, but when we’re evaluating UX and usability we must step away from our desks and spend time with customers
That’s why there’s a growing community of user experience practitioners who focus exclusively on user‑centered analysis and prototyping. On many teams, they fill that role exclusively.
Product managers spend most of their time meeting with others to discover new needs, and research the needs that others have voiced.
Filter all of the data you collect and share it with the people who’ve informed yo
The product manager's main deliverable is the user story.
User stories are not requirements, specifications, or designs
As the web product manager, it’s your job to set user story priorities,
A road map is a visual representation of the top user stories in the user story backlog,
: you must be passionately committed to your customers and colleagues, yet objective about setting priorities that help them.
This example shows how you can take a longer list of user stories and break it down into smaller amounts of work that can be spread across a team. Those smaller amounts of work can be communicated in release schedules, and you can report on those schedules in a product road map.
you user-validate what you’ve done, and see what needs to be improved next. Then the product manager prioritizes new user stories and sets new release dates to continue improving the site or the app.