someone from the front line is there.

. One will lead discussion, the other will document the discussion and provide an extra brain to ask and answer questions.

The meeting should be an open forum for discussing the website’s needs and goals.

no more than an hour

introducing everyone, introducing the process, and explaining how it fits into the overall site plan.

Bring big markers and whiteboards and anything to get ideas up in front of the group. Then, make two huge spaces for the following headers: Audiences - Outcomes. Then it’s time to start asking questions.

analysis is often the biggest component of the project.

testing videos and cataloging the qualitative data

standouts, expert review and heuristic evaluation,

s using surveys

Filter all of the data you collect and share it with the people who’ve informed yo

The product manager's main deliverable is the user story.

User stories are not requirements, specifications, or designs

As the web product manager, it’s your job to set user story priorities,

A road map is a visual representation of the top user stories in the user story backlog,

: you must be passionately committed to your customers and colleagues, yet objective about setting priorities that help them.

This example shows how you can take a longer list of user stories and break it down into smaller amounts of work that can be spread across a team. Those smaller amounts of work can be communicated in release schedules, and you can report on those schedules in a product road map.

you user-validate what you’ve done, and see what needs to be improved next. Then the product manager prioritizes new user stories and sets new release dates to continue improving the site or the app.